Alex Silverman
Director Marketing Communications at Echoing Green- Claim this Profile
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Bio
Meghan Zichelli
Alex is driven, hard-working, creative, and thoughtful. As Digital Strategist at Robin Hood he led a number of creative and innovative strategies across email marketing, social media, web, digital materials, and more. Besides taking initiative on new projects, he managed multiple incoming requests from other departments, always getting the job done and offering strategic feedback and input based on his expertise. Alex is a team player, willing to jump in and help out where needed. He's collaborative and worked well with the Marketing and Communications team as well as with various other departments that required his skills in order to advance their work and the greater mission of the organization. He was a pleasure to work with for all of these reasons, not to mention the fact that he's easy to get along with and fun to be around!
Frank Liu
Alex has a drive that impressed me immediately upon meeting him. After working with him, I quickly learned that he cares deeply. He cares about quality. He cares about impact. He cares about people. He cares about process. He cares about creativity. He cares about teamwork. He brings his very best self to everything he does. And he's fun to hang out with on top of all of that!
Meghan Zichelli
Alex is driven, hard-working, creative, and thoughtful. As Digital Strategist at Robin Hood he led a number of creative and innovative strategies across email marketing, social media, web, digital materials, and more. Besides taking initiative on new projects, he managed multiple incoming requests from other departments, always getting the job done and offering strategic feedback and input based on his expertise. Alex is a team player, willing to jump in and help out where needed. He's collaborative and worked well with the Marketing and Communications team as well as with various other departments that required his skills in order to advance their work and the greater mission of the organization. He was a pleasure to work with for all of these reasons, not to mention the fact that he's easy to get along with and fun to be around!
Frank Liu
Alex has a drive that impressed me immediately upon meeting him. After working with him, I quickly learned that he cares deeply. He cares about quality. He cares about impact. He cares about people. He cares about process. He cares about creativity. He cares about teamwork. He brings his very best self to everything he does. And he's fun to hang out with on top of all of that!
Meghan Zichelli
Alex is driven, hard-working, creative, and thoughtful. As Digital Strategist at Robin Hood he led a number of creative and innovative strategies across email marketing, social media, web, digital materials, and more. Besides taking initiative on new projects, he managed multiple incoming requests from other departments, always getting the job done and offering strategic feedback and input based on his expertise. Alex is a team player, willing to jump in and help out where needed. He's collaborative and worked well with the Marketing and Communications team as well as with various other departments that required his skills in order to advance their work and the greater mission of the organization. He was a pleasure to work with for all of these reasons, not to mention the fact that he's easy to get along with and fun to be around!
Frank Liu
Alex has a drive that impressed me immediately upon meeting him. After working with him, I quickly learned that he cares deeply. He cares about quality. He cares about impact. He cares about people. He cares about process. He cares about creativity. He cares about teamwork. He brings his very best self to everything he does. And he's fun to hang out with on top of all of that!
Meghan Zichelli
Alex is driven, hard-working, creative, and thoughtful. As Digital Strategist at Robin Hood he led a number of creative and innovative strategies across email marketing, social media, web, digital materials, and more. Besides taking initiative on new projects, he managed multiple incoming requests from other departments, always getting the job done and offering strategic feedback and input based on his expertise. Alex is a team player, willing to jump in and help out where needed. He's collaborative and worked well with the Marketing and Communications team as well as with various other departments that required his skills in order to advance their work and the greater mission of the organization. He was a pleasure to work with for all of these reasons, not to mention the fact that he's easy to get along with and fun to be around!
Frank Liu
Alex has a drive that impressed me immediately upon meeting him. After working with him, I quickly learned that he cares deeply. He cares about quality. He cares about impact. He cares about people. He cares about process. He cares about creativity. He cares about teamwork. He brings his very best self to everything he does. And he's fun to hang out with on top of all of that!
Experience
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Echoing Green
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Marketing Communications
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Jul 2023 - Present
As Director of Marketing & Communications, I lead the creation of meaningful, engaging, best-in-class communications across all of Echoing Green’s channels to amplify the brand and its impact among a growing network of supporters, program participants, and allies.
