Manager, Product Development & Brands

• Feb 2022 - Present

Marketing, Sales & Project Mgmt Professional

• Apr 2007 - Feb 2022

• Built successful multi-million dollar businesses for management clients. Secured significant deals and agreements worth more than $3.5M for clients• Executed campaigns to target specific audiences which resulted in increased revenue YoY• Orchestrated sales, marketing and public relations campaigns and built upon the brands by networking with creative agencies and retailers• Established marketing strategies that would maximize brand recognition and ROI• Oversaw all project aspects of vendor contract negotiation, branding, network deals, and promotions

General Manager

• Sep 2000 - Mar 2009

• Responsible for day-to-day operations for an independent record label and boutique artist management company• Oversaw all aspects of signing, recording, manufacturing, distributing, promoting, marketing, publicity and sales• Built and directed a team of consultants hired to work in various areas, including social media, graphic design, publicity, radio promotion, sales and marketing• Reviewed and edited all legal agreements. Contracted and coordinated all logistics.• Artist roster included Marilyn Scott, Chris Pierce, Andy Milne & Dapp Theory, Steve Connell, Sekou Andrews

Head of Sales, Marketing & Promotion

• Apr 1992 - Feb 2000

• Instrumental in the startup, rapid growth and success of the Beastie Boys’ iconic independent label venture - Grand Royal Records, as well as cultural phenomenon - Grand Royal Magazine• Doubled gross label revenue every year for 5 straight years• Created the strategy and plan for growth for entire record label• Directed all aspects of manufacturing, distribution, promotion, marketing and sales for every artist signed to the label• Recruited and supervised all employees, consultants and vendors for the label; including sales, marketing, radio promotion, publicity, package design, advertising and manufacturing• Built strong relationships with executives at Capitol Records for each Grand Royal artist• Key member in the development and launch of Grand Royal Magazine• Artist roster included Beastie Boys, Luscious Jackson, Ben Lee, Sean Lennon