Sylvanie Merat

Head of Website Performance & CRO (Europe) | Product Owner at JuwelKerze JewelCandle GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • English Professional working proficiency
  • French Native or bilingual proficiency
  • German Limited working proficiency

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Bio

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Experience

    • Germany
    • Online and Mail Order Retail
    • 1 - 100 Employee
    • Head of Website Performance & CRO (Europe) | Product Owner
      • Jun 2019 - Present

      - eCommerce Platform Migration Product Owner (Shopify, PIM) - Mobile-First and User-centered Website - Website activities monitoring (product launches, promotions, content, etc.)- Conversion Rate analysis and improvements (CRO)- Organic Traffic analysis and improvements (SEO strategy implementation)- UX improvements project manager - Team coordination and monitoring- Customers Survey and research- Marketplace strategy: promotions and products launches on Amazon, Cdiscount, eBay

    • Online Marketing Manager
      • Mar 2018 - May 2019

    • Customer Service Agent
      • Dec 2017 - Feb 2018

    • Government Administration
    • 100 - 200 Employee
    • Audit & Web Traffic Analysis Manager, Copywriter
      • Oct 2015 - Sep 2016

      - Auditing 4 websites (user tests, expert audit) to implement a communication strategy in order to improve the UX and SEO performance- Online copywriting (French), regional websites & database updates

    • Project Manager
      • Mar 2016 - May 2016

      - Mobile Application Design and Conception for the University: the mobile application is a quiz based on the students' courses in Information - Communication. - Follow-up of the project until the prototype is delivered - Coordination of the team members - Writing of the specificationsUniversity project completed in collaboration with Damien Laude and Alicia Garcia-Massart.

    • Graphic Designer
      • Oct 2015 - May 2016

      Echos2Pros is a newspaper that addresses the communicators of the Languedoc-Roussillon region. - Proposal of several covers- Creation of a graphic charter- Creation of models and calibration- Work in cooperation with the editors and the other actors of the project- Follow-up of the project until the printing- Writing of an articleUniversity Project completed in collaboration with Damien Laude and Sébastien Soriano.

    • Visual Identity Team Manager
      • Jan 2015 - May 2016

      ORCO is an annual event that brings together communication students, university researchers and professionals. The theme of the 2016 edition was "Engaging Communication". - Project management (retroplanning, tasks distribution, coordination with other teams) - Creation of the graphic charter and drafting of specifications for the different actors of the event - Creation of multi-supports according to the needs of the teams - Follow-up of the creation until the printing - Collaboration with the partners of the event

    • Project Manager
      • Jan 2016 - Apr 2016

      [ACADEMIC PROJECT] Teamwork with Alicia Garcia-Massart.- Client Brief- Benchmark - Brainstorming- Creation of 3 logos design

    • United States
    • Human Resources Services
    • 1 - 100 Employee
    • Waitress
      • Jun 2014 - Feb 2016

    • Graphic Designer
      • Apr 2015 - Apr 2015

    • Communications Officer Assistant
      • Oct 2014 - Apr 2015

      - Updating the Montpellier's communicators and journalists business directory.- Qualitative study about the digital needs and practices of Montpellier's merchants, in partnership with the Chamber of Commerce and Industry of Languedoc-Roussillon.

    • Textile Manufacturing
    • 700 & Above Employee
    • Sales Woman
      • Jul 2014 - Sep 2014

    • Communication Officer Assistant
      • Dec 2013 - Feb 2014

      Press relations (press releases, press packs), partnerships, graphic design, direct marketing, global communication strategy.

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Waitress
      • Jul 2012 - Sep 2013

    • Waitress
      • Sep 2010 - Sep 2011

Education

  • Paul Valéry University (Montpellier III)
    Master degree Information and Communication, Digital Communication and Organizations
    2015 - 2016
  • Paul Valéry University (Montpellier III)
    Master degree Information and Communication (1st year), Pragmatic approach of communication
    2014 - 2015
  • Paul Valéry University (Montpellier III)
    Bachelor's degree, Information and Communication
    2011 - 2014
  • Montpellier Business School
    Bachelor, International Business (1st year)
    2009 - 2010

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