Experience

Jellyfish Ecommerce Content

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Web Content Writer

  • Jul 2015 - Present



Next

• United Kingdom
• Retail
• 700 & Above Employee

• Studio Sample Co-ordinator

  • Oct 2014 - Feb 2017

  Managing fashion samples and shoots within the photography studio for future and current publications for both print and online. Liaising with each fashion division within the company to discuss image requirements and deadlines, and coordinating the studio to meet these requirements. Support with styling stills and editorial shoots for ecommerce and social media, and aided in the launch of video for online by working alongside the art director. Managing fashion samples and shoots within the photography studio for future and current publications for both print and online. Liaising with each fashion division within the company to discuss image requirements and deadlines, and coordinating the studio to meet these requirements. Support with styling stills and editorial shoots for ecommerce and social media, and aided in the launch of video for online by working alongside the art director.



Arts London News

• Features Writer

  • Jan 2014 - Mar 2014

  As a features writer, I worked as part of a team producing content for all parts of the section, including lifestyle and reviews, for both the print edition of the paper and online platforms. Copy was researched and written to a strict deadline of a week from pitching the idea, and must be relevant to a student audience. As additional content I pitched the idea of, and managed, a special section to cover London Fashion Week in the form of a live blog. In a first for the newspaper, I covered catwalk shows by UAL alumni and published photos and videos live from the shows to the paper’s social media accounts. The piece was extremely successful and resulted in driving traffic to the paper's online platform and showed an increase in the average visitor's time on the site. Key responsibilities:• To attend and contribute to the weekly features, lifestyle and reviews editorial meeting and pitch ideas keeping in mind the interests of the target audience; • To generate ideas for features output on all platforms and in all sections; • Producing engaging features content to a consistently high standard, and where possible including additional multimedia content such as video, photo galleries; • Ensuring good communication is kept with the features, lifestyle and reviews editor over ideas, delivery and deadlines; • To liaise with the picture desk to ensure that picture requests are made in a timely and effective manner;

• Assistant News Editor for London College of Fashion

  • Oct 2013 - Dec 2013

  As assistant news editor I covered a specific beat based around one of the colleges of UAL – London College of Fashion. I was responsible for identifying, researching, writing and producing news stories from LCF on a weekly basis, as well as working with a news reporter and assigning stories appropriately between us. I also ensured there was constantly good communication between myself and the news editor, and worked closely with the deputy managing editor for distribution. Key Responsibilities:• Make lists of upcoming news stories and pitch ideas for both platforms to the news editor in the weekly news conference; • Write three pieces of factually accurate copy to a set weekly deadline and make suggestions to the news editor about which stories should be submitted for both platforms; • Work closely with the picture desk and photography team to secure appropriate photos for the news pages; • Develop a news diary of forthcoming events concerning LCF and cross reference with the visual planning diary on the newsroom whiteboard and the online diary managed by the managing editor; • Be responsible on publication day each week for distribution of the print edition in LCF;



The Upcoming

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Fashion and Lifestyle Journalist

  • Aug 2012 - Dec 2013

  Working as part of the features team writing reviews, lifestyle pieces and news stories concerned with fashion and beauty Key Responsibilities: • Keeping our target audience of men and women aged between 18-26 years in mind when pitching ideas and writing copy; • Researching emerging trends, new products, up and coming brands and fashion news; • Providing two pieces of copy each week, submitted with relevant images to a strict deadline; • When required, attend product launches and press days on behalf of the publication and reporting back with engaging copy and photos to a strict deadline of no more than 18 hours after the event. • Promoting articles on social media sites to drive traffic to the publication's website.



69 Degrees Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Fashion Editor

  • May 2011 - Jan 2013

  As fashion editor of men’s and women’s wear for a regional glossy magazine, my role required being ahead of the high street to write accurate and interesting copy about different styles and upcoming seasonal trends, both on and off the catwalk. As part of my role I also attended London Fashion Week, extending my knowledge of designers, finding emerging talent and new styles. I also successfully improved the magazine’s street-style feature by travelling to different cities and taking high-quality photos of stylish individuals, and added editorial to a visual piece by interviewing each person to add colour to the feature. Key Responsibilities • Researching current trends in fashion for men and women, whilst constantly being aware of the magazine’s ABC1 demographic; • Liaising with press offices and PRs for information and images; • Selecting content, writing interesting features and collating appropriate imagery for the graphic designer; • Presenting ideas to the deputy editor and editor in chief; • Working efficiently to deadlines and providing accurate copy in house style;



TOPSHOP TOPMAN

• Leicester, United Kingdom

• Advanced Sales Assistant and Department Specialist

  • Nov 2007 - Dec 2011

  From joining the company as a Christmas temp, I progressed in the company to 'advanced' competency level sales assistant with additional responsibilities including: • Suits and smartwear advisor for Topman, I was also responsible for increasing sales in the department through effective merchandising; • Jersey department specialist for Topshop, responsible for 45% of the brand's weekly profit in spring/summer season; • Service motivator, aspiring team members to provide consistently great customer service and a lively in store atmosphere; • Store card accounts motivator and trainer. Supporting team members who struggle with opening accounts for customers - a weekly requirement for all sales staff. • Recruitment; • Merchandising different departments; • Trained to 'top' (supervisory) competency level, but left the company for university before it was completed.