Experience

fluent360

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Social Media Strategist

  • Feb 2022 - Present

  Lead Social Media Strategy for Nissan USA & Nissan Latino, ensuring authentic representation for African American, Hispanic, Asian & Pacific Islander and LGBTQ+ communities across our digital and social media campaigns along with mentoring a team of Social Media Strategists.

• Social Media Strategist

  • Aug 2021 - Feb 2022

  Multicultural Social Strategist for Nissan USA under Nissan United ensuring authentic representation within African-American, Hispanic, Asian-Pacific Islander and LGBTQ+ communities across Nissan USA and Nissan Latino's social & digital campaigns.



Freelance

• Social Media Manager

  • Jan 2011 - Sep 2021

  • Create social media profiles, communication strategy and content calendars, schedule posts.• Launch paid social media campaigns, review analytics.• Social media identity and posts design.• Digital Brand Communication of 9+ accounts.• Versatile Creative Writer managing accounts from different industries, from a wedding's account, to an ad agency, to a uniform tailor shop, a bakery, a flower shop, music band account, to a trendy culinary school.

• Freelance Graphic Designer

  • Jan 2009 - Sep 2021

  • Branding identity design, stationery design, events.• Digital and Print Design.



The New York Academy of Sciences

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Social Marketing Strategist, Global STEM Alliance

  • Nov 2016 - Feb 2017

  Lead the re-launch across social and digital marketing of #NEXTScholars — a free online mentorship program for female undergrads in STEM fields. An initiative of the Global STEM Alliance. Temp. position, while campaign was active. • Ad Campaign Strategy + Design + Copy + Creatives + Reports • Launch and Optimize Social Ads across FB, Twitter and LinkedIn • Implement FB Pixel, FB Custom Audiences, Twitter Universal Tag, Twitter Audiences • A/B test ad sets and ads • Create new audiences • Implement Google AdWords Campaign • Create Google Analytics Campaigns and manage trackable links • Draft and schedule social organic posts • Draft blurbs for our Program thru The Academy’s newsletters • Design digital and print creative assets • Redesign Landing Pages • Provide codes for web team to implement • Coordinate mass emails or eBlasts, thru 3rd party provider • HTML setup for email marketing campaign • Collaborate with ED Program + Marketing + Social Media Teams Show less



Iced Media

• United States
• Advertising Services
• 1 - 100 Employee

• Community Manager

  • Aug 2015 - Jun 2016

  • Engage and nurture online communities. • Monitor and respond to fan messages. • Escalate pertaining issues to appropriate parties as needed. • Schedule and publish content calendars. • Launch paid social media campaigns. • Promote evergreen content on FB + Pinterest. • Create interest segments. • Curate and publish UGC. • Report on social KPIs for brands on a monthly basis. • Develop social listening reports. • Onboard community managers. • Lead a CM team overseas. • Generate Real-Time Content when covering events for brands. • Collaborate with Account, Strategy and Creative teams to deliver exceptional work. • Ensure the ever-building of FAQs. Show less



Avante Consulting

• Dominican Republic
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2014 - Mar 2014

  • Coordinated and supervised the web, mobile & social media teams.• Represented the agency, our creative team and our clients.• Led client meetings to define project requirements & marketing brief.• Organized the agency’s workflow by developing team management tools (creative brief, deliverables status chart, brands’ monthly marketing and digital communications calendar, social media calendar/content template, social media report template, meeting minutes template, officecollaborating chart).• Directed the interviewing process and selected the top candidates, completing the hiring decisions in conjunction with the agency’s CEO.• Project management and revision of mayor print and web projects.• Led two job hiring processes, evaluating profiles and interviewing potential candidates alongside the company's President & CEO. Show less

• Senior Community Manager

  • Sep 2013 - Dec 2013

  • Primary liaison between creative team, clients and marketing vendors.• Reviewed & approved teams’ content prior to client sharing.• Equipped the social media team with relevant-current-practical training tools.• Based on my experience with social media monitoring and analytics, I developed a social media report, tailored to our clients’ needs.• Directed and collaborated in social media campaigns, from concept, production, execution, to analytics.• Pitched and successfully won a mayor account for the agency.• Coordinated & launched FB Ads Campaigns.• Developed and managed online marketing campaigns (social media, email marketing, mobile web).• Creative, designer & content creator for Email Marketing Campaigns’ for client’s data base; and coordinated mass distribution through vendors. Show less

• Community Manager

  • Aug 2013 - Sep 2013

  • Managed several accounts from diverse industries, from restaurant accounts, to a pharmaceutical, to travel & leisure.•Wrote, designed & scheduled engaging content, strategically shared through our clients' social networks.• Proactively pitching ideas to build brand-audience communication through contests, giveaways & new content plans.



Comunidad Educativa Lux Mundi

• Santo Domingo, Dominican Republic

• English and Photography Teacher

  • Aug 2012 - Jun 2013

  • Taught English Grammar, and Reading & Writing to 4th, 5th & 6th graders. • Encouraged the creative minds of 9th graders, as I guided them towards Photography basics. • Taught English Grammar, and Reading & Writing to 4th, 5th & 6th graders. • Encouraged the creative minds of 9th graders, as I guided them towards Photography basics.



Contact Centers Dominicana (CCD)

• Santiago, Dominican Republic

• Graphic Design Consultant

  • 2012 - 2012

  • Collaborated with the company's CEO and board of directors, on two major business presentations, one of which included a pitch for a new product. • Collaborated with the company's CEO and board of directors, on two major business presentations, one of which included a pitch for a new product.