Community and Partnership Analyst SR

• Aug 2023 - Present

- Map themes and communication needs in the Community and Partnerships area. From them, develop relationship and demand generation strategies for partnership programs and also for current partners;- Work with the team in the development of communication rules, multi-channel campaigns, programs aimed at acquisition, engagement and adoption of current and new partners;- Map the profiles of the audiences and suggest adequate communication actions with the business objectives, area needs and relevance to the audience;- Promote the inclusion of partners in institutional marketing actions, as well as the construction of cases with partners;- Define and execute actions, tests and strategies with a focus on results optimization;- Identification of opportunities for improvement in the delivery customer journey for the execution of new acquisition, retention and engagement projects;- Leading projects in the area: planning, executing and measuring workshops, events or meetings; Show less

Community and Partnership Analyst

• May 2022 - Aug 2023

Junior Community and Partnership Analyst

• Aug 2021 - May 2022

Trainee - Digital Innovation

• Jan 2020 - Aug 2021

I led strategic projects across various areas of the Stefanini group and ventures, collaborating closely with the innovation team. Projects I spearheaded include: - Architects' School: Focused on enhancing the qualification, culture, interaction, and engagement of architects within their teams and throughout their employee journey. - Commercial Intelligence: Dedicated to understanding data for strategic use in the sales domain. - WIN | Women's Innovation Community: A project created to connect women from diverse fields related to innovation. - Stefanini Day: A restructuring of a strategic event aimed at expanding and diversifying the services offered to clients. - Diversity Program | REPRESENTA: Managed this diversity program, involving nationwide initiatives and committee consolidation. Responsible for implementing, monitoring, and managing support networks, working in harmony with HR. Show less

Public Relations Representative

• Sep 2018 - Oct 2019

I worked in a startup that provides solutions for gas stations. As a part of the communication team, I managed the editorial calendar, organized events, and devised strategies for customer and employee engagement. - Strategic PR Planning; - Press Relations Agencies; - Pre/Post-Event Customer Acquisition Strategies (Internal and External); - Branding Strategies; - Creation of New Events/Sponsorships. I worked in a startup that provides solutions for gas stations. As a part of the communication team, I managed the editorial calendar, organized events, and devised strategies for customer and employee engagement. - Strategic PR Planning; - Press Relations Agencies; - Pre/Post-Event Customer Acquisition Strategies (Internal and External); - Branding Strategies; - Creation of New Events/Sponsorships.

Social Media - Volunteer Work

• Mar 2018 - Jun 2018

During a work exchange facilitated by AIESEC, I had the opportunity to work in a marketing agency specializing in tourism and hospitality. There, I was entrusted with strategically planning content for our clients. - Strategic Planning: Crafting engaging marketing strategies. - Digital Structuring (Social Media): Managing and optimizing social media platforms. - Content Production: Creating compelling and relevant content. During a work exchange facilitated by AIESEC, I had the opportunity to work in a marketing agency specializing in tourism and hospitality. There, I was entrusted with strategically planning content for our clients. - Strategic Planning: Crafting engaging marketing strategies. - Digital Structuring (Social Media): Managing and optimizing social media platforms. - Content Production: Creating compelling and relevant content.

Communication and Marketing Analyst

• Mar 2017 - Nov 2017

At DTI, a hub of technology and innovation, I navigate the dynamic world of agile methodology daily. Here, I spearheaded impactful branding initiatives, crafted the marketing and communication framework.- Strategic Planning;- Digital Structuring: Overseeing digital presence;- Event Creation: Crafting corporate events for immersive client and partner experiences.- Internal Communication Projects: Developing internal communication initiatives.These experiences honed my skills in innovative event creation and internal communication strategies, driving meaningful connections with clients and fostering an engaged internal environment. Show less

Comunicação e Marketing

• Jan 2017 - Mar 2017