Experience

The Shelf Influencer Marketing Agency

• United States
• Marketing Services
• 1 - 100 Employee

• Creative Strategist

  • Jan 2023 - Present

• Influencer Marketing Account Manager

  • Aug 2021 - Jan 2023



BVK

• United States
• Advertising Services
• 200 - 300 Employee

• Assistant Account Executive

  • Feb 2021 - Aug 2021



The Home Market

• Milwaukee, Wisconsin, United States

• Interior Design Assistant & Social Media Coordinator

  • Oct 2020 - Feb 2021



Things I Love by Amanda Formaro

• Wisconsin

• Social Media Manager

  • Apr 2016 - Feb 2021

  Amanda Formaro is a local blogger focused on recipes and crafts. As her Social Media Manager, I was responsible for promotion of all new blog posts, copy on all social posts, content-scheduling, analytics, helping with revenue-based content and weekly newsletters. During my time, I was able to increase her Instagram following by 15% and was behind many viral Facebook posts, such as Pumpkin Spice Donuts which reached over 5.5 million people: https://bit.ly/2xn1JqD Amanda Formaro is a local blogger focused on recipes and crafts. As her Social Media Manager, I was responsible for promotion of all new blog posts, copy on all social posts, content-scheduling, analytics, helping with revenue-based content and weekly newsletters. During my time, I was able to increase her Instagram following by 15% and was behind many viral Facebook posts, such as Pumpkin Spice Donuts which reached over 5.5 million people: https://bit.ly/2xn1JqD



Relics Rentals

• United States
• Events Services
• 1 - 100 Employee

• Marketing and Sales Assistant

  • Mar 2020 - Oct 2020



Rent The Runway

• United States
• Retail
• 300 - 400 Employee

• Campus Representative

  • Sep 2018 - Mar 2020

  As an RTR Campus Representative, I am responsible for bringing awareness of RTR to UW-Milwaukee. We frequently promote the clothing and the company on social media, host fun events for girls to get involved with the company and table in the union to elevate knowledge of the what RTR is. As an RTR Campus Representative, I am responsible for bringing awareness of RTR to UW-Milwaukee. We frequently promote the clothing and the company on social media, host fun events for girls to get involved with the company and table in the union to elevate knowledge of the what RTR is.



University of Wisconsin-Milwaukee

• United States
• Higher Education
• 700 & Above Employee

• Digital Communications Intern

  • Jan 2017 - Mar 2019

  As a Digital Communications Intern for UW-Milwaukee, I'm in charge of generating content for all social media platforms, including Instagram, Twitter, Snapchat, Facebook, LinkedIn and Medium. I work closely with our video, design and photography teams to create fun, youthful content that will appeal to our students. I write copy, analyze what posts are working better than others, compile media lists, research competitors and manage production schedules. I also often create entire social media campaigns for everything from Halloween to Geek Week.In my time, I've been able to increase our Instagram following by 15% and Instagram engagement by 33%. I've published tweets reaching over 82,000 people and Facebook posts reaching over 265,000 people. Show less

• Pantherfest Co-Chair

  • Oct 2017 - Sep 2018

  As the Pantherfest Co-Chair, I was responsible for planning and implementing the largest annual campus event with a group of 15 students. I lead weekly meetings, managed a budget of more than $300,000, used analytics and surveys to choose an appropriate music artist, worked closely with Summerfest to secure an artist and contacted and contracted vendors. I was also in charge of our social media campaign for promotion, day-of coverage and recapping the event.We were able to get Khalid and lovelytheband to perform at our concert and had Dry Bar, bumper cars, henna artists, Insomnia Cookie and much more at our Streetfest event prior. We increased sales by 42% and reached nearly 170,000 people on social media through our social media campaign. We had over 7,000 people in attendance. It was the largest Pantherfest in several years. Show less



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Social Media Intern

  • Sep 2018 - Dec 2018

  As a Social Media Intern for Her Campus, I am in charge of the @hercampus Twitter account, creating and implementing a weekly fashion segment, creating viral-worthy memes and analytics. As a Social Media Intern for Her Campus, I am in charge of the @hercampus Twitter account, creating and implementing a weekly fashion segment, creating viral-worthy memes and analytics.