Experience

Sonoma Raceway

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director, Speedway Children's Charities Sonoma

  • Aug 2021 - Present



Sonoma Raceway

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Director

  • Nov 2016 - Apr 2020

  - Managed the daily operations of the marketing department, including event planning, branding and design, social/digital media strategy, fan engagement, partner activations and sponsor fulfillment, and track marketing programs.- Oversaw a $600k advertising budget to deliver thoughtful, data-driven consumer marketing campaigns through data collection, audience building, targeted advertising plans, and multi-channel communication plans.- Worked alongside Public Relations, Ticketing, and Corporate Sales teams to align marketing strategy with department needs.- Collaborated with philanthropic arm of the organization to maximize in-house marketing opportunities and develop creative fundraising events.- Oversaw overall Marketing & Events $1.4+ million annual budget; implemented new tracking and efficiency procedures to ensure programs remained within budget.- Developed and executed detailed advertising campaigns and managed relationships with media partners to maximize spend and enhance reach.- Leveraged and created partnerships with community and like-minded organizations to increase brand awareness and trade opportunities.- Worked closely with major sponsorship partners, including Save Mart/Lucky Supermarkets and Toyota to deliver sponsorship ROI and fan-engagement opportunities.- Planned and activated major event elements and various race day operations.

• Sr. Manager, Marketing Communications

  • Sep 2015 - Nov 2016

• Advertising Project Manager

  • Apr 2015 - Sep 2015



San Francisco Travel Association

• United States
• Travel Arrangements
• 1 - 100 Employee

• Manager, Marketing Communications

  • Mar 2012 - Apr 2015

  - Recipient of California Travel Association’s “30 and Under Emerging Leaders Award” on behalf of the State of California. - Served as the voice of the official destination marketing organization for the city of San Francisco to more than 1,500 local partners and stakeholders. - Wrote, edited, produced and distributed printed, electronic, social media and web-based B2C communications to leverage partnership value and the company mission. - Wrote, edited, coordinated production and optimized distribution of San Francisco Travel communication programs including the organizations Strategic Business Plan. - Worked in conjunction with internal/external creative resources to ensure projects were on time, under or within budget, and met internal customer needs. - Analyzed behavior with a test and learn approach to optimize program effectiveness. - Produced San Francisco Travel’s Annual Luncheon event for all partners, city officials, media partners and sponsors including collateral materials, speaking engagements, promotional and follow-up communications, and sponsorship outreach. - Produced various B2C content and digital communications including newsletters, website articles, and sponsored content.



PIER 39

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Public Relations, Advertising & New Media Manager

  • Sep 2007 - Mar 2012

  - Worked to promote PIER 39 as San Francisco’s #1 attraction to local, national and International markets through public relations strategies, media outreach, advertising campaign development, event production and digital media. - Established communication with community, state, national and global associations, and coordinated media and VIP visits and press events. - Activated promotional partnership opportunities to expand reach through trade with a diverse clientele including Disney Parks & Resorts, Visit California, Cirque du Soleil, the deYoung Museum, California Academy of Sciences, Yelp, Discovery Channel, Lifetime, CNN, BBC. - Served as the in-house graphic designer.



California State University, Chico

• United States
• Higher Education
• 700 & Above Employee

• Production Assistant

  • Jan 2007 - May 2007

  Created organizational materials including brochures, logo design, Web building, fliers and newsletters. Clients included Habitat for Humanity, TGC External, The Orion and COMM. Created organizational materials including brochures, logo design, Web building, fliers and newsletters. Clients included Habitat for Humanity, TGC External, The Orion and COMM.