Alexa McRoberts
Director at Verde Brand Communications- Claim this Profile
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Bio
Steve Gonick
Alexa will be a fantastic employee for some lucky firm upon her graduation from Ithaca College. I can say this confidently because I worked closely with Alexa during her internship with our mutual fund company, Adirondack Funds. Alexa originally approached me at the beginning of her senior year with a very professional and personalized introductory email. Our firm has a history of hiring many interns, but most of the time, we focus on finance majors, unlike Alexa, who was in the School of Communications. Still, I was so impressed with her that I decided to make an exception and bring Alexa on in an important role for her senior year. Since Ithaca College is located two hours from our firm's headquarters, I knew she had to be mature enough to be given a couple tasks, handle the deliverable, and report back or else the internship would not work. My firm has a growing relationship with Ithaca College through our Adirondack Cup Stock Picking Competition. It was Alexa's job to help us promote this student focused activity, work with faculty and our staff to arrange a couple of events pertinent to the contest. She is a fantastic worker and someone who I trust to represent Adirondack Funds when I am not able. Alexa is one of the rare interns who continues to improve our organization during her time with us. Alexa handled the role of event planner, public relations professional and super advocate during her time with us. She works with Ithaca College staff and faculty to arrange my visits to marketing classes and saves our firm a lot of time and effort. I understand that she would like to work in Sports Marketing, Public Relations, Pharmaceutical or Consumer Products sales, or Event Planning. I highly recommend her and encourage you to call me if you need more information pertinent to Alexa'a internship.
Steve Gonick
Alexa will be a fantastic employee for some lucky firm upon her graduation from Ithaca College. I can say this confidently because I worked closely with Alexa during her internship with our mutual fund company, Adirondack Funds. Alexa originally approached me at the beginning of her senior year with a very professional and personalized introductory email. Our firm has a history of hiring many interns, but most of the time, we focus on finance majors, unlike Alexa, who was in the School of Communications. Still, I was so impressed with her that I decided to make an exception and bring Alexa on in an important role for her senior year. Since Ithaca College is located two hours from our firm's headquarters, I knew she had to be mature enough to be given a couple tasks, handle the deliverable, and report back or else the internship would not work. My firm has a growing relationship with Ithaca College through our Adirondack Cup Stock Picking Competition. It was Alexa's job to help us promote this student focused activity, work with faculty and our staff to arrange a couple of events pertinent to the contest. She is a fantastic worker and someone who I trust to represent Adirondack Funds when I am not able. Alexa is one of the rare interns who continues to improve our organization during her time with us. Alexa handled the role of event planner, public relations professional and super advocate during her time with us. She works with Ithaca College staff and faculty to arrange my visits to marketing classes and saves our firm a lot of time and effort. I understand that she would like to work in Sports Marketing, Public Relations, Pharmaceutical or Consumer Products sales, or Event Planning. I highly recommend her and encourage you to call me if you need more information pertinent to Alexa'a internship.
Steve Gonick
Alexa will be a fantastic employee for some lucky firm upon her graduation from Ithaca College. I can say this confidently because I worked closely with Alexa during her internship with our mutual fund company, Adirondack Funds. Alexa originally approached me at the beginning of her senior year with a very professional and personalized introductory email. Our firm has a history of hiring many interns, but most of the time, we focus on finance majors, unlike Alexa, who was in the School of Communications. Still, I was so impressed with her that I decided to make an exception and bring Alexa on in an important role for her senior year. Since Ithaca College is located two hours from our firm's headquarters, I knew she had to be mature enough to be given a couple tasks, handle the deliverable, and report back or else the internship would not work. My firm has a growing relationship with Ithaca College through our Adirondack Cup Stock Picking Competition. It was Alexa's job to help us promote this student focused activity, work with faculty and our staff to arrange a couple of events pertinent to the contest. She is a fantastic worker and someone who I trust to represent Adirondack Funds when I am not able. Alexa is one of the rare interns who continues to improve our organization during her time with us. Alexa handled the role of event planner, public relations professional and super advocate during her time with us. She works with Ithaca College staff and faculty to arrange my visits to marketing classes and saves our firm a lot of time and effort. I understand that she would like to work in Sports Marketing, Public Relations, Pharmaceutical or Consumer Products sales, or Event Planning. I highly recommend her and encourage you to call me if you need more information pertinent to Alexa'a internship.
