Experience

Esdes Business School

• France
• Higher Education
• 100 - 200 Employee

• Directrice PGE

  • Jun 2023 - Present

  In charge of ESDES MiM program (bach +5 years) including 14 specialization (apprenticeship/initial). Expertise: pedagogy, program management, product strategy (positioning/développement), innovation/creativity, sales & negotiation, team management) Interest: entrepreneurship - Le CUBE (incubator at ESDES) In charge of ESDES MiM program (bach +5 years) including 14 specialization (apprenticeship/initial). Expertise: pedagogy, program management, product strategy (positioning/développement), innovation/creativity, sales & negotiation, team management) Interest: entrepreneurship - Le CUBE (incubator at ESDES)



SKEMA Business School

• France
• Education Administration Programs
• 700 & Above Employee

• Head of SKEMA Design School

  • Mar 2022 - Jun 2023

  Leading the launch of Skema Design School - Initiate, Instruct, Influence - Considering design as a strategic tool providing business students with design skills and knowledge to "apply creative problem-solving to visualise and imagine things that don’t yet exist". - PGE Track "Creativity & Design" - MSc Programs with reknown academic partners such as Politecnico di Milano/Poli.Design, NC State College of Design - Creative design tools (Adobe / Figma )

• Program Director - MSc Product Management & UX Design - DD with Politecnico di Milano

  • Jan 2022 - Jun 2023

  BUSINESS x TECH x DESIGN Double degree master in partnership with Politecnico di Milano Design & Business school Preparing student for PM & UX roles 1st master in France dedicated to Product & design BtoB partnership dvpt

• Program Director - IMBD Global (Intl Marketing and Business Development) - master of science

  • Apr 2018 - Jun 2023

  SALES x MARKETING x PRODUCT > Area of expertise: International BtoB Sales & Business Development, Negotiation, Sales enablement, Global brand Strategy & Media activation (full funnel strategy on/off), international coordination, team management > Program global coordination (France/Brazil/China/US/+500 students): P&L, pedagogical engineering, recruitment > Results: +90% Global Sat. QS Ranking 8th worldwide / 5th France > Marketing strategy: positioning, PR/SM… Show more SALES x MARKETING x PRODUCT > Area of expertise: International BtoB Sales & Business Development, Negotiation, Sales enablement, Global brand Strategy & Media activation (full funnel strategy on/off), international coordination, team management > Program global coordination (France/Brazil/China/US/+500 students): P&L, pedagogical engineering, recruitment > Results: +90% Global Sat. QS Ranking 8th worldwide / 5th France > Marketing strategy: positioning, PR/SM, conferences & events, round tables, partnerships management.. > Executive Education SMB (BPI Accélérateur) et Sales Challenge > NoCode hackathon PGE in partnership with WildCodeSchool > mentoring Skema Venture



TheFork, a Tripadvisor company

• France
• Technology, Information and Internet
• 700 & Above Employee

• International Brand Manager (media expert)

  • Jun 2017 - Jan 2018

  Defining Media and Brand strategy on 10 markets: - Budget planning (partnering with finance) - Define media strategy in collaboration with the local teams (communication plan and media mix (full funnel strategy), media planning/buying across TV, OOH, Print, Digital in both agency and in-house capacity, campaign measurement and attribution, creative asset management). - Adaptation of the brand platform: Animate the brand community / Define a social media/content guidelines/ internal… Show more Defining Media and Brand strategy on 10 markets: - Budget planning (partnering with finance) - Define media strategy in collaboration with the local teams (communication plan and media mix (full funnel strategy), media planning/buying across TV, OOH, Print, Digital in both agency and in-house capacity, campaign measurement and attribution, creative asset management). - Adaptation of the brand platform: Animate the brand community / Define a social media/content guidelines/ internal communication.. - International coordination with several stakeholders in charge of PR, CRM, Sales, Product... Show less Defining Media and Brand strategy on 10 markets: - Budget planning (partnering with finance) - Define media strategy in collaboration with the local teams (communication plan and media mix (full funnel strategy), media planning/buying across TV, OOH, Print, Digital in both agency and in-house capacity, campaign measurement and attribution, creative asset management). - Adaptation of the brand platform: Animate the brand community / Define a social media/content guidelines/ internal… Show more Defining Media and Brand strategy on 10 markets: - Budget planning (partnering with finance) - Define media strategy in collaboration with the local teams (communication plan and media mix (full funnel strategy), media planning/buying across TV, OOH, Print, Digital in both agency and in-house capacity, campaign measurement and attribution, creative asset management). - Adaptation of the brand platform: Animate the brand community / Define a social media/content guidelines/ internal communication.. - International coordination with several stakeholders in charge of PR, CRM, Sales, Product... Show less



