Taylor Frederickson

President at Triathlon Battery Solutions, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Frisco, US
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency

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Experience

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • President
      • Jun 2015 - Present

      www.triathlon-batteries.com www.triathlon-batteries.com

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Director of Sales, Western Region
      • 2007 - 2015

      Summary: At Division level, lead and motivate direct sales and service teams and independent manufacturer agents to achieve targeted revenue, profitability and market share in the Western Region of the United States including Mexico and Central America. Leadership: Analyze and adjust the alignment of sales territories; develop sales forecasts and manage department budgets; work closely with senior management to establish sales plans, marketing programs and strategic objectives.… Show more Summary: At Division level, lead and motivate direct sales and service teams and independent manufacturer agents to achieve targeted revenue, profitability and market share in the Western Region of the United States including Mexico and Central America. Leadership: Analyze and adjust the alignment of sales territories; develop sales forecasts and manage department budgets; work closely with senior management to establish sales plans, marketing programs and strategic objectives. Collaborate with internal resources to develop products, programs, and promotions that maximize consumer satisfaction. Plan and direct the execution of strategic sales initiatives for each account. Maximize opportunities of each account through effective inventory control and internal reporting. Develop strong personal and corporate relationships with key decision makers at major customers and lift truck dealerships. Consistently maintain credibility within the industry and demonstrate solid technical and product knowledge, competitive strategies and consumer trends. Show less Summary: At Division level, lead and motivate direct sales and service teams and independent manufacturer agents to achieve targeted revenue, profitability and market share in the Western Region of the United States including Mexico and Central America. Leadership: Analyze and adjust the alignment of sales territories; develop sales forecasts and manage department budgets; work closely with senior management to establish sales plans, marketing programs and strategic objectives.… Show more Summary: At Division level, lead and motivate direct sales and service teams and independent manufacturer agents to achieve targeted revenue, profitability and market share in the Western Region of the United States including Mexico and Central America. Leadership: Analyze and adjust the alignment of sales territories; develop sales forecasts and manage department budgets; work closely with senior management to establish sales plans, marketing programs and strategic objectives. Collaborate with internal resources to develop products, programs, and promotions that maximize consumer satisfaction. Plan and direct the execution of strategic sales initiatives for each account. Maximize opportunities of each account through effective inventory control and internal reporting. Develop strong personal and corporate relationships with key decision makers at major customers and lift truck dealerships. Consistently maintain credibility within the industry and demonstrate solid technical and product knowledge, competitive strategies and consumer trends. Show less

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • OEM Account Manager
      • 2003 - 2006

      Summary: At key Corporate Account level, primary for OEM new unit/aftermarket sales and service, marketing, accounting, product development and engineering and national accounts interface. Functioned as a senior conflict resolution decision maker over assigned OEM accounts in North America. Leadership: Serviced GNB’s largest OEM account, NACCO Materials Handling Group, Inc., manufacturer and marketer of Hyster(r) and Yale(r) forklift trucks. Recognized and reduced inefficiencies. Headed… Show more Summary: At key Corporate Account level, primary for OEM new unit/aftermarket sales and service, marketing, accounting, product development and engineering and national accounts interface. Functioned as a senior conflict resolution decision maker over assigned OEM accounts in North America. Leadership: Serviced GNB’s largest OEM account, NACCO Materials Handling Group, Inc., manufacturer and marketer of Hyster(r) and Yale(r) forklift trucks. Recognized and reduced inefficiencies. Headed initiatives which obtained increased commitments from European lift truck manufacturers operating in Canada and the U.S. Functioned as senior competitive analyst; closely monitored market trends and aggressively countered threats and incursions. Show less Summary: At key Corporate Account level, primary for OEM new unit/aftermarket sales and service, marketing, accounting, product development and engineering and national accounts interface. Functioned as a senior conflict resolution decision maker over assigned OEM accounts in North America. Leadership: Serviced GNB’s largest OEM account, NACCO Materials Handling Group, Inc., manufacturer and marketer of Hyster(r) and Yale(r) forklift trucks. Recognized and reduced inefficiencies. Headed… Show more Summary: At key Corporate Account level, primary for OEM new unit/aftermarket sales and service, marketing, accounting, product development and engineering and national accounts interface. Functioned as a senior conflict resolution decision maker over assigned OEM accounts in North America. Leadership: Serviced GNB’s largest OEM account, NACCO Materials Handling Group, Inc., manufacturer and marketer of Hyster(r) and Yale(r) forklift trucks. Recognized and reduced inefficiencies. Headed initiatives which obtained increased commitments from European lift truck manufacturers operating in Canada and the U.S. Functioned as senior competitive analyst; closely monitored market trends and aggressively countered threats and incursions. Show less

