Experience

Vestis Corporation

• United States
• Facilities Services
• 1 - 100 Employee

• Senior Digital Designer

  • Oct 2023 - Present



Aramark Uniform Services

• United States
• Facilities Services
• 700 & Above Employee

• Senior Digital Designer

  • Feb 2023 - Oct 2023

• Graphic Web Designer

  • Jan 2020 - Feb 2023

  Aramark Uniform Services (Philadelphia, PA) provides custom uniforms and garments to over 4 million customer accounts.• Documenting features requirements and composing enhancement proposals to allow the consolidation of high-yielding user interface functionality into upcoming B2B CMS transition to SAP Commerce Cloud.• Scoping and implementing new value-added uniform preview experience using Adobe Experience Manager, Dynamic Media Classic (Scene7) for new direct sales ecommerce web site in development.• Creating customer-branded assets to deliver unique customer engagement with Aramark brand and uniform products. Show less



AmeriPride Services

• United States
• Textile Manufacturing
• 500 - 600 Employee

• Graphic Web Designer

  • Nov 2015 - Jan 2020

  AmeriPride Services, now an Aramark company, (Minnetonka, MN) was a uniform rental and linen supply company that served more than 200,000 customers on a weekly basis in the US and CA. • Assisted with the creation and management of 100+ customer-branded custom eStores that yielded over $10M in fiscal year 2019. • Enhanced, prepared and processed all product images for the Company’s AmeriPride, Canadian Linen and Québec Linge e-commerce sites. • Collaborated with Supply Chain and Product Information Management (PIM) teams to improve product activation, back-order management and discontinued product workflows to ensure greater efficacy and accuracy in the management of over 2,000+ products. • Troubleshooted and resolved issues and errors with user interface to ensure an optimal B2B customer experience across all general and customer-branded eStores. • Worked cross-functionally with the AmeriPride marketing team to create promotional content for all e-commerce sites and multiple email campaigns. Show less



Alisco Records

• Greater Minneapolis-St. Paul Area

• Marketing Specialist

  • Mar 2011 - Dec 2017

  Featuring Minneapolis-based singer/songwriter Alison Scott, Alisco Records sold more than 14,000 albums nationwide. • Designed and delivered emails that provided higher click-through rates, which translated to larger audiences at shows and increased booking and album revenue. • Created new website to improve usability by improving navigation and content design, increasing on-site interactivity through adding multimedia and successfully attracted more visitors with higher on-site traffic via email, Facebook and Twitter. Show less



ID Wholesaler

• United States
• Retail
• 1 - 100 Employee

• Marketing Specialist

  • Aug 2008 - Jan 2010

  ID Wholesaler (Saint Louis Park, MN) is a retailer of printing equipment and accessories for the production and of use photo identification cards with 82,000 customers worldwide. • Designed and deployed emails for product specific and industry segmented customers to make emails more relevant and targeted. This resulted in higher conversion rates, increased repeat purchases and greater new customer acquisitions. • Strengthened SEO through increased link-building and higher search engine rankings by adding and moderating customer reviews and improving on-site content, including product images and descriptions. • Pioneered ID Wholesaler’s B2B blog to grow the brand’s social media presence, build brand awareness and earn consumer loyalty by offering product and industry specific articles that were relevant and valuable for its customers. • Managed product and price listings on comparison shopping engines to ensure optimal brand positioning. This generated more profit from offsite conversions. • Developed and maintained comprehensive product price database to assess pricing strategies by measuring and ensuring unit profitability for each product sold. This led to the optimal price positioning and greater profitability. Show less



Unitron Global

• Canada
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Marketing Intern

  • 2007 - 2007

  Unitron (Plymouth, MN) distributes hearing aid products to customers in over 60 countries. • Analyzed the ROI on the distribution of marketing materials by comparing the quantities of printed brochures and product materials shipped to hearing aid dispensers with the sales generated by them. This analysis led to a more strategic distribution of materials that resulted in a reduction of marketing costs. • Created marketing collateral, including posters, brochures and emails, for new product launch, Moxi hearing aid. Show less



Russell Herder

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager Intern

  • Nov 2003 - May 2004

  Minneapolis-based Russell Herder provides marketing and PR services nationwide. • Helped the firm grow by researching new client prospects to add to firm's portfolio. • Assessed the marketing strategies of clients' competitors to enhance clients' branding and positioning, which led to greater client satisfaction. Minneapolis-based Russell Herder provides marketing and PR services nationwide. • Helped the firm grow by researching new client prospects to add to firm's portfolio. • Assessed the marketing strategies of clients' competitors to enhance clients' branding and positioning, which led to greater client satisfaction.



Carlson Rezidor Hotel Group

• Belgium
• Hospitality
• 500 - 600 Employee

• Marketing Assistant

  • Jun 2002 - Aug 2002

  Carlson Rezidor Hotel Group (Minnetonka, MN) is one of the world's largest hotel companies with more than 1,340 hotels in over 100 countries, generating $7.5B in revenue. • Represented Radisson Hotels in co-promotion with Miramax Spy Kids II film and Isuzu by representing Radisson Hotels at movie premieres. • Assisted with the development of Radisson Hotels’ “go…” campaign by participating in advertisement photo shoots and offering creative input to graphic designers and photographers. Show less



Carlson Rezidor Hotel Group

• Belgium
• Hospitality
• 500 - 600 Employee

• Web Customer Service Assistant

  • Jun 2001 - Aug 2001

  • Collaborated with e-commerce and operations teams to evaluate email inquiries and assess customer service processes in order to respond to customers faster and more effectively. The result of this assessment led to better customer service protocols and greater guest satisfaction. • Conducted competitive intelligence study by comparing hotel brand web sites to determine site’s positioning in the market place. This led to site enhancements and consequently better on-site usability and improved SEO. Show less