Experience

Webflow

• United States
• Software Development
• 500 - 600 Employee

• Head of Marketplace Product & Operations

  • Feb 2023 - Present

• Head of Strategy & Ops, Ecosystem

  • Apr 2022 - Feb 2023



Airtable

• United States
• Software Development
• 700 & Above Employee

• Head of Customer Education

  • Nov 2019 - Apr 2022

  As a product-led growth company, scaled education was one of Airtable's most significant growth opportunities during my tenure. I built the customer education team from the ground up, covering all scaled education materials and resources and in-product onboarding and education.

• Manager, Growth

  • Nov 2018 - Oct 2019

  Reporting directly to the CEO, I led customer facing growth experiments focused on significant increases to upgrades and revenue.



Assist Inc

• United States
• Software Development
• 1 - 100 Employee

• Director of Product & Product Partnerships

  • Jun 2017 - Nov 2018

  * Led Product Development for the launch of the Assist Platform, enabling marketers to write the copy and navigation rules for chatbot experiences across both voice and chat supporting all major platforms (Apple, Twitter, Facebook, Google and Amazon) * Successfully integrated the Assist platform with natural language processing providers (Dailogflow and wit.ai) and analytics partners (Dashbot and Chatbase) for enhanced performance and optimization. * Led Product Development for the launch of the Assist Platform, enabling marketers to write the copy and navigation rules for chatbot experiences across both voice and chat supporting all major platforms (Apple, Twitter, Facebook, Google and Amazon) * Successfully integrated the Assist platform with natural language processing providers (Dailogflow and wit.ai) and analytics partners (Dashbot and Chatbase) for enhanced performance and optimization.



Twitter

• United States
• Software Development
• 700 & Above Employee

• Manager, Mobile App Product and GTM Strategy

  • Mar 2015 - Dec 2015

  Manager of West Coast Mobile App Sales Strategy Team responsible for driving success and product level revenue for Mobile App Ads. - Created the U.S. Product Specialist team responsible for driving advertiser mobile app installs (Mobile App Promotion). Generated revenue growth of $250M+ (from $0 in 2013) - Program managed Mobile App Promotion product. Led weekly cross-functional meeting of 30+ stakeholders representing Product, Sales, Product Marketing, Business Development, Finance… Show more Manager of West Coast Mobile App Sales Strategy Team responsible for driving success and product level revenue for Mobile App Ads. - Created the U.S. Product Specialist team responsible for driving advertiser mobile app installs (Mobile App Promotion). Generated revenue growth of $250M+ (from $0 in 2013) - Program managed Mobile App Promotion product. Led weekly cross-functional meeting of 30+ stakeholders representing Product, Sales, Product Marketing, Business Development, Finance and Global Specialist teams - Presented Keynote to 2,000+ people on Mobile App Promotion at Twitter’s annual developer conference (#TwitterFlight) - Evangelized for Mobile App Promotion product via speaking engagements at various mobile conferences, meetings with top tier advertisers, and product training seminars for Twitter teams and API partners

• Product Strategy - Mobile - Senior Specialist

  • May 2013 - Mar 2015

  • Won hack-week competition with App Card prototype which became first product built for Mobile App Promotion •Managed all mobile app betas; pitched top tier clients on new opportunities, launched ROI-driven campaigns designed to optimize installs for advertisers, synthesized data, and provided product feedback to Product team •Created go-to-market strategy for Twitter’s Mobile App offering and helmed a global road show of upcoming products including representing Twitter at Mobile World… Show more • Won hack-week competition with App Card prototype which became first product built for Mobile App Promotion •Managed all mobile app betas; pitched top tier clients on new opportunities, launched ROI-driven campaigns designed to optimize installs for advertisers, synthesized data, and provided product feedback to Product team •Created go-to-market strategy for Twitter’s Mobile App offering and helmed a global road show of upcoming products including representing Twitter at Mobile World Congress and SXSW •Managed relationships with first tracking and ads API partners focusing on integration strategies and ads optimization •Designed a mobile client support program and trained over 1,000 sales reps across the Global Sales team

• Senior Account Manager (Mobile)

  • Jan 2013 - Jun 2013

  - First Twitter Account Manager working with Mobile App companies -Manage top mobile advertisers to drive app distribution via Twitter - Educate app partners on organic content best practices, Twitter app integrations, and distribution strategies - Product liaison for Mid-Market Sales team - Developed first Mobile App Promotion Products - Won Twitter's Q4 Hackweek or the first ad format for Mobile App Promotion - the App Card

• Account Manager

  • Jan 2012 - Dec 2012



Causes.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Nonprofit Services Associate

  • Jan 2011 - Jan 2012

  •Managed Causes’ 200 strategic nonprofit partners to improve their presence on the platform and run fundraising campaigns; included The American Red Cross, Gay Straight Alliance and the Nature Conservancy •Educated additional philanthropic organizers by leading webinars and specialized workshops – included a platform overview, walkthrough of campaign creation, and best practices •Managed Causes’ 200 strategic nonprofit partners to improve their presence on the platform and run fundraising campaigns; included The American Red Cross, Gay Straight Alliance and the Nature Conservancy •Educated additional philanthropic organizers by leading webinars and specialized workshops – included a platform overview, walkthrough of campaign creation, and best practices



Critical Theories and Social Justice Department, Occidental College

• Assistant

  • Sep 2009 - May 2010

  Helped perform assessments of clients applying for social security due to psychological impairment. Wrote initial draft of assessments used to determine client’s psychological stability in court. Adapted the REYIII malingering test by creating new stimulus cards, instruction manual, and test design. Helped perform assessments of clients applying for social security due to psychological impairment. Wrote initial draft of assessments used to determine client’s psychological stability in court. Adapted the REYIII malingering test by creating new stimulus cards, instruction manual, and test design.



Creative Visions Foundation

• Intern

  • Jun 2009 - Jan 2010

  Collaborated on website content and design for relaunch of DanEldon.org Scouted and reviewed potential project proposals for funding consideration Planned and facilitated fundraising events in Los Angeles and San Francisco Collaborated on website content and design for relaunch of DanEldon.org Scouted and reviewed potential project proposals for funding consideration Planned and facilitated fundraising events in Los Angeles and San Francisco



Adaptive Design Incorporation

• Intern

  • Jun 2008 - Aug 2008

  · Served as personal assistant to the founder of Adaptive Design, Alex Truesdell · Trained in and personally responsible for building handmade customized equipment for disabled children · Spearheaded outreach events to teach building skills and raise awareness among corporate executives · Collaborated with Marketing Chair on pamphlet campaigns using InDesign · Served as personal assistant to the founder of Adaptive Design, Alex Truesdell · Trained in and personally responsible for building handmade customized equipment for disabled children · Spearheaded outreach events to teach building skills and raise awareness among corporate executives · Collaborated with Marketing Chair on pamphlet campaigns using InDesign