Experience

AUDL

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2022 - Present

  • Facilitated social specific content for the AUDL social channels, totaling over 525K • Targeted team fan bases with the use of email marketing via MailChimp. • Created social graphic pieces for weekly content flow. • Captured in-game photography and videography to be shared on all social platforms. • Surged @theAUDL Instagram followers from 175K followers to 196K followers. • Facilitated social specific content for the AUDL social channels, totaling over 525K • Targeted team fan bases with the use of email marketing via MailChimp. • Created social graphic pieces for weekly content flow. • Captured in-game photography and videography to be shared on all social platforms. • Surged @theAUDL Instagram followers from 175K followers to 196K followers.



Wake Forest University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director Athletic Communications

  • Feb 2021 - Jul 2022

  • Primary media relations and content lead for the Wake Forest women’s soccer, men’s tennis and track & field and cross country programs. • Led the women’s soccer teams content strategy, reaching over 11.2K followers on Instagram and over 8.2K on Twitter. • Increased @WakeWSoccer Instagram followers by 48% from Feb. 2021 – May 2022 and grew the Twitter presence by 34%. • Grew @WakeMTennis Instagram followers by 40% from Feb. 2021 – May 2022. • Surged @WakeTrack Instagram followers by 132% from Feb. 2021 – May 2022 and improve the Twitter account by 56%. • Direct Wake Forest women’s soccer branding and voice by working closely with coaching staff and creative team. • Coordinate, curate and create content and messaging for GoDeacs.com and Twitter, Instagram and Facebook. • Had original content picked up and featured on SportsCenter on several occasions. • Connect with local and national media, scheduling engagements, fostering relationships and pitching stories. • Design and produce graphic and video pieces for daily content and projects. Show less



Middle Tennessee State University (MTSU)

• United States
• Higher Education
• 700 & Above Employee

• Athletic Communications Assistant

  • Jan 2019 - Feb 2021

  • Primary contact for: women’s soccer and men’s and women’s tennis. Secondary contact for men’s basketball, women’s basketball and women’s volleyball. • Hosted the 2018 Conference USA men’s tennis tournament. • Handle all stat keeping (NCAA Live Stats) writing and graphic design for assigned sports on GoBlueRaiders.com. • Grew the social media following for women’s soccer, men’s tennis and women’s tennis (@MT_Soccer) by over 50% through creation of graphics and interaction of fans. • Communicated with local, regional and national media. • Created and update new record book, game notes and media guide. • Incorporate motion graphics for social media engagement through the use of Adobe After Effects and Photoshop. • Featured on @SkullSparks and @NCAASoccer numerous times for design, photo and motion content. Show less



Sam Houston State University

• United States
• Higher Education
• 700 & Above Employee

• Athletic Information Student Assistant

  • Sep 2016 - Dec 2018

  - Produce press releases for GoBearkats.com including game recaps (baseball, softball, soccer, men’s and women’s basketball) and player features as well as submit athlete of the week nominations to the Southland Conference. - Assist in maintaining content for athletics website including player bios, record books, article content and schedule updates. - Served as assistant for 2017 Sam Houston Baseball season including updating game notes, transcribing quotes, serving as official scorer and distributed information to media members. - Utilize StatCrew software for baseball, assisted in scorekeeping for volleyball, football, soccer and men’s & women’s basketball. - Operated official athletic department twitter accounts including content creation and in-game updates for soccer, men’s & women’s basketball, baseball and softball. Show less

• Gameday Event Staff

  • Sep 2015 - Sep 2016