Experience

Companhia Espirituosa

• Portugal
• Wine & Spirits
• 1 - 100 Employee

• Senior Brand Marketing Manager

  • Apr 2023 - Present



Grupo Arié

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager | La Prairie

  • Jul 2022 - Apr 2023

  -Reporte direto à La Prairie Internacional (Baiersdorf Group); -Elaboração de plano de marketing local com alinhamento internacional; -Análise e controlo de vendas (sell in e sell out); -Gestão de Marca, Produto, Preço e material promocional; -Gestão e controlo do P&L e A&P; -Implementação de Visual Merchandising e dinamização de ações em loja; -Gestão do programa de CRM; -Definição/implementação de Planos de Comunicação e Marketing Digital; -Coordenação da equipa de Formação e Relações Públicas Show less



Shiseido

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager

  • Jul 2015 - Jun 2022

  - Management and control of brand P&L; - Analysis and control sell-in per line; - Forecast of launches and PLV material - PLV material management - CRM program; - Management and implementation of Media Plans (offline and online). - Management and control of brand P&L; - Analysis and control sell-in per line; - Forecast of launches and PLV material - PLV material management - CRM program; - Management and implementation of Media Plans (offline and online).



Briel

• Portugal
• Household Appliance Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2014 - Jul 2015

  - Brand management - Development and implementation of marketing and communication strategies; - Market Prospecting - Brand management - Development and implementation of marketing and communication strategies; - Market Prospecting



PLM Global

• Portugal
• Advertising Services
• 100 - 200 Employee

• Marketing & Communication

  • Apr 2013 - Nov 2014

  Visual Merchandising agency - Brand management - Development of marketing and communication strategies - Support planning and Digital Marketing Strategies - Event organization / brand activations, International Trade - Project management. Visual Merchandising agency - Brand management - Development of marketing and communication strategies - Support planning and Digital Marketing Strategies - Event organization / brand activations, International Trade - Project management.



Vista Alegre Atlantis

• Portugal
• Glass, Ceramics and Concrete Manufacturing
• 200 - 300 Employee

• Trainee Marketing

  • Apr 2012 - Jun 2012

  Preparation of a market study on the brand image of Vista Alegre Atlantis Preparation of a market study on the brand image of Vista Alegre Atlantis



atUAliza-te 2012

• Universidade de Aveiro

• Organizing Conferences Marketing

  • Oct 2011 - Mar 2012

  Conferences Marketing, atUAliza-te 2012, took place at the University of Aveiro during the 14th and 15th March We also addressed issues related to various areas of marketing (tourism marketing, digital marketing, communication, design, guerilla marketing, sports marketing, event marketing, etc.) Conferences Marketing, atUAliza-te 2012, took place at the University of Aveiro during the 14th and 15th March We also addressed issues related to various areas of marketing (tourism marketing, digital marketing, communication, design, guerilla marketing, sports marketing, event marketing, etc.)