Steve Gonick
Alexa will be a fantastic employee for some lucky firm upon her graduation from Ithaca College. I can say this confidently because I worked closely with Alexa during her internship with our mutual fund company, Adirondack Funds. Alexa originally approached me at the beginning of her senior year with a very professional and personalized introductory email. Our firm has a history of hiring many interns, but most of the time, we focus on finance majors, unlike Alexa, who was in the School of Communications. Still, I was so impressed with her that I decided to make an exception and bring Alexa on in an important role for her senior year. Since Ithaca College is located two hours from our firm's headquarters, I knew she had to be mature enough to be given a couple tasks, handle the deliverable, and report back or else the internship would not work. My firm has a growing relationship with Ithaca College through our Adirondack Cup Stock Picking Competition. It was Alexa's job to help us promote this student focused activity, work with faculty and our staff to arrange a couple of events pertinent to the contest. She is a fantastic worker and someone who I trust to represent Adirondack Funds when I am not able. Alexa is one of the rare interns who continues to improve our organization during her time with us. Alexa handled the role of event planner, public relations professional and super advocate during her time with us. She works with Ithaca College staff and faculty to arrange my visits to marketing classes and saves our firm a lot of time and effort. I understand that she would like to work in Sports Marketing, Public Relations, Pharmaceutical or Consumer Products sales, or Event Planning. I highly recommend her and encourage you to call me if you need more information pertinent to Alexa'a internship.
Experience
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Verde Brand Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Feb 2023 - Present
As a Director at Verde, Alexa is passionate about helping her clients tell their compelling stories in unique ways, as well as always considering the larger integrated-marketing approach to reach the right audiences. Alexa leads the charge with Verde's Events - helping execute memorable media showrooms in New York City and the Front Range, seasonally.Clients: The GORE-TEX Brand, Cascade Designs, Life Time, Backpacker's Pantry, Tailwind Nutrition, Outdoor Alliance
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Senior Account Manager
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Nov 2017 - Feb 2023
Senior Account Manager for: Cascade Designs (Mountain Safety Research, Therm-a-Rest, SealLine, PackTowl and Platypus), the GORE-TEX brand, Life Time Off-Road Events (Leadville Race Series), Tailwind Nutrition and Backapacker's Pantry.
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Vail Resorts
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United States
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Hospitality
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700 & Above Employee
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Alpine Instructor
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Nov 2013 - Apr 2018
• Employee of Vail Resorts, providing an ‘experience of a lifetime’ for guests as a Professional Ski Instructors of America (PSIA) certified instructor for children aged 7-14, in large group and private lesson settings. • Taught over 400 guests during the 2013-2014 season, appropriately troubleshooting problems and engaging with guests to tailor each lesson to their individual learning style. • Employee of Vail Resorts, providing an ‘experience of a lifetime’ for guests as a Professional Ski Instructors of America (PSIA) certified instructor for children aged 7-14, in large group and private lesson settings. • Taught over 400 guests during the 2013-2014 season, appropriately troubleshooting problems and engaging with guests to tailor each lesson to their individual learning style.
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Verde Brand Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Independent Contractor
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Feb 2017 - Jun 2017
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Account Manager
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Nov 2014 - Feb 2017
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hive social giving
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Software Development
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Marketing and Outreach
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May 2014 - Aug 2015
• Partner of a start up, working to inspire and reach individuals, non-profits and businesses to become part of a social network that connects communities through the causes that users care about and the passions that drive them to ‘do good.’ • Conduct market research, guerilla marketing, event management, customer service, brand awareness and app design. • Partner of a start up, working to inspire and reach individuals, non-profits and businesses to become part of a social network that connects communities through the causes that users care about and the passions that drive them to ‘do good.’ • Conduct market research, guerilla marketing, event management, customer service, brand awareness and app design.
