Allison Mellor
Product Marketing Manager at Unacast- Claim this Profile
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Bio
Steve Beshuk
We've worked with some great interns at Benefactor Group, and Allison was no exception. She is a strong writer, efficient and productive, and equally important, she has a good attitude and was a pleasure to work with. We threw a lot of varied tasks at her and she completed them well, on time, with a smile. I'd recommend her without reservation.
Emily L. Smith
Allison is an incredible leader and communicator! I worked with Allison on the Ohio State EcoCAR team, where she recruited, mentored and led the communications / marketing aspect of the team. She was an empathetic leader, understanding and listening to what we needed in order to be successful, from one on one meetings to texts of encouragement throughout the work week. She is driven and passionate about meeting her goals, while taking herself (and her team) toward accomplishment. Allison's strong writing and communication skills, paired with her boldness and intelligent leading, would make her an excellent candidate for any position.
Steve Beshuk
We've worked with some great interns at Benefactor Group, and Allison was no exception. She is a strong writer, efficient and productive, and equally important, she has a good attitude and was a pleasure to work with. We threw a lot of varied tasks at her and she completed them well, on time, with a smile. I'd recommend her without reservation.
Emily L. Smith
Allison is an incredible leader and communicator! I worked with Allison on the Ohio State EcoCAR team, where she recruited, mentored and led the communications / marketing aspect of the team. She was an empathetic leader, understanding and listening to what we needed in order to be successful, from one on one meetings to texts of encouragement throughout the work week. She is driven and passionate about meeting her goals, while taking herself (and her team) toward accomplishment. Allison's strong writing and communication skills, paired with her boldness and intelligent leading, would make her an excellent candidate for any position.
Steve Beshuk
We've worked with some great interns at Benefactor Group, and Allison was no exception. She is a strong writer, efficient and productive, and equally important, she has a good attitude and was a pleasure to work with. We threw a lot of varied tasks at her and she completed them well, on time, with a smile. I'd recommend her without reservation.
Emily L. Smith
Allison is an incredible leader and communicator! I worked with Allison on the Ohio State EcoCAR team, where she recruited, mentored and led the communications / marketing aspect of the team. She was an empathetic leader, understanding and listening to what we needed in order to be successful, from one on one meetings to texts of encouragement throughout the work week. She is driven and passionate about meeting her goals, while taking herself (and her team) toward accomplishment. Allison's strong writing and communication skills, paired with her boldness and intelligent leading, would make her an excellent candidate for any position.
Steve Beshuk
We've worked with some great interns at Benefactor Group, and Allison was no exception. She is a strong writer, efficient and productive, and equally important, she has a good attitude and was a pleasure to work with. We threw a lot of varied tasks at her and she completed them well, on time, with a smile. I'd recommend her without reservation.
Emily L. Smith
Allison is an incredible leader and communicator! I worked with Allison on the Ohio State EcoCAR team, where she recruited, mentored and led the communications / marketing aspect of the team. She was an empathetic leader, understanding and listening to what we needed in order to be successful, from one on one meetings to texts of encouragement throughout the work week. She is driven and passionate about meeting her goals, while taking herself (and her team) toward accomplishment. Allison's strong writing and communication skills, paired with her boldness and intelligent leading, would make her an excellent candidate for any position.
Credentials
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Product Marketing Foundations
LinkedInMay, 2022- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleMar, 2021- Nov, 2024 -
Inbound Marketing Certification
HubSpotAug, 2020- Nov, 2024
Experience
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Unacast
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United States
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IT System Data Services
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1 - 100 Employee
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Product Marketing Manager
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May 2022 - Present
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Epsilon
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Advertising Services
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700 & Above Employee
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Product Marketing
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Sep 2020 - Apr 2022
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The Ohio State University College of Engineering
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United States
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Higher Education
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200 - 300 Employee
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Marketing, SIMCenter
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Dec 2018 - Aug 2020
Positioned SIMCenter as an industry leader in computer-aided engineering research across four industries: mobility, consumer products, defense, and energy through pitch decks / one-pagers / articles / reports / video production
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Marketing, SIMCenter
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Dec 2018 - Apr 2019
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The Ohio State University School of Communication
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United States
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Research Services
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1 - 100 Employee
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UX Research
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Jan 2020 - May 2020
Conducted usability testing for the Fluid Earth Viewer (FEVer), a National Science Foundation-sponsored interactive web application that allows users to visualize current and past conditions of Earth’s atmosphere and oceans. Conducted usability testing for the Fluid Earth Viewer (FEVer), a National Science Foundation-sponsored interactive web application that allows users to visualize current and past conditions of Earth’s atmosphere and oceans.