    • Branch Manager
      • 2001 - 2003

      Summary: At Branch Operations level, consolidation catalyst, integrator, change manager and P&L leader. Dallas Branch handled unit sales and service operations for the entire state of Texas (excluding Houston and El Paso) and Northern Louisiana. Reduced sales and service staff from 12 to 7 without compromising client service standards while increasing revenues and profits. Leadership: Executed post-merger integration; concentrated on return on assets; preserved the best of combined… Show more Summary: At Branch Operations level, consolidation catalyst, integrator, change manager and P&L leader. Dallas Branch handled unit sales and service operations for the entire state of Texas (excluding Houston and El Paso) and Northern Louisiana. Reduced sales and service staff from 12 to 7 without compromising client service standards while increasing revenues and profits. Leadership: Executed post-merger integration; concentrated on return on assets; preserved the best of combined Exide/GNB brands, diversity, personnel and operations; established a cost conscious, profit focused, productive and market-competitive Branch culture. Directed closure and consolidation of a non-productive satellite Branch operation.

    • European Business Development Manager
      • 1999 - 2001

      -Lived and worked in Brussels Belgium -Speak, read and write fluent German

    • Product Manager
      • 1997 - 1998

      Summary: At central Corporate level, participated in revitalization of sales and marketing of a marginally performing division as a member of the national product planning team; key contributor in transformation of manufacturing-oriented enterprise to a customer focused and driven business. Leadership: Led initiative and business intelligence team efforts in ascertaining stored energy requirements and in tracking buying habits of significant North American companies. Enhanced lead… Show more Summary: At central Corporate level, participated in revitalization of sales and marketing of a marginally performing division as a member of the national product planning team; key contributor in transformation of manufacturing-oriented enterprise to a customer focused and driven business. Leadership: Led initiative and business intelligence team efforts in ascertaining stored energy requirements and in tracking buying habits of significant North American companies. Enhanced lead generation and directed development of prospect and customer databases with comprehensive profiles, including key decision maker histories, assessment criterion, sales qualification and buying cycle tracking. Creative director for major communication initiatives including trade magazine ads and corporate public relations including creating compelling industry-specific slogans, multi-dimension direct mail pieces, product brochures, technical bulletins, installation and operating manuals and print and electronic sales tools. Technical controls involved driving product modifications and enhancements. Show less Summary: At central Corporate level, participated in revitalization of sales and marketing of a marginally performing division as a member of the national product planning team; key contributor in transformation of manufacturing-oriented enterprise to a customer focused and driven business. Leadership: Led initiative and business intelligence team efforts in ascertaining stored energy requirements and in tracking buying habits of significant North American companies. Enhanced lead… Show more Summary: At central Corporate level, participated in revitalization of sales and marketing of a marginally performing division as a member of the national product planning team; key contributor in transformation of manufacturing-oriented enterprise to a customer focused and driven business. Leadership: Led initiative and business intelligence team efforts in ascertaining stored energy requirements and in tracking buying habits of significant North American companies. Enhanced lead generation and directed development of prospect and customer databases with comprehensive profiles, including key decision maker histories, assessment criterion, sales qualification and buying cycle tracking. Creative director for major communication initiatives including trade magazine ads and corporate public relations including creating compelling industry-specific slogans, multi-dimension direct mail pieces, product brochures, technical bulletins, installation and operating manuals and print and electronic sales tools. Technical controls involved driving product modifications and enhancements. Show less

Education

  • Vanderbilt University
    MBA, Corporate and Operations Management
    1995 - 1997
  • Brigham Young University
    BA, Economics, English Minor, German Language
    1984 - 1991

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