Zachary Rinkins, C.P.C.

Public Information Officer at Miami-Dade Economic Advocacy Trust (MDEAT)
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(386) 825-5501
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Martez Prince Pharm.D, RPh

It was a pleasure working the Mr. Rinkins on his project

TROY SIMMONS

Zack is the total package! He was well liked and respected in the news community. He is a self-starter who doesn't need a lot of direction. He takes his job seriously. I completely recommend him for any position he desires!

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Credentials

  • Competent Communicator Designation
    Toastmasters International
    Apr, 2016
    - Nov, 2024
  • Certification as a Public Communicator
    Professional Speakers Network
    May, 2001
    - Nov, 2024

Experience

  • Miami-Dade Economic Advocacy Trust (MDEAT)
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Public Information Officer
      • May 2022 - Present

      * Lead the implementation of innovative multimedia communication strategies that cultivate unprecedented media and target market awareness of the only Miami-Dade County agency committed to the economic development of the County's Black community. * Manage the development and execution of the County's first Black Business Month, a month-long campaign dedicated to promoting the visibility and viability of Black Businesses in Miami-Dade County. * Generate unparalleled media impressions through aggressive and responsive social media, streaming, television, radio, newspaper, and magazine coverage.

  • Rinkins Multimedia Ventures, LLC
    • Miami/Fort Lauderdale Area
    • President/CEO
      • Aug 2005 - Present

      Rinkins Multimedia Ventures partners with clients across industry to develop brand strategies, digital content, and print collateral • Earned Associated Press Award for hosting and producing radio shows featuring high profile guests including billionaire Robert L. Johnson, Canadian billionaire Michael Lee-Chin, and FCC Commissioner Michael Copps • Created feature content for major media publications with a combined circulation of 4M+. Publications include The Tallahassee Democrat, Miami Herald, Miami Times, Ebony Magazine, BlackEnterprise.com, and MBNUSA, among others • Produce syndicated content distributed to an audience of more than 2M+ through the African American Public Radio Consortium, EURweb, HuffPost, Real Time Media newspapers, and the Trice Edney News Wire • Developed rebranding and digital marketing strategy for growth stage client that increased revenue by 25% in a year • Launched Live/Work/Play publication for community redevelopment agency that reached over 50K readers, drove community engagement, strengthened constituent relations. The publication was adopted into an annual publication

  • MIA Media & Communications Group
    • South Florida
    • Editor At Large
      • Aug 2011 - Present

      MIA Media Group creates publications spanning business, culture, lifestyle, and entertainment, for more than two million readers bi-monthly, partnering with The Miami Herald and Sun-Sentinel to provide dynamic content for multi-cultural communities • Serve as an editorial leadership team member for three publications, including Legacy Miami, Legacy South Florida, and MIA Magazine. Cultivate editorial content ideas customized for multi-generational audience demographics • Manage a team of freelance writers and designers responsible for creating publications and events in partnership with various businesses, organizations, and municipalities • Design, promote, and manage large-scale signature events such as the Legacy Power Gala and 40 under 40 Awards • Manage vendors to support logistics and multimedia production for event staging

  • Miami-Dade State Attorney's Office
    • United States
    • Law Practice
    • 100 - 200 Employee
    • Public Information Officer & Community Outreach Representative
      • Feb 2020 - Apr 2022

      • Signature Contribution: As PIO, I transformed MiamiSAO.com from a static, stale site into a multi-media, video-infused, interactive site that became a peer-leading online presence. • Executed comprehensive community, media, and public relations for elected state attorney of Florida's eleventh judicial circuit. Responsibilities included internal/external communications and messaging, speechwriting, and social media strategy for the state attorney and the State Attorney's Office. • Revamped and elevated the user experience of the State Attorney's website and created an online COVID-19- related user experience for tens of thousands of internal stakeholders and external visitors during the height of the pandemic. • Managed relationships with key political and community stakeholders.

  • Florida Memorial University
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Project Manager, Office Of The President
      • Aug 2018 - Feb 2020

      • Led significant university initiatives, including strategic planning, university-wide policies and procedures, and special projects. Collaborate with senior executives across divisions to advance presidential and institutional priorities • Managed a $100K rebranding initiative designed to drive enrollment, fundraising, community, and media engagement. Oversaw digital and traditional communications strategy, print collateral development, and strategic messaging • Launched an advertising campaign that increased fall semester enrollment yield by 5%. Partnered with admissions and the athletics division to develop an action plan to address declining revenues caused by low enrollment and student attrition • Appointed as official presidential spokesperson, speechwriter, and proxy for internal and external partner engagement, including Board of Trustees, media relations, and governmental engagements. • Cultivated $350K in funding opportunities through partnerships with elected officials, corporations, and foundations • Provided administrative leadership for all social communication platforms that increased social media follows on Twitter by 100%, Facebook by 78%, LinkedIn by 280%, and Instagram by 56% • Appointed to the Miami-Dade County 2020 Census Task Force chaired by Commissioner Esteban L. Bovo, Jr. • Co-managed $1.6M (FY18-19) and $1.2M (FY19-20) presidential contingency budget

  • HuffPost
    • United States
    • Online Media
    • 300 - 400 Employee
    • Contributor
      • Oct 2014 - Oct 2017

      Generated award-winning content that focuses on economic empowerment, financial literacy, business and education issues. http://www.huffingtonpost.com/author/zach-818 http://www.huffingtonpost.com/topic/rinkins-report Generated award-winning content that focuses on economic empowerment, financial literacy, business and education issues. http://www.huffingtonpost.com/author/zach-818 http://www.huffingtonpost.com/topic/rinkins-report

  • Miami-Dade County
    • United States
    • Government Administration
    • 700 & Above Employee
    • Training Specialist and Social Media Manager
      • Aug 2013 - Mar 2016

