Caitlin Cerra

Lead Software Engineer at Radial Development Group
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Contact Information
us****@****om
(386) 825-5501
Location
Loveland, Colorado, United States, US
Languages
  • English Native or bilingual proficiency
  • German Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Lead Software Engineer
      • Aug 2019 - Present

      - Led software development on key applications for Radial clients - Interfaced directly with clients for requirements gathering and delivery, managing 11 client relationships - Produced high-quality, tested, maintainable code using Python, Ruby on Rails, Go Language to develop scalable applications and RESTful web services - Managed/maintained big data via PostgreSQL/Mongo DB - Delivered user requirements on time/in scope - Led software development on key applications for Radial clients - Interfaced directly with clients for requirements gathering and delivery, managing 11 client relationships - Produced high-quality, tested, maintainable code using Python, Ruby on Rails, Go Language to develop scalable applications and RESTful web services - Managed/maintained big data via PostgreSQL/Mongo DB - Delivered user requirements on time/in scope

    • Founder
      • Aug 2018 - Aug 2019

      Startup developing marketing tools for small businesses. • Created Python-based tool automating data-cleaning process for marketing data. • Deployed PHP-based website automating materials ordering process for construction industry. Startup developing marketing tools for small businesses. • Created Python-based tool automating data-cleaning process for marketing data. • Deployed PHP-based website automating materials ordering process for construction industry.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Data Engineering Consultant
      • Aug 2017 - Jul 2018

      Deliverables included: • Identified marketing ROI by sales channel and designed tool calculating optimal marketing budget on on-going basis. Process established marketing campaign ROI as a KPI, allowing management to measure campaign success. • Segmented customers using RFMV framework, creating data-based strategy for increasing customer lifetime value. • Created data collection guidelines after loss of historic sales and marketing data. Supported future analytics by reconstructing 35 weeks of historic data from 10 sources. • Centralized 4 years and 6 sources of company data by creating a SQL database where no data repository previously existed, enabling strategic data-driven decision-making. • Discovered data inaccuracies and led 4-person cross-functional team to translate business questions into concrete needs for API development. Clients included: • KetoLogic. Nutritional supplement start-up with Amazon’s Choice products for Keto diet. • Carpe Lotion. Pharmaceutical start-up with over-the-counter hyperhidrosis treatment. • Sound Pure. Online retailer selling high-end and vintage musical equipment. Show less

    • User Insights Engineer
      • May 2017 - Aug 2017

      Series B-funded fintech startup targeting Latin American market. • Developed strategy laying foundation for internal data democratization. Recommendations will support CEO-initiated cultural shift towards data-driven decision making. • Implemented analytics to address growth, including machine learning to understand customer churn and a SQL dashboard to track progress against KPIs. Series B-funded fintech startup targeting Latin American market. • Developed strategy laying foundation for internal data democratization. Recommendations will support CEO-initiated cultural shift towards data-driven decision making. • Implemented analytics to address growth, including machine learning to understand customer churn and a SQL dashboard to track progress against KPIs.

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Data Engineer
      • May 2015 - May 2016

      Private equity firm focused on global airlines. Portfolio included: Frontier, Spirit, Wizz Air, and Volaris. • Created financial models and performed market research on 30+ companies to identify healthy businesses. Research lead to negotiations to purchase 6 firms with a combined value of $780 million. • Persuaded investment committee to pass on $300 million deal, resulting in available capital when approached with high ROI deal 3 months later. • Automated internal reporting processes, reducing associated working hours by 50%. Show less

    • United States
    • Investment Management
    • 1 - 100 Employee
    • Co-Founder
      • Oct 2014 - May 2015

      Technology company with social media app targeting college students. • Led engineering and UX team against proof-of-concept objectives, winning NAU Startup Weekend competition, including $3,500 seed funding and NACET incubator membership. • Refined monetization strategy by interviewing roll-out market customers and advertisers. Technology company with social media app targeting college students. • Led engineering and UX team against proof-of-concept objectives, winning NAU Startup Weekend competition, including $3,500 seed funding and NACET incubator membership. • Refined monetization strategy by interviewing roll-out market customers and advertisers.

    • Trainee
      • May 2013 - Aug 2013

      Live-in medical facility offering three-week, on-site family treatment plans for psychosomatic disorders. • Taught social skills, creativity, and healthy living to 100+ children in daycare center. Live-in medical facility offering three-week, on-site family treatment plans for psychosomatic disorders. • Taught social skills, creativity, and healthy living to 100+ children in daycare center.

Education

  • Duke University - The Fuqua School of Business
    Master of Business Administration (M.B.A.)
    2016 - 2018
  • Northern Arizona University
    Bachelors, Economics & German. Minor, Mathematics.
    2011 - 2015
  • American University of Sharjah
    2013 - 2014

Community

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