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Benefactor Group
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United States
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Fundraising
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1 - 100 Employee
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Nonprofit Consulting
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Aug 2019 - Dec 2019
Annual Giving / Board Governance & Development / Campaign Management / Case Studies / Development Assessments / Major Gift Programs / Membership Development / Staff Recruitment & Training / Start-up Campaigns / Strategic Planning / Capital Campaign Planning & Implementations / Prospect Donor Research Annual Giving / Board Governance & Development / Campaign Management / Case Studies / Development Assessments / Major Gift Programs / Membership Development / Staff Recruitment & Training / Start-up Campaigns / Strategic Planning / Capital Campaign Planning & Implementations / Prospect Donor Research
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Marketing Innovation, Knorr
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May 2019 - Aug 2019
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OSU The PRactice
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Supervisor
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May 2018 - May 2019
Clients: EcoCAR Motorsport Team and law firm, Zelkowitz, Barry & Cullers, Ltd.
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Account Associate
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Sep 2017 - May 2018
Clients: EcoCAR Motorsport Team and ohiomeansjobs.ohio.gov
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EcoCAR EV Challenge
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United States
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Higher Education
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1 - 100 Employee
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Communications
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Sep 2017 - May 2019
Served as communications manager for the Ohio State EcoCAR team Served as communications manager for the Ohio State EcoCAR team
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Ohio State University Public Relations Student Society of America
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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President
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Mar 2018 - Mar 2019
What I'm proud of:In alignment with PRSA Code of Ethics, I- Was elected as president by 141 chapter members and board of 9- Established annual chapter objectives, strategic roadmap, + timeline- Increased chapter membership by 12% (incl. attrition) by owning & executing member acquisition strategy- Implemented *new* process for payment of membership dues- Product managed onboarding + implementation of career portal, Asana, and MailChimp- Built out the PRD and best practices for chapter's new *members-only* career portal - Moderated weekly chapter meetings, promoting *exclusive* career, education, and networking opportunities- Led weekly board meetings, empowering members with clear delegation and support via next steps- Successfully launched and supported PeeR Program + 5 *new* member-led subcommittees - Held accountability for chapter P&L and approval by PRSA nationalHow I did it (with MAJOR support from my executive board members):- Built out a weekly programming schedule of high-caliber speakers alongside VP of Programming- Supported PR lead with content calendar development + weekly programming- Supported treasurer in maintaining chapter P&L- Planned, managed, and volunteered for each chapter fundraiser in collaboration with treasurer- Directed all chapter operations including relationship management with The PRactice, Ohio State's student-run PR & Marketing firm- Pitched value of PRSSA to each COMM 1011 course, career expo, and involvement fair alongside membership relations directorOther:Served as local and national representative for university chapter- Represented chapter at Leadership Assembly (AZ) + PRSSA International Conference (TX)- Served as liaison to Central Ohio PRSA, representing the OSU chapter at district conferences - Served as official liaison to PRSSA National Committee
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Friends of the Lower Olentangy Watershed
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing
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Aug 2018 - Dec 2018
What I'm proud of: - Won 1st place out of all ENG 3304 course sections, earning the Kitty O. Locker AwardHow I did it:- Created the most impactful marketing proposal to support Friends of the Lower Olentangy Watershed, a local non-profit What I'm proud of: - Won 1st place out of all ENG 3304 course sections, earning the Kitty O. Locker AwardHow I did it:- Created the most impactful marketing proposal to support Friends of the Lower Olentangy Watershed, a local non-profit
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DOmedia
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United States
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Advertising Services
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1 - 100 Employee
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Product Marketing, billboardsin.com
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Jan 2018 - Aug 2018
