Experience

t3rn

• Portugal
• Blockchain Services
• 1 - 100 Employee

• Head of Marketing

  • Mar 2023 - 10 months

  Leading a team of 6 responsible for marketing, business development and design.



BTC Direct

• Netherlands
• Financial Services
• 1 - 100 Employee

• Head of Private Trading

  • 2021 - 2022

  Netherlands ▪ Grew OTC trades by more than $100 million ▪ Implemented efficient business (software) processes for a more scalable and profitable Private Trading department ▪ Collaborated with the Product Team in the product definition and build of the new Private Trading platform ▪ Developed and hosted a periodic industry update to (ultra)-high-net-worth clients ▪ Appeared in several media opportunities as Bitcoin advocate In this role I was challenged with setting up a scalable Private… Show more ▪ Grew OTC trades by more than $100 million ▪ Implemented efficient business (software) processes for a more scalable and profitable Private Trading department ▪ Collaborated with the Product Team in the product definition and build of the new Private Trading platform ▪ Developed and hosted a periodic industry update to (ultra)-high-net-worth clients ▪ Appeared in several media opportunities as Bitcoin advocate In this role I was challenged with setting up a scalable Private Trading department and defining the new BTC Direct Private Trading platform. As a team, we targeted wealthy individuals, family offices, businesses and institutional clients. BTC Direct, founded in 2013, is one of the oldest and most experienced cryptocurrency brokers in Europe. Show less



Chainlink Labs

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Head of Ecosystem

  • 2020 - 2021

  New York, United States ▪ Sourced, developed, and scaled high-impact partnerships via strategic alliances and co-marketing initiatives ▪ Developed close relationships with ecosystem companies and served as their advocate within Chainlink Labs ▪ Accomplished the OKR of announcing at least 3 new ecosystem partnerships every single day In this role I was responsible for co-marketing initiatives across Chainlink Network’s ecosystem to nurture existing relationships and to grow the extensive list of… Show more ▪ Sourced, developed, and scaled high-impact partnerships via strategic alliances and co-marketing initiatives ▪ Developed close relationships with ecosystem companies and served as their advocate within Chainlink Labs ▪ Accomplished the OKR of announcing at least 3 new ecosystem partnerships every single day In this role I was responsible for co-marketing initiatives across Chainlink Network’s ecosystem to nurture existing relationships and to grow the extensive list of partnerships. Chainlink Labs is the leading provider of secure and reliable open-source blockchain oracle solutions, enhancing smart contracts by connecting them to a wide range of off-chain data sources and computations. Show less



Lisk

• Switzerland
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • 2017 - 2020

  Berlin, Germany ▪ Led a team of 12 people responsible for marketing, design and business development ▪ Collaborated with 3 marketing & design agencies (Netguru, Dept, Taikonauten) and PR agency Wachsman ▪ Increased market capitalization by 4,000% ▪ Generated over $1 million worth of organic traffic with a blockchain content strategy ▪ Built an online community of more than 200,000 followers and 12,000 newsletter subscribers ▪ Organized and presented a product launch event livestreamed to over… Show more ▪ Led a team of 12 people responsible for marketing, design and business development ▪ Collaborated with 3 marketing & design agencies (Netguru, Dept, Taikonauten) and PR agency Wachsman ▪ Increased market capitalization by 4,000% ▪ Generated over $1 million worth of organic traffic with a blockchain content strategy ▪ Built an online community of more than 200,000 followers and 12,000 newsletter subscribers ▪ Organized and presented a product launch event livestreamed to over 50,000 people across 26 countries ▪ Hosted more than 100 events across four continents ▪ Led an entire brand overhaul with strong focus on branding and UX/UI design ▪ Developed a new organizational structure and token option plan when scaling from 5 to 60 people in less than two years ▪ Represented Bitcoin on live TV (30+ million people reach) and spoke at five conferences After raising 14,000 BTC in 2016, Lisk set out a goal to empower developers with an SDK to build their own decentralized applications. As the first non-developer on the team I was given the responsibility to establish a marketing department from scratch. As a business generalist, I recruited a diverse team and set out the strategy with a hands-on mentality. As the company scaled, I actively supported the operations teams to combat the growing pains. These tasks included recruiting, onboarding/off-boarding and the development of a new organizational structure and token option plan. Show less



Expand Online/DEPT®

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Consultant

  • Mar 2015 - Aug 2016

  Rotterdam ▪ Managed the online marketing strategy and execution of up to 10 clients simultaneously ▪ Achieved triple digit increase in ROI by growing conversions/sales ▪ Lowered CPA by double digits by reaching prospects more efficiently, targeting new markets and creating synergy between online and offline marketing After successfully finishing a traineeship of 6 months, I was selected to become part of the Digital Media team as online marketing consultant. In the role, I managed a diverse… Show more ▪ Managed the online marketing strategy and execution of up to 10 clients simultaneously ▪ Achieved triple digit increase in ROI by growing conversions/sales ▪ Lowered CPA by double digits by reaching prospects more efficiently, targeting new markets and creating synergy between online and offline marketing After successfully finishing a traineeship of 6 months, I was selected to become part of the Digital Media team as online marketing consultant. In the role, I managed a diverse portfolio of clients and was responsible for the increase in their online ROI by growing conversions/sales and reaching prospects more efficiently, targeting new markets, lowering costs and creating synergy between online and offline marketing. Managing those clients simultaneously and independent required me to increase my project management skills, analytical skills, teamwork, communication and reporting skills and the ability to manage stress and to work under (time) pressure. Later, my work shifted towards business development by advising the management board on strategic issues. This included competitor analysis (abroad) and new product development.

• Traineeship Online Marketing

  • Sep 2014 - Feb 2015

  Rotterdam ▪ Passed a strong selection to become a trainee at the leading online marketing agency of The Netherlands (Deloitte 2016 Technology Fast 500) ▪ Trained by experienced consultants at Expand Online and Google Amsterdam, I gained extensive knowledge of SEA, SEO, web analytics, social media advertising and customer behavior



Erasmus University Rotterdam

• Netherlands
• Higher Education
• 700 & Above Employee

• Digital Marketing Manager

  • Jan 2013 - Dec 2014

  Rotterdam ▪ Ideated, developed and implemented online communication and marketing strategies for prospective students of the Erasmus University Rotterdam



Bridge International

• Business Development Intern

  • Sep 2013 - Nov 2013

  Iraq ▪ Supported an international project-development start-up with assessing the Iraqi industry and government support. ▪ Took part in business negotiations and met several high politicians in Iraq



Rotterdam School of Management, Erasmus University

• Higher Education
• 700 & Above Employee

• Representative of Rotterdam School of Management

  • Sep 2012 - Aug 2013

  Rotterdam ▪ Represented RSM by informing upcoming students, giving presentations at educational fairs, partner universities and other informational activities throughout the whole country



BizWorld.org

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Ambassador of BizWorld Netherlands

  • Jan 2012 - Aug 2013

  Rotterdam The BizWorld Foundation is a non-profit organization with economic projects for elementary schools. The mission is to challenge and engage children across the cultural and economic spectrum through experiential learning programs that teach the basics of business. ▪ Engaged companies and entrepreneurs to support the BizWorld Foundation through my story and experience ▪ Supporting companies include ING and Deutsche Bank as well as Queen Máxima of The Netherlands