Jeff Beckham

Director of Content at Treble
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Skills

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5.0

/5.0
/ Based on 2 ratings
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Daniel Lorenzo

Jeff's consulting went a long way in helping our new business developing a robust marketing strategy. His recommendations helped me develop my content skills, resulting in a comprehensive new blog that has greatly improved our company's professional image.

Chris Villanueva, CPRW

If we are being honest, developing a content marketing strategy for your company is not easy. There are many conflicting opinions out there, and many of us business owners don't know where to focus our resources. After meeting Jeff here in Austin, we turned to him as an advisor for developing our content marketing strategy. I now see the strategic ideas that he's brought to the table are changing our business for the better. Our blog manager (who Jeff has mentored) is more knowledgeable, intentional, and motivated. We are now continuing to drive quality blog views to our website (not an easy task!) Jeff not only has an excellent resume, but he communicates well with other people (something that is very difficult to show in a resume). Most importantly, he is a genuinely good guy in addition to his marketing experience and craft. You can never train someone to be honest, kind, and generous-- so that's why I think that Jeff is an asset for any company that he works with.

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Credentials

  • Advanced Google Analytics Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Analytics for Beginners Certification
    Google
    Aug, 2022
    - Nov, 2024
  • PESO Model Certification
    Spin Sucks
    Feb, 2022
    - Nov, 2024

Experience

  • Treble
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director of Content
      • Nov 2019 - Present

      Treble is a full-service public relations agency with significant experience turning challenger brands into market leaders. Treble focuses on B2B technology with specific expertise in cybersecurity, mobile, SaaS, cloud, big data and DevOps. As the Director of Content, I provide content strategy and create bylines and other earned media assets for clients, while ensuring that all the agency writing is clean and high-quality. Treble is a full-service public relations agency with significant experience turning challenger brands into market leaders. Treble focuses on B2B technology with specific expertise in cybersecurity, mobile, SaaS, cloud, big data and DevOps. As the Director of Content, I provide content strategy and create bylines and other earned media assets for clients, while ensuring that all the agency writing is clean and high-quality.

  • Eat My Words
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Namer
      • Dec 2019 - Present

      Eat My Words creates incredibly likable, unexpected, fun and catchy names for your favorite companies and products. Eat My Words creates incredibly likable, unexpected, fun and catchy names for your favorite companies and products.

  • Let's Eat, Grandma
    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Advisor
      • Jun 2019 - Nov 2022

      Let's Eat, Grandma (letseatgrandma.com) provides professional writing services for those seeking jobs. The company gives job seekers the confidence and tools they need for a successful job search. I consult with Let's Eat, Grandma on their editorial strategy, editorial calendar, and distribution strategy. Let's Eat, Grandma (letseatgrandma.com) provides professional writing services for those seeking jobs. The company gives job seekers the confidence and tools they need for a successful job search. I consult with Let's Eat, Grandma on their editorial strategy, editorial calendar, and distribution strategy.

  • SXSW
    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Advisory Board Member
      • Oct 2013 - Jun 2022

      · As part of a select group of experienced industry professionals, provide trusted insight and advice on programming and events. · Vet 200+ applications for SXSW presenters annually. · As part of a select group of experienced industry professionals, provide trusted insight and advice on programming and events. · Vet 200+ applications for SXSW presenters annually.

  • Freelance Content Marketing
    • Austin, Texas Area
    • Content Marketer + Writer
      • 2007 - Nov 2019

      Print and online bylines including Wired (47 stories), Texas Monthly (22 stories), Sports Illustrated, The New York Times, Slate, Deadspin, Cognitive Times, and WABE (NPR Atlanta). Selected by Wired to write kickoff stories for two major series. Wrote most popular sports post on Wired.com in April 2012 ("Analytics Reveal 13 New Basketball Positions"). Regularly featured in University of Texas journalism class as an example of outstanding short feature writing. Portfolio at jeffbeckham.contently.com/ Show less

  • The Zebra
    • United States
    • Insurance
    • 100 - 200 Employee
    • Managing Editor
      • Apr 2018 - Apr 2019

      I set the vision, strategy, operations, and delivery model for the content team at The Zebra. I oversaw all brand editorial initiatives, drove the ideation and creation of high-quality content, and provided company-wide editorial and copy support. In addition to building the foundation for the program by creating a company style guide and editorial calendar, I wrote guidelines for the company's brand voice as The Zebra moved to a more modern brand experience in 2018. One of the advantages of working for a startup is that you have the chance to contribute in a number of areas. I was able to improve company communications by writing portions of the employee handbook and welcome packet, business development materials and case studies, and ghost-writing thought leadership columns for executives. I also created the company's presence on Medium to showcase my colleagues' design, engineering and industry expertise. Show less

  • AT&T
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Communications Manager
      • Sep 2012 - Dec 2017