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Deputy Director, Digital Communications
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Sep 2022 - Jul 2023
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Digital Strategist
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Jan 2020 - Oct 2022
As Digital Strategist I help capture and activate digital audiences to engage with Echoing Green by developing and implementing targeted, campaign-driven digital engagement strategies and maintaining consistent brand presence of Echoing Green on digital channels.
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Snapback Digital
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Co-Founder
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Aug 2017 - Jan 2020
As Chief Operating Officer & Head of Strategy I'm responsible for leading Snapback Digital's clients in the creation and implementation of multifaceted digital marketing strategies focused on growing their respective businesses. This includes overseeing the creation and execution of integrated marketing campaigns and regularly assessing the latest trends in digital communications to ensure Snapback Digital's clients are competitive and successful. As Chief Operating Officer & Head of Strategy I'm responsible for leading Snapback Digital's clients in the creation and implementation of multifaceted digital marketing strategies focused on growing their respective businesses. This includes overseeing the creation and execution of integrated marketing campaigns and regularly assessing the latest trends in digital communications to ensure Snapback Digital's clients are competitive and successful.
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SoleHub
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Retail Apparel and Fashion
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Co-Founder
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Jun 2013 - Jan 2019
SoleHub is a unique peer-to-peer marketplace where users come to buy and sell sneakers, clothing and accessories. As Co-Founder, my role has included raising capital, product managing the development of two site versions, as well as launching a comprehensive marketing and sales strategies. Over its four-year lifespan, SoleHub has grown to see nearly 10,000 products listed from more than 1,000 different vendors. SoleHub is a unique peer-to-peer marketplace where users come to buy and sell sneakers, clothing and accessories. As Co-Founder, my role has included raising capital, product managing the development of two site versions, as well as launching a comprehensive marketing and sales strategies. Over its four-year lifespan, SoleHub has grown to see nearly 10,000 products listed from more than 1,000 different vendors.
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Robin Hood
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United States
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Non-profit Organizations
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100 - 200 Employee
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Digital Strategist
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Apr 2013 - Feb 2018
As digital strategist for New York's largest poverty-fighting organization, I was responsible for product management the organization's websites in addition to leading content strategy for its social media channels and email marketing. I oversaw the rapid development of new website features, led the production and distribution of digital thought leadership content and advised on strategic decision-making around the purchasing, implementation and utilization of digital tools. As digital strategist for New York's largest poverty-fighting organization, I was responsible for product management the organization's websites in addition to leading content strategy for its social media channels and email marketing. I oversaw the rapid development of new website features, led the production and distribution of digital thought leadership content and advised on strategic decision-making around the purchasing, implementation and utilization of digital tools.
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Soletron
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Technology, Information and Internet
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1 - 100 Employee
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Editor
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2011 - Aug 2012
Write, edit, and publish articles for the Soletron blog. Responsible for developing content strategy, building partnerships, and conducting interviews with entertainers, businesses, and industry professionals. Write, edit, and publish articles for the Soletron blog. Responsible for developing content strategy, building partnerships, and conducting interviews with entertainers, businesses, and industry professionals.
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The Mount Sinai Hospital
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United States
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Hospitals and Health Care
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700 & Above Employee
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Research Assistant
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Jul 2007 - Aug 2012
Worked in a research laboratory, responsible for processing laboratory samples and managing research data for clinical trials. Worked in a research laboratory, responsible for processing laboratory samples and managing research data for clinical trials.
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Ithaca College
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United States
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Higher Education
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700 & Above Employee
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Services & Event Manager
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Jan 2010 - May 2011
Acted as a liaison between the CC&ES Office and its clients. Managed & coordinated different specialized departments to ensure campus events ran successfully, and that all clients were pleased with the outcomes of their events. Acted as a liaison between the CC&ES Office and its clients. Managed & coordinated different specialized departments to ensure campus events ran successfully, and that all clients were pleased with the outcomes of their events.
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Education
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2007 - 2011
Ithaca College
Bachelor of Arts (B.A.), Professional, Technical, Business, and Scientific Writing
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