Experience

Bart's Heating & Air

• United States
• Individual and Family Services
• 1 - 100 Employee

• Vice President of Marketing

  • Aug 2021 - Present

  Dallas-Fort Worth Metroplex As VP of marketing for Bart's Heating and Air, I developed and led innovative marketing strategies and business operations for a co-owned home services company serving the Dallas Fort Worth area. Oversaw operations, including sales, customer service, HR/talent acquisition and development, and marketing. Facilitated lead generation. Collaborated across all areas of organization and with external partnerships/key stakeholders. • Transitioned company from word-of-mouth marketing to full… Show more As VP of marketing for Bart's Heating and Air, I developed and led innovative marketing strategies and business operations for a co-owned home services company serving the Dallas Fort Worth area. Oversaw operations, including sales, customer service, HR/talent acquisition and development, and marketing. Facilitated lead generation. Collaborated across all areas of organization and with external partnerships/key stakeholders. • Transitioned company from word-of-mouth marketing to full in-house marketing operations with focus on digital/social media and print channels; optimized company website, created and implemented Google, SEO, and paid advertising strategies; coordinated grass-roots efforts, community events, and mass print advertising. • Achieved 150% growth during first year; on track for 120% growth to date. • Enhanced brand perception by creating dynamic marketing campaigns that humanized and personalized company. • Increased CSAT ratings from 4.6 to 4.9 stars and 43 reviews to 500+ positive Google reviews. • Successfully developed and automated marketing efforts to transition from VP of Marketing to business advisor. Show less



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Sep 2019 - Jan 2022

  Provo, Utah Area • Taught Social Media Management and Digital Marketing sections in the Advertising program • Collaborated with small business owners as part of curriculum to have students gain experience working on real social media campaigns



The Domain Companies

• United States
• Real Estate
• 1 - 100 Employee

• Territory Manager

  • Jul 2020 - Aug 2021

  Utah In 2020, I was recruited by the Domain Companies to expand brand awareness and market territory throughout the state of Utah for one of the nation’s leading commercial real estate investment and development firms. Developed and executed innovative go-to-market strategies, community events, and social media engagement. Led a team of 6 direct reports with oversight of sales, sponsor and vendor relations, financial reporting, leasing, and compliance with a $110M budget. • Established and… Show more In 2020, I was recruited by the Domain Companies to expand brand awareness and market territory throughout the state of Utah for one of the nation’s leading commercial real estate investment and development firms. Developed and executed innovative go-to-market strategies, community events, and social media engagement. Led a team of 6 direct reports with oversight of sales, sponsor and vendor relations, financial reporting, leasing, and compliance with a $110M budget. • Established and developed Utah team to successfully facilitate market expansion efforts. • Elevated brand throughout community by proactively analyzing emerging market trends; identified growth opportunities and executed strategic initiatives to achieve organizational goals and objectives. • Successfully exceeding quotas and project goals through facilitation of multiple expansion projects. • Increased annual recurring revenue (ARR) from $0 to $27M. Show less



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Community Director & General Manager

  • Oct 2018 - Jul 2020

  Utah In 2018, I was recruited to oversee company market penetration in the Utah market for a nationwide provider of coworking spaces, including physical and virtual shared spaces headquartered in NYC with $3.5B in revenue. Directed all aspects of marketing, public relations, sales, community events, P&L, and operations with a team of 7 direct reports and 23 associates. Collaborated with real estate team to identify future locations and term negotiations. • Successfully opened new Utah market… Show more In 2018, I was recruited to oversee company market penetration in the Utah market for a nationwide provider of coworking spaces, including physical and virtual shared spaces headquartered in NYC with $3.5B in revenue. Directed all aspects of marketing, public relations, sales, community events, P&L, and operations with a team of 7 direct reports and 23 associates. Collaborated with real estate team to identify future locations and term negotiations. • Successfully opened new Utah market with the highest new market growth percentage in company history; established 6 new facilities within 2 years. Increased ARR from $0 to $9M. • Established and cultivated high-performing teams to manage each location. • Significantly raised brand awareness and positioned company for hypergrowth through aggressive marketing, speaking engagements, and networking through community events. • Secured high-profile partnerships with major national brands, including Amazon, Crumble, Brex, and multiple Utah-based nationwide companies. Show less