      I stepped into a role created specifically for me on AT&T’s Digital Experience team, the group responsible for att.com, the myAT&T mobile app and the company’s other digital properties. Responsibility areas include: 1. Employee Engagement and Satisfaction My main mission was developing a communications strategy to boost employee engagement and satisfaction. Net Promoter and Culture Survey scores demonstrate my success: · Consistently raised Employee Net Promoter Scores, including a 35% year-over-year increase in 2016. · Increased Culture Survey scores in 2016 by 11 points year-over-year. Improved all percentile benchmarks for empowerment (from 44th to 53rd percentile), Trust & Transparency (from 61st to 68th percentile) and Borderless Collaboration (from 25th to 77th percentile). A few of the ways I enhanced engagement: · Arrange Ask Me Anything sessions with leadership. · Serve as Selection Chair for the quarterly Service Excellence Awards. · Manage internal suggestion program. Procure feedback from business units and loop back to submitter. · Write stories about team’s successes that are shared across the company and beyond. · Created easy-to-use email digest to keep team members engaged and informed, along with a weekly industry news roundup. 2. Executive Communication Support · Supported Chief Digital Officer and 8-10 direct reports with internal and external communications. Prepared executives for conference appearances, town hall meetings and media interviews. · Wrote blog posts for executives that appeared in AT&T’s Innovation blog and The Huffington Post. Also wrote video scripts, executive biographies, organization-wide emails and announcements, and congratulatory recognitions. Show less

  • Texas Monthly
    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Contributor
      • Oct 2009 - Nov 2016

      In 22 stories for both the online and print editions, I wrote about everything from Texas high school football to the Texas Rangers’ first trip to the World Series. One of those stories, about how a historic drought was affecting lakeside businesses in the Austin area, ran concurrently in The New York Times. Along with writing, I also created a ranking system for a feature on the best Texas college football coaches of all time as well as a timeline for the 118-year history of the Texas-Texas A&M football rivalry. The story creation process included pitching the ideas to editors, tracking down sources, conducting interviews and promoting stories in the media. Show less

  • WIRED
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Contributor
      • 2011 - Dec 2015

      I wrote 47 stories for both the online and print editions, including the opening entries for two big series: a joint effort by Wired and Sports Illustrated that provided insights into the future of football, and the Decades that Invented the Future, Wired’s look at the most innovative people, places and things of their day. My story on a Stanford student’s effort to reimagine basketball positions ("Analytics Reveal 13 New Basketball Positions") was the most popular sports post on Wired.com in April 2012. The story creation process included pitching the ideas to editors, tracking down sources, conducting interviews and promoting the stories in the media, including an appearance on Spike TV's "Playbook 360" at South by Southwest 2013 (basketball's hidden positions) and two guest spots on the statewide radio program "Texas Standard" (the future of stadiums and how virtual reality is changing football). Show less

  • AT&T
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Website Manager
      • 2007 - 2012

      I delivered strategic research that supported AT&T’s online efforts in sales, account management, development and design. I also became the go-to person to investigate and recommend a path forward on emerging technologies, including social media and search engine optimization.Key accomplishments:· Created a section of links (“Looking for more?”) on the att.com home page in 2010 that remains in place today.· Managed series of nine Usability Audit and Review sessions with ForeSee and presented to Consumer Digital Experience leadership team. The sessions formed the basis for a large site simplification project in 2012. · Managed AT&T’s original SEO program, which increased overall visibility and Page 1 rankings YOY. · Designed and built dashboard focused on Willingness to Recommend scores visibility, which was shared with leadership team daily and mirrored online across locations. · Defined critical studies and analyzed industry best practices, from one-off requests to recommendations across divisions.· Managed strategic projects and maintained associated calendars and roadmaps.· Developed 2012 Contingency Plans to reduce costs and push activities online in the event of a work stoppage. Created funding requirements, resource requirements, timeline estimates and metrics.· Organized communications for cross-functional team fighting fraud and malware. Developed SharePoint site and organized incoming request forms. · Served as departmental point of contact for internal audit to ensure compliance with regulatory and documentation requirements. Show less

    • Senior Business Manager
      • 2001 - 2007

      · Identified key content needs and the strategy for managing key content for customer-facing website portals, self-service sites and Internet connection kits distributed to new DSL/Dial service customers.· Managed content strategists responsible for the Prodigy.com customer portal and online forums.· Managed a content team that was a key player in the SBC/Yahoo! Alliance.

  • SCIENT CORP (SCNT on Nasdaq)
    • United States
    • Technology, Information and Internet
    • Content Strategist
      • Jan 2000 - Dec 2000

      · Recruited to one of the first Internet consulting firms. · Guided online content development for outdoor recreation startup. · Recruited to one of the first Internet consulting firms. · Guided online content development for outdoor recreation startup.

Education

  • The University of Texas at Austin
    Bachelor of journalism, Journalism

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