What I'm proud of: - Achieved a 10% increase in quarterly revenue- Drove 4,500+ weekly visitors to billboardsin.com- Created 1,611 SEO market and billboard pagesHow I did it:- Built and launched automated communications templates- Owned re-engagement loyalty campaign- Conducted user research, diagnosing pain points through Hotjar, a heat-mapping tool- Increased qualified leads, optimizing user journey for key research learnings What I'm proud of: - Achieved a 10% increase in quarterly revenue- Drove 4,500+ weekly visitors to billboardsin.com- Created 1,611 SEO market and billboard pagesHow I did it:- Built and launched automated communications templates- Owned re-engagement loyalty campaign- Conducted user research, diagnosing pain points through Hotjar, a heat-mapping tool- Increased qualified leads, optimizing user journey for key research learnings
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Elm & Iron
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United States
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Retail
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1 - 100 Employee
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Sales Associate
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Aug 2017 - Jan 2018
What I'm proud of:- Sold $118,116+ in merchandise over weekend shifts How I did it:- greeted each customer, promptly seeking to understand how I could best support them - increased customer loyalty by following through on time-bound commitments made to customers- regularly caught up with repeat customers, following up on their previous purchases to understand how best to meet their needs What I'm proud of:- Sold $118,116+ in merchandise over weekend shifts How I did it:- greeted each customer, promptly seeking to understand how I could best support them - increased customer loyalty by following through on time-bound commitments made to customers- regularly caught up with repeat customers, following up on their previous purchases to understand how best to meet their needs
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BUCKEYE CLINIC IN SOUTH SUDAN
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United States
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Active Board Member, Steering Committee
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Dec 2015 - Sep 2017
2017 - Present: Board Member, Inactive
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President
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May 2015 - May 2016
What I'm proud of:Improved maternal and child healthcare in Piol, South Sudan by- Funding completion of permanent staff housing construction - Delivering ~44K pounds of essential food items and 110 fruit & shade trees - Financially supporting clinic's hiring of an on-site nurse, midwife, and laboratory technician How I did it:- Led fundraising, community awareness, and admin management initiatives for Upper Arlington High School’s Strides 4 South Sudan Club, focused on supporting Buckeye Clinic’s vision to support the development of the clinic compound and village
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Member
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Sep 2012 - May 2015
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City of Upper Arlington
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United States
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Government Administration
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100 - 200 Employee
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Assistant Coach
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Jun 2014 - May 2017
- Subbed in as a volunteer rower & coxswain as needed- Coached middle school and adult learn-to-row summer programs- Led Freshman Novice squad to SRAA National Regatta during the 2016/2017 season - Subbed in as a volunteer rower & coxswain as needed- Coached middle school and adult learn-to-row summer programs- Led Freshman Novice squad to SRAA National Regatta during the 2016/2017 season
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Columbus Medical Association
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Board Member
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Sep 2013 - May 2016
What I'm proud of: - Granted $20,000 to 12+ nonprofit organizations serving children and young adults in Central Ohio How I did it:- Applied knowledge of healthcare philanthropy and critical-thinking strategies- Participated in all stages of grant and decision-making for each nonprofit applicant- Identified key factors that indicate program's ability to successfully scale impact of funding Stack-Ranked Investment Priorities (2021): 1. Depression and Suicide 2. Nutrition and Eating Disorders 3. Bullying and Violence in Community/Home 4. Addiction and Substance Abuse 5. Sexual Health and Pregnancy 6. The Negative Effects of Media & Technology 7. Prevention of Diseases and ConditionsImpact:Since its founding in 2001, YAC granted $263,000+ to 501(c)(3) organizations in Central Ohio.
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Panera Bread
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United States
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Restaurants
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700 & Above Employee
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Line Cook
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Aug 2015 - Dec 2015
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Education
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The Ohio State University
Bachelor's degree, B.A in Strategic Communication; minor in Professional Writing -
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Upper Arlington High School
High School Diploma, Cum Laude
Community