Houston Astros

• United States
• Spectator Sports
• 500 - 600 Employee

• Director of Advertising and Digital Marketing

  • Feb 2018 - Oct 2018

  Houston, Texas As director of advertising for the Houston Astros, I directed all advertising operations, including marketing, public relations, community events, ticket sales, crisis communications, talent acquisition, contract negotiations, and creative services. Trained athletes and talent on social media and personal branding. Oversaw production of videos and television campaigns. Ideated and assumed new position to create brand synergy for 3 minor league teams. • Established and owned strategic… Show more As director of advertising for the Houston Astros, I directed all advertising operations, including marketing, public relations, community events, ticket sales, crisis communications, talent acquisition, contract negotiations, and creative services. Trained athletes and talent on social media and personal branding. Oversaw production of videos and television campaigns. Ideated and assumed new position to create brand synergy for 3 minor league teams. • Established and owned strategic advertising partnerships and sponsorship networks with local and national outlets and the Major League Baseball to maximize national advertising impact for the Astros. • Ideated, created, and delivered sponsorship pitches to multi-million dollar clients in collaboration with the partnership team; facilitated delivery/implementation of advertising campaigns. • Achieved the MiLB’s Best New Logo/Branding award by successfully leading team in the creation of a new minor league team brand identity to penetrate a new market in Fayetteville, NC.

• Senior Manager of Media

  • Jul 2015 - Feb 2018

  Houston, Texas As senior mamanger of media for the Houston Astros, I innovated and executed strategic digital/social media and traditional advertising communications for Major League Baseball’s Houston Astros. Collaborated with multiple MLB divisions on marketing and advertising best practices and league strategies. • Achieved best 2-year growth and engagement rates in MLB for Facebook and Twitter media. • Elevated fan engagement through innovative interactions to drive social media growth. •… Show more As senior mamanger of media for the Houston Astros, I innovated and executed strategic digital/social media and traditional advertising communications for Major League Baseball’s Houston Astros. Collaborated with multiple MLB divisions on marketing and advertising best practices and league strategies. • Achieved best 2-year growth and engagement rates in MLB for Facebook and Twitter media. • Elevated fan engagement through innovative interactions to drive social media growth. • Promoted from media and advertising coordinator to senior manager of media within 6 months.

• Manager of Media Strategy

  • Sep 2014 - Jul 2015

  Houston, Texas Area • Coordinated with analytics team to track earned media and engagement for digital/traditional outlets • Oversaw development and maintenance of organization websites and other media applications • Consulted with MLB on new ideas and best practices for mobile and digital marketing

• Media and Advertising Coordinator

  • May 2014 - Sep 2014

  Houston, Texas Area • Assisted in developing strategy for all team advertising (e.g., digital, TV, radio, outdoor) • Executed media buys for various advertising initiatives • Analyzed advertising initiatives’ effectiveness and return on investment • Consulted with MLB Advanced Media to manage organization’s web page and email marketing efforts • Utilized Scarborough Research to understand local demographics and to identify effective strategies for reaching specific target markets • Wrote and… Show more • Assisted in developing strategy for all team advertising (e.g., digital, TV, radio, outdoor) • Executed media buys for various advertising initiatives • Analyzed advertising initiatives’ effectiveness and return on investment • Consulted with MLB Advanced Media to manage organization’s web page and email marketing efforts • Utilized Scarborough Research to understand local demographics and to identify effective strategies for reaching specific target markets • Wrote and trafficked copy through various media to promote games and events at Minute Maid Park



Rinchem

• United States
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• General Manager

  • Nov 2013 - May 2014

  Austin, Texas Area •Oversaw operations and P&L of a multi-million dollar chemical distribution center, including budgeting revenue and overhead, B2B marketing, invoicing customers, and managed a multi-faceted team • Managed the development of Rinchem’s second largest global account • Strategically mapped out and initiated area business plans by developing profitability models and conducting market research • Collaborated with marketing team to design collateral for customer presentations • Coached… Show more •Oversaw operations and P&L of a multi-million dollar chemical distribution center, including budgeting revenue and overhead, B2B marketing, invoicing customers, and managed a multi-faceted team • Managed the development of Rinchem’s second largest global account • Strategically mapped out and initiated area business plans by developing profitability models and conducting market research • Collaborated with marketing team to design collateral for customer presentations • Coached and mentored employees by providing critical feedback and helped them set and reach goals • Consulted with customers to streamline their supply chain by identifying challenges and presenting customized solutions to fit their needs

