Experience

SeaQuest

• United States
• Entertainment Providers
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2023 - Present

  As the Chief Marketing Office for SeaQuest, my responsibilities include: • Set the strategic plan for marketing, sales, and content to grow existing business • Drive digital marketing and master data-driven decision-making capability at individual and team levels • Manage P&L Budgets for each site for the marketing teams activities • Serve as the lead for our business development team to develop and onboard new brands and thought leaders that align with our culture • Attract, onboard, and develop top-tier talent • Lead company’s marketing capabilities across the US: brand marketing, public relations, social media and performance marketing, marketing analytics, and marketing operations • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies • Drive department innovation within desired KPIs. • Research competitors to stay current with similar products or services on the market. • Collaborate cross-functionally and with the C-Suite to make high-level decisions regarding the budget and the direction of the company • Create and maintain a successful brand and image that attracts visitors and brand thought leaders • Manage marketing plans and strategies for new and existing brands • Develop and cultivate talent, engage and coach employees, and foster an organizational culture that aligns employee and team performance with strategic goals and objectives Show less



Micron Technology

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Global Marketing Manager - Influencers, Corporate Alliances & Gaming

  • Nov 2020 - Mar 2023

  As Global Marketing Manager for Influencers, Corporate Alliances, & Gaming, I directed marketing activities for Micron Technology’s consumer product line ‘Crucial’, a leading provider of B2C memory and storage solutions. This involved managing a small team and demonstrating leadership in facilitating all community management, social media marketing, and influencer marketing activities.

• Global Marketing Manager - Gaming/Esports

  • Apr 2016 - Nov 2020

  As Global Marketing Manager for Gaming/Esports, I maintained responsibility for developing and executing Esports program strategies, overseeing event productions, managing Esports team sponsorships, and driving consumer electronics retail/eTail partnerships. This involved managing the overall communications strategy, overseeing a small team, and creating impactful co-marketing and cross-promotional campaigns.



Stellar Lotus

• Sterling Heights, MI

• Senior Operations Manager

  • Mar 2015 - Apr 2016

  As Senior Operations Manager, I worked in collaboration with the owner of Stellar Lotus to establish a professional Heroes of the Storm gaming team. This involved creating a gaming house in Sterling Heights, MI and recruiting players globally to join the team full-time. I managed and coached the team with an emphasis on improving player performance while simultaneously managing the team’s operational logistics. - Ideatied marketing, promotion, and content plans that led to Stellar Lotus becoming the most followed Esports team in their respective game. - Managed players full time acting as both game coach, mental coach, agent, and manager. - Represented brand in media interviews and community promotion on a global level. - Managed sponsor relationships with all brand sponsors. - Handled all aspects of the business including owner responsibilities. Show less



ESV Services

• Sterling Heights, MI

• CEO/Founder

  • Feb 2010 - Jun 2015

  As CEO and Founder, I oversaw and managed a mapmaking team focused on the video game Starcraft II. This involved concurrently developing a first-of-its-kind Esports live streaming channel (ESV TV) while managing a remote global team and leading day-to-day operations as a pioneer in Esports. As CEO and Founder, I oversaw and managed a mapmaking team focused on the video game Starcraft II. This involved concurrently developing a first-of-its-kind Esports live streaming channel (ESV TV) while managing a remote global team and leading day-to-day operations as a pioneer in Esports.