RadiumOne

• Head Of Sales (Board member)

  • Jan 2017 - Jun 2017

  Head of Sales - Data-driven marketing recommendations and trading strategy (building data strategy based on 1st party data analysis: consumer journey, segmentation, CRM onboarding...) Team management Strategic Key account management (Microsoft, Nissan, Volkswagen, SIG) Business development

• Strategic Account Director / International sales development

  • Apr 2016 - Dec 2016

  Working with digital marketers to develop user-centric and data-driven strategies connecting the brand signals (media, CRM, social, mobile/cross-device strategy). International business development



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Account Director & marketing lead - France, Denmark, Norway

  • Jan 2015 - Mar 2016

  Brand expert working with Marketing & Media Directors to set-up international branding campaigns: awareness, brand content, editorial partnership, bespoke creative solution - Responsible for the sales and Business development strategy - Global Project management: Cross-platform editorial partnerships, digital native integration, branded content and creative production (TV spot & banner set with our in house creative team TCP) -Agencies relationship management (Big 5) -Digital lead… Show more Brand expert working with Marketing & Media Directors to set-up international branding campaigns: awareness, brand content, editorial partnership, bespoke creative solution - Responsible for the sales and Business development strategy - Global Project management: Cross-platform editorial partnerships, digital native integration, branded content and creative production (TV spot & banner set with our in house creative team TCP) -Agencies relationship management (Big 5) -Digital lead on programmatic integration on the French market. -Marketing lead in charge of CNNI visibility on the markets (ensure the media brand consistency within each and every partnerships, barter, PR/communication, Clients events...) Team management Business development Clients: Capgemini, BNP Paribas, AccorHotels, LVMH, Chanel, Air France, Monaco Tourism, Microsoft, Hublot, Tag Heuer, Natixis, HEC..

• Senior sales manager, France, Denmark, Norway

  • Mar 2008 - Dec 2014

  Working with creative/media agencies and clients to answer marketing brief and objectives (branding campaign) - Havas, GroupM, Publicis, OMD, Carat Editing bespoke branded content proposals (cross-platform) - working with editorial, product integration and PR & social media teams Clients relationship management Team management (media planner, campaigns coordinator)

• Senior Media Planner France, Belgium, Luxemburg

  • Feb 2006 - Feb 2008

  Media planning and campaigns trafficking -digital expertise Day to day relationship with the agencies (RFP) Project management: sponsored content partnership (including dealing with the internal production team for creative assets - TV spots and banner set production)



Style branding communication agency

• Paris Area, France

• Account Executive - PALM EMEA

  • Feb 2004 - Jan 2006

  In charge of the Pan-European product launches activity for PalmOne Creative assets production and PR European project management In charge of the Pan-European product launches activity for PalmOne Creative assets production and PR European project management



Richemont

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Communication Assistant

  • Feb 2003 - Sep 2003

  Competitive review, marketing analysis for the 18 brands. Internal communication: induction days project management for all employees. Competitive review, marketing analysis for the 18 brands. Internal communication: induction days project management for all employees.