• Territory Account Manager

  • Jan 2012 - Nov 2013

  Greater Philadelphia Area • Managed 50 customer accounts domestically and globally, including Fortune 500 companies with operations in Asia, Europe, and the United States •Generated $1.2 million in 2012 and $3.3 million in 2013 for new revenue - exceeding personal quota both years • Consulted clients in the semiconductor, electronics, and chemical manufacturing industries on optimizing their supply chain • Created comprehensive business plans for each distribution center based on strengths, weaknesses… Show more • Managed 50 customer accounts domestically and globally, including Fortune 500 companies with operations in Asia, Europe, and the United States •Generated $1.2 million in 2012 and $3.3 million in 2013 for new revenue - exceeding personal quota both years • Consulted clients in the semiconductor, electronics, and chemical manufacturing industries on optimizing their supply chain • Created comprehensive business plans for each distribution center based on strengths, weaknesses, opportunities, and threats • Provided customer service, sales-to-operations transition management, and invoice and billing support to customers across five national distribution centers • Created quarterly and annual revenue forecasts for assigned distribution centers and customer accounts • Trained customers on how to use inventory management software



Qualtrics

• United States
• Software Development
• 700 & Above Employee

• Corporate Account Manager

  • May 2011 - Dec 2011

  Provo, Utah Area • Provided customers data-collecting services through company software • Analyzed data with the customer and provided reports showcasing the findings • Generated new revenue by contacting decision-makers in target industries and building relationships to expand customer base • Positioned Qualtrics as an industry leader through marketing and meeting with executives of Fortune 500 companies and other organizations to demonstrate the product and to execute the sales process • Managed… Show more • Provided customers data-collecting services through company software • Analyzed data with the customer and provided reports showcasing the findings • Generated new revenue by contacting decision-makers in target industries and building relationships to expand customer base • Positioned Qualtrics as an industry leader through marketing and meeting with executives of Fortune 500 companies and other organizations to demonstrate the product and to execute the sales process • Managed accounts in industries such as retail, consulting, and entertainment Show less



Houston Astros

• United States
• Spectator Sports
• 500 - 600 Employee

• Marketing Intern

  • Jan 2011 - May 2011

  Houston, Texas Area • Moderated focus groups in order to segment target markets • Created marketing plans for games, promotions, and special events • Participated in the creation and execution of the 2011 All-Star balloting campaign • Organized the promotional calendar, assisted in the creation of and development of vendor contracts, and assisted in the design of all 2011 promotional items • Wrote copy and trafficked it through radio, TV, on-line, and print mediums • Developed and led grass-roots… Show more • Moderated focus groups in order to segment target markets • Created marketing plans for games, promotions, and special events • Participated in the creation and execution of the 2011 All-Star balloting campaign • Organized the promotional calendar, assisted in the creation of and development of vendor contracts, and assisted in the design of all 2011 promotional items • Wrote copy and trafficked it through radio, TV, on-line, and print mediums • Developed and led grass-roots marketing campaign for college baseball tournament, resulting in attendance of 40,000 fans over three days • Facilitated on-field assets with community groups, sponsors, and celebrity guests – including first pitches, National Anthem performances, and other ceremonies • Assisted in the planning and execution of ticket-driven game-day events including Dog Day, Wine and Cheese Night, Opening Day Street Fest, and the first ever Bike to the Ballpark event Show less



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Team Manager

  • Aug 2009 - Jan 2011

  Provo, Utah Area • Responsible for equipment maintenance to ensure productivity and safety for the athletes • Controlled equipment inventory system; received new equipment from vendors and issued to athletes • Participated in game day and sideline operations including assisting coaches and officials • Prepared all necessary equipment to be transported for away games • Assisted coaches with setup and execution of practices



Idaho Falls Chukars Professional Baseball

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Representative

  • Apr 2008 - Sep 2008

  Idaho Falls, Idaho • Designed, marketed, and sold ticket and sponsorship packages • Met with business owners in the area to promote and sell partnership opportunities • Coordinated and conducted on-field events including pre-game ceremonies and in-game entertainment • Assisted clubhouse manager with daily duties, including assisting players with equipment needs and facility maintenance