Experience

Plena

• United States
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Jun 2023 - Present

  Bengaluru, Karnataka, India



Bureau

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Lead

  • Sep 2021 - Apr 2023

  First marketing hire for Bureau, led Bureau's product marketing (and initial demand generation efforts). Highlights: 1. Sales enablement for multi-product, multi-use case, multi-industry platform 2. Messaging, positioning and GTM that converts into revenue 3. Lead marketing for the SaaS self-serve project of Bureau 4. Lead product launches to drive product and feature adoption 5. Competitive enablement and competitive winning 6. Marketing driven customer growth and… Show more First marketing hire for Bureau, led Bureau's product marketing (and initial demand generation efforts). Highlights: 1. Sales enablement for multi-product, multi-use case, multi-industry platform 2. Messaging, positioning and GTM that converts into revenue 3. Lead marketing for the SaaS self-serve project of Bureau 4. Lead product launches to drive product and feature adoption 5. Competitive enablement and competitive winning 6. Marketing driven customer growth and upsells 7. Granular ICP and Buyer Personas 8. Built new business pipeline worth $3million and a growth pipeline worth $500k Show less



Kommunicate

• United States
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2020 - Aug 2021

  Kommunicate is a human+bot hybrid customer support SaaS platform. It is a product from Applozic Inc, a conversation as a service platform empowering messaging in more than 500 businesses across the globe. I headed marketing at Kommunicate and: - Took the product from 0 to $1 million - Owned the full growth funnel - Build a rockstar marketing team from the ground up - Helped in building product, design, and customer success team - Manager CAC to LTV ratio of 1:6 - Defined… Show more Kommunicate is a human+bot hybrid customer support SaaS platform. It is a product from Applozic Inc, a conversation as a service platform empowering messaging in more than 500 businesses across the globe. I headed marketing at Kommunicate and: - Took the product from 0 to $1 million - Owned the full growth funnel - Build a rockstar marketing team from the ground up - Helped in building product, design, and customer success team - Manager CAC to LTV ratio of 1:6 - Defined and executed positioning and branding exercises - Succeeded in PLG before it was cool - Set up behavioral in-product and email campaigns that were converting 30% of the MQLs without sales help - Led customer marketing - Converted 75% of the leads to customers where I took the first demo calls

• Senior Product Marketing Manager

  • Apr 2019 - Jul 2020

• Inbound Marketing Manager

  • Dec 2017 - Apr 2019

  Bengaluru Area, India



ParallelDots

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Team Lead

  • Apr 2017 - Dec 2017

  Gurgaon, India ParallelDots, Inc is a Delaware based Deep Learning company making vertical agnostic AI solutions. I headed marketing for their AI APIs and Karna(market research division) products. I was responsible for: - Content Marketing - Email Campaigns - Social Media Marketing - Public Relations - SEO and ASO - Affiliate Partnerships - Analytics and Reporting - Product Roadmap and management - Paid Marketing - Website conversion optimization



Companyon

• Co Founder

  • Mar 2015 - Dec 2017

  Gurgaon, India Companyon is a travel networking networking platforms which connects travelers prior to the journey. Companyon ventures into B2C(Standalone application) as well as B2B(SaaS platform) segments. Along with travel networking feature, Companyon also provides consolidated Online Check-in platform in the app as a utility feature. Also, a unique 'Airport Connect' feature lets user search for potential connections during their waiting time at the airport irrespective of the itinerary. I… Show more Companyon is a travel networking networking platforms which connects travelers prior to the journey. Companyon ventures into B2C(Standalone application) as well as B2B(SaaS platform) segments. Along with travel networking feature, Companyon also provides consolidated Online Check-in platform in the app as a utility feature. Also, a unique 'Airport Connect' feature lets user search for potential connections during their waiting time at the airport irrespective of the itinerary. I look after strategy, operations, marketing, UI/UX designing and overall product. Show less



Indian Institute of Technology Hyderabad

• India
• Higher Education
• 700 & Above Employee

• Coordinator, Training and Placement Cell

  • Jul 2015 - Apr 2016

  Hyderabad Area, India Organising the placement season for class of 2016, Department of Chemical Engineering, IIT Hyderabad. Coordinating with placement office, other student coordinators, the employers and the students for the placements.



Fixofy

• Marketing and Operations Intern

  • May 2015 - Jul 2015

  Bengaluru Area, India Assisted the managers in sales, marketing, operations and general management for Bangalore, India. Coordinating with team for corporate and cross marketing tie-ups.



Indian Institute of Technology Hyderabad

• India
• Higher Education
• 700 & Above Employee

• Core Team Lead: Finance and Infrastructure

  • Mar 2014 - Mar 2015

  Hyderabad Area, India Team lead of Finance and Infrastructure. Planning and execution of budget, logistics, productions, deals, food stalls, sponsors and team performance.