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Penton
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Information Services
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300 - 400 Employee
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Project Coordinator
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Jul 2014 - Oct 2014
- Aggregate sponsorship and marketing information for 60+ Penton shows, primarily conferences and trade shows, to elevate the success of show teams and improve overall opportunities for markets including, Natural Products and Food, Transportation, Agriculture, Infrastructure and Design and Manufacturing. - Research industry trends in sponsorship and marketing and work to develop a tool to improve the success of key stakeholders and show teams, both internally and externally. - Aggregate sponsorship and marketing information for 60+ Penton shows, primarily conferences and trade shows, to elevate the success of show teams and improve overall opportunities for markets including, Natural Products and Food, Transportation, Agriculture, Infrastructure and Design and Manufacturing. - Research industry trends in sponsorship and marketing and work to develop a tool to improve the success of key stakeholders and show teams, both internally and externally.
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MATTER
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New York, NY
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Intern, Sports and Entertainment Marketing (Edelman Public Relations holding company)
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Sep 2012 - Mar 2013
• Helped execute the smooth running of the Dove Self-Esteem Weekend and the Microsoft Windows 8 and Surface Launch in Times Square. Led a team of 30 brand ambassadors for a day-long promotion of the Surface tablet. • Tracked event coverage and put together recaps of coverage for sports clients. • Calculated the ad value for different media outlets for various public relations campaigns. • Created media lists using Cisionpoint software for a broad spectrum of clients. • Participated in brainstorming sessions, conducted competitive research, created internal news reports and pitching grids, and put together written reports highlighting demographic and online research. • Aided in the rebranding of Matter, Inc. including redesigning the internal filing system. Show less
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Support Staff at the International Broadcast Center for the 2012 Olympics
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Jul 2012 - Aug 2012
• Aid in the operations of the NBC Olympic coverage including office logistics, transportation, talent scheduling and escorting, and venue deliveries. • Lead a team of interns using organization and project management in addition to helping with the Opening and Closing Ceremonies. • Worked an average of 12 hour days for 28 consecutive days pre-Olympic, post-Olympic and during the games. • Aid in the operations of the NBC Olympic coverage including office logistics, transportation, talent scheduling and escorting, and venue deliveries. • Lead a team of interns using organization and project management in addition to helping with the Opening and Closing Ceremonies. • Worked an average of 12 hour days for 28 consecutive days pre-Olympic, post-Olympic and during the games.
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Ithaca Festival
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Ithaca, NY
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Director of Marketing Merchandising
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Jan 2012 - Jun 2012
•Assess and analyze previous years merchandise for the Festival while planning and discovering ways to increase sales. • Help with the inventory, distribution, marketing, design, management and storage of t-shirts and buttons that drive 60% of the events revenue. •Assess and analyze previous years merchandise for the Festival while planning and discovering ways to increase sales. • Help with the inventory, distribution, marketing, design, management and storage of t-shirts and buttons that drive 60% of the events revenue.
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Cancer Resource Center of the Finger Lakes
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United States
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Human Resources Services
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1 - 100 Employee
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Marketing Communications Intern
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Jan 2012 - Jun 2012
• Provide marketing experience to the American Cancer Society’s local non-profit organization in gaining support for local residents with cancer. • Conduct client interviews for the purpose of telling cancer-veteran’s stories through print and online outlets in addition to helping organize the annual Cancer Resource Center fundraiser walk. • Provide marketing experience to the American Cancer Society’s local non-profit organization in gaining support for local residents with cancer. • Conduct client interviews for the purpose of telling cancer-veteran’s stories through print and online outlets in addition to helping organize the annual Cancer Resource Center fundraiser walk.
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Cornell University
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United States
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Higher Education
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700 & Above Employee
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Slope Day Intern
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Jan 2012 - May 2012
• Learn and gain an appreciation for concert and special event logistics including understanding contracts and how to apply legal knowledge to the entertainment industry. • Help with the hospitality for the concert while learning about big budget, large scale and high attendance events through organizing and helping with backstage, dressing room and catering crews. • Learn and gain an appreciation for concert and special event logistics including understanding contracts and how to apply legal knowledge to the entertainment industry. • Help with the hospitality for the concert while learning about big budget, large scale and high attendance events through organizing and helping with backstage, dressing room and catering crews.
