Tyler Moore
Director of Marketing Operations at PacketFabric- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Michael Kuehl
Tyler's copy-editing abilities are truly top-notch - I'm pretty sure he can spot typos before you have actually written them. He has that talent of taking a paragraph of dry and repetitive text and turing it into something with flavor and an actual marketing punch - a skill that amazed me every time I saw it in action. In addition, over the time I've known him, he has continually expanded his abilities across a broad spectrum of topics, from marketing to programming. You will rarely find him without a current self-improvement goal - be it reading an industry-expert book or meeting a personal writing target. His positive attitude no matter the situation was a great asset as well, and that came across both in person and in his writing. You could always count on Tyler to introduce a bit of levity right when the situation needed it.
Chris Zelenak
Tyler was extremely enthusiastic about improving customer outreach, and did a great job in helping craft EB's outreach to our users. His positive attitude was a great asset, both in how he communicated with customers and in how he raised the spirits of everyone at the company. ( As someone who tends to butcher the flow of a sentence, I'll also sorely miss his on-point copy edit skills. )
Michael Kuehl
Tyler's copy-editing abilities are truly top-notch - I'm pretty sure he can spot typos before you have actually written them. He has that talent of taking a paragraph of dry and repetitive text and turing it into something with flavor and an actual marketing punch - a skill that amazed me every time I saw it in action. In addition, over the time I've known him, he has continually expanded his abilities across a broad spectrum of topics, from marketing to programming. You will rarely find him without a current self-improvement goal - be it reading an industry-expert book or meeting a personal writing target. His positive attitude no matter the situation was a great asset as well, and that came across both in person and in his writing. You could always count on Tyler to introduce a bit of levity right when the situation needed it.
Chris Zelenak
Tyler was extremely enthusiastic about improving customer outreach, and did a great job in helping craft EB's outreach to our users. His positive attitude was a great asset, both in how he communicated with customers and in how he raised the spirits of everyone at the company. ( As someone who tends to butcher the flow of a sentence, I'll also sorely miss his on-point copy edit skills. )
Michael Kuehl
Tyler's copy-editing abilities are truly top-notch - I'm pretty sure he can spot typos before you have actually written them. He has that talent of taking a paragraph of dry and repetitive text and turing it into something with flavor and an actual marketing punch - a skill that amazed me every time I saw it in action. In addition, over the time I've known him, he has continually expanded his abilities across a broad spectrum of topics, from marketing to programming. You will rarely find him without a current self-improvement goal - be it reading an industry-expert book or meeting a personal writing target. His positive attitude no matter the situation was a great asset as well, and that came across both in person and in his writing. You could always count on Tyler to introduce a bit of levity right when the situation needed it.
Chris Zelenak
Tyler was extremely enthusiastic about improving customer outreach, and did a great job in helping craft EB's outreach to our users. His positive attitude was a great asset, both in how he communicated with customers and in how he raised the spirits of everyone at the company. ( As someone who tends to butcher the flow of a sentence, I'll also sorely miss his on-point copy edit skills. )
Michael Kuehl
Tyler's copy-editing abilities are truly top-notch - I'm pretty sure he can spot typos before you have actually written them. He has that talent of taking a paragraph of dry and repetitive text and turing it into something with flavor and an actual marketing punch - a skill that amazed me every time I saw it in action. In addition, over the time I've known him, he has continually expanded his abilities across a broad spectrum of topics, from marketing to programming. You will rarely find him without a current self-improvement goal - be it reading an industry-expert book or meeting a personal writing target. His positive attitude no matter the situation was a great asset as well, and that came across both in person and in his writing. You could always count on Tyler to introduce a bit of levity right when the situation needed it.
Chris Zelenak
Tyler was extremely enthusiastic about improving customer outreach, and did a great job in helping craft EB's outreach to our users. His positive attitude was a great asset, both in how he communicated with customers and in how he raised the spirits of everyone at the company. ( As someone who tends to butcher the flow of a sentence, I'll also sorely miss his on-point copy edit skills. )
Experience
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PacketFabric
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing Operations
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Nov 2022 - Present
Responsible for marketing operations work, including but not limited to:* Marketing automation* Integration and optimization of marketing tools* Campaign reporting and analytics* Data normalization and integrity
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Director of Marketing
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Jan 2021 - Nov 2022
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Product Marketing Manager
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Apr 2017 - Dec 2020
My role is cross-functional, and I work closely with the marketing team, business development team, the product team, and the sales team to communicate our message, drive lead generation, and help close deals.
