Tisha Mehra

Search Engine Marketing Analyst at BuyerLink
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • German Elementary proficiency

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5.0

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Nicholas Kellett

Tisha worked in-class to help us establish Initial branding goals, strategy, and guidelines for a new Climate Change Impact software product we are developing. Tisha and her team had relatively little time to research a complex and niche branding opportunity for a climate change impact planning and prediction product, and what they produced exceeded my expectations. Their output was a high-level branding strategy and market position report. Tisha and her fellow students demonstrated enthusiasm, market research skills, creativity and insight throughout the project and while producing and presenting the final report. This will provide valuable market and branding information and insight, which will help us position our climate change product with the primary customer segments. Additionally, they identified many useful marketing channels and funding/partnership programs which we are keen to explore further. Overall the team's result was thought-provoking and of value to us, and will be put to use immediately.

Radhieka Mehta

Tisha has been one of my best team members at IGTC because of the impact that she created in the past 3 years. Her vivacious energy and enthusiasm, coupled with the ability to multi-task, handle diverse responsibilities and work under pressure, has enabled her to work very closely with me on every critical project and program. She has been in-charge of managing all the marketing and branding initiatives of the training centre. She has actively worked on social media marketing, website content and development, visual branding, advertisements and all our marketing collaterals. She is highly dependable and spirited, eager to learn and to deliver excellence in work. Undoubtedly, she has demonstrated and built immense credibility and lasting personal and professional bonds during her stint at IGTC. We wish her all the very best for her future!!

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Credentials

  • Snapchat Advertising Essentials
    Snap Inc.
    Aug, 2020
    - Nov, 2024
  • Digital U
    Google
    Oct, 2019
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Apr, 2022
    - Nov, 2024
  • Twitter Flight School Video Badge
    Twitter
    Aug, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Marketing Analyst
      • Apr 2021 - Present

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Associate
      • Jul 2019 - Mar 2021

      -Liaise with clients to develop ads based on current trends to remain competitive in market -Execute paid media campaigns on various social media platforms like Facebook, Instagram, Twitter, Pinterest on behalf of clients. -Monitor and optimize campaign performance to achieve targeted goals -Track, measure and analyze post launch campaign activities to generate insights for clients -Prepare pacing reports to monitor campaign spends and budget optimizations -Liaise with clients to develop ads based on current trends to remain competitive in market -Execute paid media campaigns on various social media platforms like Facebook, Instagram, Twitter, Pinterest on behalf of clients. -Monitor and optimize campaign performance to achieve targeted goals -Track, measure and analyze post launch campaign activities to generate insights for clients -Prepare pacing reports to monitor campaign spends and budget optimizations

    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2018 - Mar 2019

      -Planned and strategized new marketing ideas to corporate partners and various colleges-Planned, implemented and monitored advertising campaigns through Google Adwords, Facebook Ads, Instagram Ads, Linkedin Ads and Youtube Ads increasing form sales by 30% in a year-Managed the social media calendar and created post content on Facebook, Instagram and LinkedIn-Redesigned the IGTC website and implemented SEO strategy to improve site ranking and engage the target audience to build the online brand awareness-Conceptualized marketing content, communications, and visual strategies to support the brand such as brochures, leaflets, presentations, banners, print and magazine ads and marketing collaterals-Increased brand awareness through participation at various education fairs and events-Created content for magazines such as for the Indo-German Economy, Annual Review and monthly newsletter-Liaised with German companies to grow the programs at IGTC-Facilitated programs for the Indo-German HR capabilities building initiative – A collaborative workshop for various Indo-German Organization Show less

    • Senior Executive Marketing
      • Aug 2016 - Jan 2018

      -Developed the institute annual strategic marketing plan and execution-Tracked performance and analyzed data of the online marketing processes: email marketing, social media marketing and Pay-per-click advertising.-Managed the day-to-day posts of the institutes Social Media accounts i.e. writing, editing, monitoring and responding to comments-Proof read and edited material related to the institutes courses i.e. brochures, posters, print ads, social media ads, website content and presentation-Building and engaging a digital brand presence on social media channels-Conducted key word research to identify the high volume key words to target-Acted as point of contact for communication between departments and sponsors for events Show less

    • India
    • Hospitality
    • 700 & Above Employee
    • Executive Human Resources
      • Jun 2014 - Jul 2016

      -Maintained compensation, benefits and performance management systems -Identified staff vacancies and recruit, interview and shortlist applicants -Analyzed statistical data and reports to identify the causes of HR problems and recommended improvements of HR policies and practices -Organized exit interviews to identify reasons for employee turnover -Compiled and maintained statistical reports concerning data such as hires, transfers, performance appraisals, and absenteeism rates -Conducted Employee Satisfaction Surveys -Provided current and prospective employees with information about policies, job duties, working conditions and employee benefits Show less

  • The Trident Hotel
    • B.K.C, Mumbai
    • Guest Service Associate
      • May 2011 - Jun 2012

      -Engaged in sales and service of hotel rooms and meeting rooms which included ensuring all details are complete as per clients requirements -Catered to last minute booking of rooms and meeting room which resulted in increased revenues -Handled emails with clients regarding details of booking and ensured event sheet was sent to all departments. -Enhanced hotel revenues through upselling Enhanced hotel revenues through upselling -Engaged in sales and service of hotel rooms and meeting rooms which included ensuring all details are complete as per clients requirements -Catered to last minute booking of rooms and meeting room which resulted in increased revenues -Handled emails with clients regarding details of booking and ensured event sheet was sent to all departments. -Enhanced hotel revenues through upselling Enhanced hotel revenues through upselling

Education

  • Humber College
    Strategic Sales and Marketing in the Canadian Context (Bridging Program)
    2019 - 2019
  • Indo-German Training Centre
    PGPBA, Business Administration and Management
    2012 - 2014
  • St. Andrew's College of Arts Commerce and Science
    Bachelors Of Commerce, Commerce
    2008 - 2011

Community

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