Sylvanie Merat
Head of Website Performance & CRO (Europe) | Product Owner at JuwelKerze JewelCandle GmbH- Claim this Profile
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English Professional working proficiency
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French Native or bilingual proficiency
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German Limited working proficiency
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Bio
Experience
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GG Brands GmbH
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Germany
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Online and Mail Order Retail
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1 - 100 Employee
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Head of Website Performance & CRO (Europe) | Product Owner
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Jun 2019 - Present
- eCommerce Platform Migration Product Owner (Shopify, PIM) - Mobile-First and User-centered Website - Website activities monitoring (product launches, promotions, content, etc.)- Conversion Rate analysis and improvements (CRO)- Organic Traffic analysis and improvements (SEO strategy implementation)- UX improvements project manager - Team coordination and monitoring- Customers Survey and research- Marketplace strategy: promotions and products launches on Amazon, Cdiscount, eBay
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Online Marketing Manager
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Mar 2018 - May 2019
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Customer Service Agent
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Dec 2017 - Feb 2018
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Onisep
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Government Administration
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100 - 200 Employee
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Audit & Web Traffic Analysis Manager, Copywriter
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Oct 2015 - Sep 2016
- Auditing 4 websites (user tests, expert audit) to implement a communication strategy in order to improve the UX and SEO performance- Online copywriting (French), regional websites & database updates
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Project Manager
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Mar 2016 - May 2016
- Mobile Application Design and Conception for the University: the mobile application is a quiz based on the students' courses in Information - Communication. - Follow-up of the project until the prototype is delivered - Coordination of the team members - Writing of the specificationsUniversity project completed in collaboration with Damien Laude and Alicia Garcia-Massart.
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Graphic Designer
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Oct 2015 - May 2016
Echos2Pros is a newspaper that addresses the communicators of the Languedoc-Roussillon region. - Proposal of several covers- Creation of a graphic charter- Creation of models and calibration- Work in cooperation with the editors and the other actors of the project- Follow-up of the project until the printing- Writing of an articleUniversity Project completed in collaboration with Damien Laude and Sébastien Soriano.
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Visual Identity Team Manager
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Jan 2015 - May 2016
ORCO is an annual event that brings together communication students, university researchers and professionals. The theme of the 2016 edition was "Engaging Communication". - Project management (retroplanning, tasks distribution, coordination with other teams) - Creation of the graphic charter and drafting of specifications for the different actors of the event - Creation of multi-supports according to the needs of the teams - Follow-up of the creation until the printing - Collaboration with the partners of the event
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Project Manager
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Jan 2016 - Apr 2016
[ACADEMIC PROJECT] Teamwork with Alicia Garcia-Massart.- Client Brief- Benchmark - Brainstorming- Creation of 3 logos design
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Georges Cafe
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United States
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Human Resources Services
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1 - 100 Employee
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Waitress
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Jun 2014 - Feb 2016
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Graphic Designer
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Apr 2015 - Apr 2015
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Communications Officer Assistant
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Oct 2014 - Apr 2015
- Updating the Montpellier's communicators and journalists business directory.- Qualitative study about the digital needs and practices of Montpellier's merchants, in partnership with the Chamber of Commerce and Industry of Languedoc-Roussillon.
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LA HALLE
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Textile Manufacturing
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700 & Above Employee
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Sales Woman
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Jul 2014 - Sep 2014
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Communication Officer Assistant
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Dec 2013 - Feb 2014
Press relations (press releases, press packs), partnerships, graphic design, direct marketing, global communication strategy.
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La Tomate
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Waitress
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Jul 2012 - Sep 2013
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Waitress
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Sep 2010 - Sep 2011
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Education
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Paul Valéry University (Montpellier III)
Master degree Information and Communication, Digital Communication and Organizations -
Paul Valéry University (Montpellier III)
Master degree Information and Communication (1st year), Pragmatic approach of communication -
Paul Valéry University (Montpellier III)
Bachelor's degree, Information and Communication -
Montpellier Business School
Bachelor, International Business (1st year)