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Indy Hackers
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United States
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Technology, Information and Internet
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Board Member
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Jan 2017 - Oct 2020
IndyHackers strives to help tech people in Indiana grow by fostering community connections and celebrating individual successes. I was a board member of Indy Hackers from 2017 to 2020. I was responsible for communications, including a monthly newsletter, social media content, and information published on the website. IndyHackers strives to help tech people in Indiana grow by fostering community connections and celebrating individual successes. I was a board member of Indy Hackers from 2017 to 2020. I was responsible for communications, including a monthly newsletter, social media content, and information published on the website.
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App Press
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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Mar 2016 - Apr 2017
• Successfully launched a new free offering for the platform, improving year over year signups 23x • Implemented SEO and content marketing strategies, doubling year over year site traffic • Worked with the sales team to qualify leads, streamline the sales cycle, and close consulting deals • Developed and lead App Press' marketing team, working with sales people, designers, and project managers to execute and improve ROI-positive marketing campaigns • Improved user onboarding using behavioral emails and in-app messaging
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Freelance
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Indianapolis, Indiana Area
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Growth and Marketing Consultant
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Aug 2015 - May 2016
• Helped multiple clients bring new products and services to market • Researched, planned, and executed product positioning and messaging • Worked with clients to revamp existing marketing content, reposition their brand, and improve site content for better SEO and user experience • Helped multiple clients bring new products and services to market • Researched, planned, and executed product positioning and messaging • Worked with clients to revamp existing marketing content, reposition their brand, and improve site content for better SEO and user experience
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Expected Behavior
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United States
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Software Development
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1 - 100 Employee
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Customer Success and Marketing
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Feb 2012 - Aug 2015
• Oversaw a 10x improvement in monthly recurring revenue • Brought multiple new tech products to market • Improved onboarding and user experience for multiple SaaS products • Oversaw a 10x improvement in monthly recurring revenue • Brought multiple new tech products to market • Improved onboarding and user experience for multiple SaaS products
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Freelance
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Indianapolis, IN
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SEO Consultant
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Sep 2008 - Jan 2012
I specialized in white-hat, on and off-site SEO, with an emphasis on content creation, link-building, and technical SEO improvement. I planned and executed evergreen content to drive traffic and conversions for years to come. I specialized in white-hat, on and off-site SEO, with an emphasis on content creation, link-building, and technical SEO improvement. I planned and executed evergreen content to drive traffic and conversions for years to come.
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ZESCO
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Utilities
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700 & Above Employee
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Web Content Manager
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Aug 2009 - Dec 2011
I was in charge of graphic design for advertisements, shooting and editing all product photography, and writing and optimizing product descriptions for both users and search engines. I was also in charge of Zesco's YouTube channel, blog content, and many other aspects of content creation designed to boost traffic to the site. Working at Zesco allowed me to exercise my love of writing, and develop a keen interest in SEO, content strategy, and writing conversion-focused copy. I was in charge of graphic design for advertisements, shooting and editing all product photography, and writing and optimizing product descriptions for both users and search engines. I was also in charge of Zesco's YouTube channel, blog content, and many other aspects of content creation designed to boost traffic to the site. Working at Zesco allowed me to exercise my love of writing, and develop a keen interest in SEO, content strategy, and writing conversion-focused copy.
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Gannett | USA TODAY NETWORK
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United States
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Media Production
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700 & Above Employee
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Image Specialist
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Aug 2007 - Aug 2009
My duties included color correcting, cropping, resizing, and editing photos for newspapers across the country. The RTC was a deadline-driven job, and I consistently performed above and beyond expected hourly output, using my extra time to coach newer members of the team, assist others with their own workloads, and implement ideas for improving workflow. I developed a love for experimentation and optimization while working at the RTC - skills that would come in handy in future jobs. My duties included color correcting, cropping, resizing, and editing photos for newspapers across the country. The RTC was a deadline-driven job, and I consistently performed above and beyond expected hourly output, using my extra time to coach newer members of the team, assist others with their own workloads, and implement ideas for improving workflow. I developed a love for experimentation and optimization while working at the RTC - skills that would come in handy in future jobs.
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Photographer
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Jan 2007 - Apr 2007
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ALF Internal Processing
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May 2005 - Apr 2007
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Photo Editor
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Aug 2006 - Dec 2006
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Page Designer
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Aug 2006 - Dec 2006
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Photographer
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Dec 2004 - Dec 2006
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Education
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2002 - 2006
Indiana University Bloomington
BA, Journalism -
1992 - 1999
Hogwarts
Ravenclaw House, Transmutation
Community
