Experience

Learning Technologies Group plc

• United Kingdom
• E-Learning Providers
• 100 - 200 Employee

• Marketing Programs Specialist

  • Jan 2008 - Present

  Responsible for managing and reporting metrics for complex lead generation activities and program execution, including email campaigns (Marketo), as well as educational and vendor sponsored webinars, banner advertising, newsletter sponsorships and additional third-party lead generation activities (Pay Per Lead and email blasts). Manage an average of over 50 yearly webinars, 10+ emails per week and a Content Management System (CMS) with 100+ pieces of marketing collateral. Work to integrate Salesforce and Marketo to ensure smooth campaign integration and accurate reporting. Show less



Aquire

• Irving, TX

• Partner Liaison, a Division of Peoplefluent

  • Aug 2000 - Jan 2008

  Managed strategic and daily relationships with more than 50 domestic and international partners and resellers in 11 countries. Managed strategic and daily relationships with more than 50 domestic and international partners and resellers in 11 countries.



inoquest, inc.

• Director of Business Development

  • Mar 2000 - Aug 2000

  Developed sales plans and strategic based target market, competitive positioning and industry trends; manage sales resources and personnel to obtain maximum benefit through organizational structure, training and leadership; recommend service enhancements and interact with appropriate teams to determine feasibility and implementation strategies; create, obtain approval for managing sales budget; establish customer satisfaction goals, training and associated materials; hiring, training, managing and evaluation of sales staff; establish and monitor lead generation and tracking program, as well as other sales reporting; maintain volume and pricing goals. Show less



INFOMART

• • 1997 - 2000

  Implemented and developed strategic plans and goals for department, managed projects that pertained to the development and promotion of new services and amenities, sponsored and collaborative events for account base; facilitated and managed customer interaction with Customer Relationship Managers (CRM’s) – orientation tours, sales calls and overviews; hiring, training, managing and evaluating staff; managed sales budget and reporting; managed vendor relationships.

• • 1995 - 1997

  Customer relations liaison; responsible for customer retention for over 100 accounts; conducted monthly marketing workshops for new customers; promoted and developed marketing services and amenities, responsible for communications to customers; coordinated logistics of new customer move-ins; organized customer networking functions; researched leasing prospects; managed customer database; scheduled customer overviews for marketing and executive teams; maintained customer information on Web site.