IGN Entertainment

• United States
• Online Media
• 300 - 400 Employee

• Main Stage Player Coordinator

  • Oct 2011 - Dec 2012

  As Main Stage Player Coordinator, I was chosen to lead the coordination of primary stages for all IPL Esports LAN events in its entirety, including IPL 3 held in Atlantic City, NJ and IPL 4 & 5 organized in Las Vegas, NV. This involved collaborating with multiple internal teams in a fast-paced live event setting. - Ensure players arrive to the correct area in advance to allow for a seamless broadcast. - Address player needs in a timely and professional manner. - Work across multiple internal teams to collaborate in a high paced live event environment to make sure all teams are working together. - Work hand in hand with players to educate them on procedures, scheduling, and media needs. -Developed player tracker system to ensure that no players made it late to the stage with 99% accuracy. - Track and monitor player flight and travel information so that all players are always accounted for. -Developed and implemented complex advanced routes through active casino's so players could avoid fan mobs to arrive to matches on time. Show less



Stone City/ Michigan Skid Loader

• Inside Sales

  • Mar 2004 - Oct 2010

  As Inside Sales Associate, I managed customer orders upwards of $50K+, calculated measurements, and made product recommendations. This involved spearheading a variety of internet-based marketing strategies to generate new sales leads and build market share. As Inside Sales Associate, I managed customer orders upwards of $50K+, calculated measurements, and made product recommendations. This involved spearheading a variety of internet-based marketing strategies to generate new sales leads and build market share.



iCCup

• Senior Manager - Section Lead

  • Jan 2008 - Feb 2010

  As Senior Manager – Section Lead, I Worked in the gaming industry handling community management as well as the establishment of the Starcraft II section of the website. This included creating iCCup TV which recorded over 25 million views and later transitioned into the platform ESV TV. In 2010 became sole owner of iCCup TV which was changed to ESV TV. As Senior Manager – Section Lead, I Worked in the gaming industry handling community management as well as the establishment of the Starcraft II section of the website. This included creating iCCup TV which recorded over 25 million views and later transitioned into the platform ESV TV. In 2010 became sole owner of iCCup TV which was changed to ESV TV.



Soulliere Decorative Stone

• IT Manager

  • Apr 2005 - Dec 2009

  As IT Manager, I oversaw day-to-day operations within the IT department for a network of 51-100 computers. This involved devising innovative strategies to tackle network security threats as well as optimizing company efficiency and speed. As IT Manager, I oversaw day-to-day operations within the IT department for a network of 51-100 computers. This involved devising innovative strategies to tackle network security threats as well as optimizing company efficiency and speed.



RCC Business IT

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Shop Manager

  • Oct 2003 - Mar 2004

  As Shop Manager, I oversaw day-to-day repair shop operations and supervised a team of computer technicians. This involved interfacing with management on job status’ and service improvements as well as overseeing service request projects and controlling inventory to ensure sufficient on-hand availability. - Manage all service request projects both in store and on customer site. - Monitor all repair jobs were done to highest quality and customer satisfaction standards. - Control all incoming and outgoing inventory and keep correct parts on hand to ensure customers were not without their computers more than a day. - Manage Ebay store of extra parts and supplies to keep on hand product to a minimum and maximize revenue. - Created innovative 'security package" software deal that once implemented increased average revenue per repair by 100% within 30 days. - Managed all .com based web customers and attended to their needs and design demands. Show less



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Crew

  • Sep 1999 - Mar 2004

  As Crew Member, I worked various crew functions throughout the restaurant. This included working the front lobby & counter, grill area, and back drive thru as well as supporting related functions such as supply management, inventory management, indoor/outdoor maintenance, and employee scheduling. Areas trained and responsible for included (for both breakfast and lunch): - Front lobby & counter - Grill area - Back drive thru - Supply management - Inventory management - Outdoor maintenance - Indoor maintenance - Store staff scheduling Show less



Carmalot Computers and Hobbies

• Almont, Michigan

• Shop Manager

  • Feb 2000 - Sep 2003

  As Shop Manager, I supervised the computer repair shop and handled all hobby-related aspects of the business. This involved keeping counts of stock and suggested possible re-orders based on recent selling trends as well as managing a crew of several employees on a daily basis. As Shop Manager, I supervised the computer repair shop and handled all hobby-related aspects of the business. This involved keeping counts of stock and suggested possible re-orders based on recent selling trends as well as managing a crew of several employees on a daily basis.