Experience

Taj Al Mulook General Trading LLC ( Tajchem )

• United Arab Emirates
• Chemical Manufacturing
• 1 - 100 Employee

• Technical Sales Manager (Lubricants Division)

  • Sep 2020 - Present

  Providing technical support for the Taj Al Mulook Lubricant department, I guide sales and implement marketing strategies for lubricant products in the MEA region, introducing new products and penetrating new markets. I also plan market initiatives and source new suppliers based on market needs. Selected Contributions: • Maximised value, developing and implementing sales and market penetration for new additives brand. Providing technical support for the Taj Al Mulook Lubricant department, I guide sales and implement marketing strategies for lubricant products in the MEA region, introducing new products and penetrating new markets. I also plan market initiatives and source new suppliers based on market needs. Selected Contributions: • Maximised value, developing and implementing sales and market penetration for new additives brand.



teGmea Engineering

• Sudan
• Education Administration Programs

• Lead Instructor

  • Sep 2021 - Present



International Council for Machinery Lubrication (ICML)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• ICML Technical Commitee Contributor

  • Apr 2021 - Present



Oil Energy Co Ltd

• Sudan
• Oil and Gas
• 1 - 100 Employee

• Manager, Lubricants industrial Sales - Sudan

  • Jan 2019 - Aug 2020

  I played a key role in developing lubricants sales policies, pricing, strategies, and plans, achieving sales targets and executing technical service programs for industrial customers. I drove the expansion of lubricant exports, managing the commercial and technical aspects of local and international tenders. Selected Contributions: • Raised sales volume in industrial sector from 25% to 110% in one year, penetrating markets and winning tenders with key customers. • Conducted critical technical sessions and workshops, including four major technical seminars, promoting presence among targeted clients to yield considerable volume, growing volume by 66% by August 2020. • Recruited and developed Industrial sales engineers, developing and implementing comprehensive technical training programmes. Show less



Lake Lubes Ltd

• Oil and Gas
• 1 - 100 Employee

• Lubricants Business Head - Tanzania

  • Dec 2016 - Dec 2018

  I set up the business from scratch, conducting a feasibility study and market research and developing a business plan, brand guidelines, and product range. I built the business team and set up HR and financial systems, and I led the vendor selection process, negotiating mutually beneficial contracts and penetrating international markets. Selected Contributions: • Led first year sales, achieving gross profit of 157% and 80% volume versus business plan. • Managed plant installation, setting operation guidelines and commissioning production within 13 months from offer negotiation. • Successfully expanded business to penetrate market in Ethiopia and Kenya. Show less



PETRONAS

• Malaysia
• Oil and Gas
• 700 & Above Employee

• • May 2015 - Nov 2016

  Former Mobil Oil Sudan Ltd., acquired by Petronas International in 2003 to market petroleum products; fuel, and lubricants products.I led the introduction of new products, managing successful marketing campaigns and product development for two brands (Petronas and Lama). I conducted market research to identify and develop sales opportunities based on market needs, and I provided technical support, preparing product specification data sheets and marketing collateral.Selected Contributions:• Conducted promotion for Lama Lubricants, resulting in 15% direct increase in sales.• Spearheaded standardisation of raw material specifications ( plastic - closure - metal sheets - cartons).• Expanded Lama Lubricants product range from four products to 37 products, re-formulating existing products with cost-effective and high quality formulation. Show less

• • Jan 2014 - Apr 2015

  I executed planned sales volume and provided technical support, prospecting and acquiring new customers and penetrating new business sectors (sugar, power).Selected Contributions:• Raised sales volume, achieving sold volume of 208% vs plan and 409% vs preceding year, increasing unit margin to 136% to plan.• Launched new products, including special grease for sugar mills bearing and special grease for cement kiln pinion.

• • Jun 2013 - Jan 2014

  Major accounts lubricants sales and technical support



Sudanese Thermal Power Generating Company Ltd

• Sudan
• Oil and Gas
• 200 - 300 Employee

• • Apr 2011 - Jun 2013

  Responsible for supplying all company's power stations with fuel and lubricantsBudget and forecasts as well.. Reporting and monitoring trends to be analyzed

• • Nov 2009 - Apr 2011

  Operation and maintenance engineer in faw diesel power generation station, responsible for daily operation tasks plus routine , scheduled and corrective maintenance Planning and execution



CTC Group

• Sudan
• International Trade and Development
• 200 - 300 Employee

• Maintenance Engineer

  • Jun 2009 - Oct 2009

  CTC engineering is NEW HOLLAND heavy equipments dealer in sudan... Main duties were customer support regarding maintenance, spare parts and training staff CTC engineering is NEW HOLLAND heavy equipments dealer in sudan... Main duties were customer support regarding maintenance, spare parts and training staff



Sudanese sugar company

• Sinnar sugar factory

• Maintenance Engineer

  • May 2009 - Jun 2009



Dal Group - SUTRAC

• Khartoum, sudan

• Service Engineer

  • Feb 2007 - Jan 2009

  Fullfill maintenance and troubleshooting for caterpillar equipments and gensets and provide customer support regarding parts and quotations. In the company -sutrac- I took a two years extensive coursework program with practical on job training which called apprenticeship program. Fullfill maintenance and troubleshooting for caterpillar equipments and gensets and provide customer support regarding parts and quotations. In the company -sutrac- I took a two years extensive coursework program with practical on job training which called apprenticeship program.