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Ithaca College
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United States
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Higher Education
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700 & Above Employee
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Student Call Monitor Supervisor, Leadership Team
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Jan 2010 - May 2012
• Applied counseling and training to peers while aiding in the collection of over $300,000 dollars in contributions during the 2012 fiscal year.• Mentored students to effectively update information and engage alumni, parents and friends of Ithaca College as they call to request donations.
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ICTV Publicity Director
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Sep 2010 - Jan 2011
• Organized and ran weekly club meetings while scheduling and ordering poster prints and coordinating fundraisers.• Directed others in the creation of marketing campaigns and projects with insight into the most effective ways of advertising the 21 Ithaca College student-run television shows. • Lead fellow publicity members in the designing of bulletin boards around campus, LCD screens, show logos, posters and flyers.
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Adirondack Small Cap Fund
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Albany, New York Area
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Event Marketing Intern
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Nov 2011 - Apr 2012
• Planned and promoted the Ithaca College Business-Links Albany Networking Night through the marketing and design of invitations, email notifications and flyers, as well as planned the event, including the budget, catering, venue, speakers, agenda, budget and decor. • Acted as a liaison between alumni and the School of Business to organize and create career development opportunities for students. • Planned and promoted the Ithaca College Business-Links Albany Networking Night through the marketing and design of invitations, email notifications and flyers, as well as planned the event, including the budget, catering, venue, speakers, agenda, budget and decor. • Acted as a liaison between alumni and the School of Business to organize and create career development opportunities for students.
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Communique Marketing and Design
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Ithaca, New York Area
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Communications Intern
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Sep 2011 - Jan 2012
• Implement rebranding and repositioning for local companies through logo adjustments and marketing campaigns. • Participate in brainstorming sessions and client meetings for upcoming projects. • Conduct research for website design and logo ideas and use photography skills to shoot products while aiding in the final design for brand materials for clients. • Implement rebranding and repositioning for local companies through logo adjustments and marketing campaigns. • Participate in brainstorming sessions and client meetings for upcoming projects. • Conduct research for website design and logo ideas and use photography skills to shoot products while aiding in the final design for brand materials for clients.
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Runner during the 2011 Wimbeldon Championship
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Jun 2011 - Jul 2011
• Completed tasks assigned by the NBC crewmembers in a timely and professional manner. • Worked specifically in the NBC tape library where organization, precision, and management were essential skills to hold and deliver during the fast paced environment of television. • Assisted crewmembers in all components of the production of the television show, proving my leadership skills in aiding the smooth running of the network. • Completed tasks assigned by the NBC crewmembers in a timely and professional manner. • Worked specifically in the NBC tape library where organization, precision, and management were essential skills to hold and deliver during the fast paced environment of television. • Assisted crewmembers in all components of the production of the television show, proving my leadership skills in aiding the smooth running of the network.
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LMP Group
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United Kingdom
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E-learning
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1 - 100 Employee
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Marketing Intern
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Jan 2011 - May 2011
.• Helped facilitate sports camps, after school activities, lessons and sessions to get the youth of the many boroughs of London active and interested in living healthy lifestyles. • Conducted marketing research and constructed databases to aid in the creation and implementation of materials for varying marketing campaigns. • Designed social network advertisements and built relationships with constituents through face-to-face communications, calling and emailing. .• Helped facilitate sports camps, after school activities, lessons and sessions to get the youth of the many boroughs of London active and interested in living healthy lifestyles. • Conducted marketing research and constructed databases to aid in the creation and implementation of materials for varying marketing campaigns. • Designed social network advertisements and built relationships with constituents through face-to-face communications, calling and emailing.
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Vita Coco
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United States
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Beverage Manufacturing
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400 - 500 Employee
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Brand Educator
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May 2010 - Dec 2010
• Practiced marketing techniques through the promotion of coconut water by effectively and persuasively communicating product information. • Provided product knowledge and connected to target markets by attending events, setting up demos and during product drops and appointments. • Practiced marketing techniques through the promotion of coconut water by effectively and persuasively communicating product information. • Provided product knowledge and connected to target markets by attending events, setting up demos and during product drops and appointments.
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Education
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2008 - 2012
Ithaca College
Bachelor of Science, Communication Management and Design, Marketing Minor
Community