      • Launched the agency's Facebook, LinkedIn, and Twitter social media platforms. Collectively, all three sites attracted more than 2000 users and thousands of monthly visitors • Generated 50% growth in media coverage on network-affiliated television stations by leveraging personal media relationships, creating a new model for agency story writing, and training leadership on media engagement best practices • Managed evaluation and integration of cloud-based management and automation software • Led agency-funded youth development entrepreneurship initiative for 1K+ and youth summer paid internship program • Established, nurtured, and managed relationships with government, civic, and corporate leaders

  • Florida Memorial University
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Spokesperson, Speechwriter, and Media Relations Manager
      • Apr 2011 - Jan 2013

      • Designed PR & Media Relations strategies that established fruitful relationships with government and media leaders, created new partnerships and quadrupled university media placements in less than three months • Produced all press conferences, media, and marketing campaigns. Partnered with media outlets to maximize coverage by identifying University thought leadership and initiatives aligned with TV/Radio priorities and community issues • Co-produced marquee university and community events. Served as principal president speechwriter • Led crisis communication strategy during critical scenarios including natural disaster response, executive administrative challenges, senior leadership transitions, and student tragedies • Served as primary writer of official university correspondence including annual reports, editorial copy, and web copy • Founding editor of the University's e-newsletter, Twitter, LinkedIn, and Facebook platforms that attracted nearly 4K combined followers and eventually became the University's primary communication platform for students

  • Agency for Healthcare Admininstration
    • Hospitals and Health Care
    • 200 - 300 Employee
    • Administrative Assistant
      • Dec 2008 - Apr 2011

      The Agency for Healthcare Administration (AHCA) is empowered by the State of Florida as the chief health policy and planning entity for the state. AHCA is responsible for the state's estimated $25.2 billion Medicaid program and serves a projected 4.27 million Floridians. The agency also regulates licensure of the state's 48,500 health care facilities and the shares health care data through the Florida Center for Health Information and Policy Analysis. • Provided receptionist, office support and telephone management services for the Office of Plans and Construction. • Provided accurate and timely AHCA information through phone calls, faxes, e-mails, and encounters with guests. • AHCA Agency Certifications: Customer Service, Plain Language, HIPPA standards, and Ethics.

  • WANM 90.5 (FM)
    • It's Payday! / Rinkins Report
      • 2006 - 2009

      “It’$ Payday” with Zachary Rinkins is a necessity in America. The ground-breaking show features engaging conversations with newsmakers, trendsetters and tastemakers. Each week, Zach connects guests and listeners with substantive information and solutions they can take to the bank. “It’$ Payday” focuses on personal finance, career insights and business trends from an urban perspective. “It’$ Payday” won the prestigious First Place Award from the Florida Associated Press Broadcasters. “It’$ Payday” is a 90-second radio show produced by Zachary Rinkins for Rinkins Media Ventures, LLC. The show airs on WANM-FM 90.5 in Tallahassee, Florida. RMV is aggressively pursuing sponsorship and syndication opportunities.

  • Maximus
    • United States
    • Government Administration
    • 700 & Above Employee
    • Data Entry Specialist and Support Staff
      • Aug 2007 - Jul 2008

      Maximus was a contracted provider of services to the Florida Agency for Person's with Disabilities (APD). APD is tasked with serving the needs of Floridians with developmental disabilities. • Provided data entry and office support services for a state contractor that managed an account with the Florida Agency for Persons with Disabilities (APD) Maximus was a contracted provider of services to the Florida Agency for Person's with Disabilities (APD). APD is tasked with serving the needs of Floridians with developmental disabilities. • Provided data entry and office support services for a state contractor that managed an account with the Florida Agency for Persons with Disabilities (APD)

  • Sinclair Broadcast Group
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Production Assistant, WTXL Channel 27 ABC-TV
      • Oct 2004 - Jul 2006

      • Member of production team that covered Florida’s record- tying five hurricane season. • Operated videotape machines, in-studio cameras and floor directing. • Edited packages, voice-overs and sound on tape for live and pre-produced news shows. • Member of production team that covered Florida’s record- tying five hurricane season. • Operated videotape machines, in-studio cameras and floor directing. • Edited packages, voice-overs and sound on tape for live and pre-produced news shows.

  • Metro Miami Action Plan Trust (currently Miami-Dade Economic Advocacy Trust)
    • Miami, FL
    • Public Relations/Information Intern
      • May 2002 - Aug 2002

      • Researched case studies, edited press kits and agency literature. • Produced press releases, press kits and media alerts. • Produced 15- and 30- second radio commercials. • Researched case studies, edited press kits and agency literature. • Produced press releases, press kits and media alerts. • Produced 15- and 30- second radio commercials.

  • WPLG
    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Cast Member
      • Aug 1998 - Jun 2000

      WPLG Channel 10 produced By Kids For Kids, a teen-powered weekly television show. The station held on-camera auditions each year. Selected cast members wrote and produced timely episodes that catered to South Florida's teen audience. • Hosted and produced weekly teen magazine show, By Kids for Kids. • Led and participated in production meetings. WPLG Channel 10 produced By Kids For Kids, a teen-powered weekly television show. The station held on-camera auditions each year. Selected cast members wrote and produced timely episodes that catered to South Florida's teen audience. • Hosted and produced weekly teen magazine show, By Kids for Kids. • Led and participated in production meetings.

Education

  • Florida Agricultural and Mechanical University
    B.S., Broadcast Journalism
  • University of Miami Division of Continuing & International Education
    Certificate, Project Management
    2019 - 2019
  • Florida International University
    M.S., Global Strategic Communications
    2020 - 2023

Community

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