Experience

Health Affairs

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing Manager

  • Aug 2021 - Present

  I manage the planning and execution of campaigns and development of existing Health Affairs user experiences, with the goal to increase revenues from products, engagement with Health Affairs’ web site and events, and improve earmarked KPIs. Additionally, I: - Manage master communications calendar and coordinate project details and deliverables across teams - Work across Business, Digital and Editorial Teams for each issue launch, increasing promotional activity for theme issues - Lead on topic-specific website builds for funded projects, briefing relevant team members (ex. Editorial, Creative, Web development) and coordinating creation and approval of the many moving-parts to launch a package of content - Think creatively about campaigns and how best to meet the needs of Health Affairs users, whether in academia, health care industry, or government spheres. - Manage standardized data and analytics and report out revenue and performance metrics related to specific KPIs - Work closely with the Executive Publisher and Director of Digital Strategy to develop go-to-market marketing plans for new products



BioOne

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Communications Associate

  • Jan 2020 - Aug 2021

  Planned and executed activities that increased brand value and advanced the organization's mission using both traditional and digital marketing communications processes. Led effective marketing and communications campaigns, analyzed marketing trends, and made cost-saving decisions for the production of necessary collateral. Planned and executed activities that increased brand value and advanced the organization's mission using both traditional and digital marketing communications processes. Led effective marketing and communications campaigns, analyzed marketing trends, and made cost-saving decisions for the production of necessary collateral.



American Historical Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Sep 2018 - Jan 2020

  Promoted the American Historical Association's programs, initiatives, activities, and publications; developed, implemented, and coordinated the Association's marketing and branding strategies while collaborating across departments and with senior management; facilitated media relations. • Developed, executed, and evaluated the Association’s marketing strategies, plans, and objectives, along with revenue-generating initiatives through collaborative strategic and tactical planning across AHA departments. • Cultivated a marketing mindset among AHA staff and governing council and encouraged an integrated approach to promoting the Association’s work. • Tracked and measured the level of engagement within the Association’s network over time and identified new opportunities or challenges, including assembling and analyzing relevant membership data and trends to inform marketing strategies. • Managed the writing, design, development, and distribution of marketing and promotional materials including brochures, direct mail (electronic and print), press releases, advertising, AHA letterhead, logo use, etc. • Served as liaison with Annual Meeting exhibit sales, sponsorship, and display advertising contractors. • Served as media relations coordinator and directed inquiries from the public, the press, and related organizations to appropriate staff and officers. • Developed short and long-term budgets for marketing/communications activities, tracked costs, and assured adherence to budget lines.



Duke University Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Publicist and Exhibits Coordinator

  • Jul 2013 - Sep 2018

  Identified and pursued publicity opportunities for journals and electronic collections including: • Developing publicity plans,• Creating collateral material for publicity,• Maintaining relationships with reviewers, media outlets, and press release aggregators,• Selecting content for promotions,• Creating content for targeted listservs for journal specific and library direct marketing efforts,• Producing publicity and sales videos,• Managing presence for journals and electronic collections on DUP social media sites,• Creating content for social media sites,• Planning DUP presence at panels, symposiums, receptions, and award ceremonies.Managed the Duke University Press Journals presence at 70+ conferences per year including:• Coordinating table/booth display or participation,• Creating and producing conference materials,• Selecting journals and journal special issues to be featured in materials and events,• Representing DUP at academic and trade meetings.

• Journals Specialist

  • Sep 2012 - Jul 2013

  Contributed to social media sites, maintained relationships with reviewers and media outlets, wrote direct marketing campaigns, created publicity materials for conferences, maintained membership records for five societies, supplied content for e-commerce website, coordinated and led a multi-pronged, national publicity plan for a health policy article.



TRIANGLE AQUATIC CENTER

• United States
• Recreational Facilities
• 1 - 100 Employee

• Administrative Assistant

  • Jul 2012 - Nov 2013

  Facilitated event planning and coordination for events ranging from 10-250 people, trained new staff members, managed individual and group projects, worked one-on-one with customers in person, on the phone, and via email. Facilitated event planning and coordination for events ranging from 10-250 people, trained new staff members, managed individual and group projects, worked one-on-one with customers in person, on the phone, and via email.



Pure Body Studio

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Office and Marketing Manager

  • Jun 2011 - May 2012

  Answered all daily communication from customers in person, over the phone, and via email. Coordinated schedules for 15+ instructors, private clients, and management, organized events and workshops for 5-25 people, managed social media sites, assisted in monthy accounting procedures and payroll management for over 20 employees. Answered all daily communication from customers in person, over the phone, and via email. Coordinated schedules for 15+ instructors, private clients, and management, organized events and workshops for 5-25 people, managed social media sites, assisted in monthy accounting procedures and payroll management for over 20 employees.