Mackenzie Kreitler
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Topline Score
Bio
Chuck Casto
Mackenzie is wise beyond her years. She's both enthusiastic and grounded, and has a very strong work ethic. She has been an integral part of our PR Team at CSN Stores and is one of the most talented writers and researchers we've ever had as an intern. I am confident that she will continue to excel in her next position and, if you're hiring, you should hire her. She will bring a lot of value and talent to your company.
Dave Ladetto
Mackenzie is passionate about the communications field, and has a natural ability to network and build valuable relationships. Even though the PR 'newsroom-like' environment is very fast paced at CSN Stores (one of the largest and fastest growing online companies in the U.S.), she always stayed on her toes -- presenting new ideas, completing projects on time, always willing to learn, and much more. She's got a great sense of humor, too, and is highly recommended.
Chuck Casto
Mackenzie is wise beyond her years. She's both enthusiastic and grounded, and has a very strong work ethic. She has been an integral part of our PR Team at CSN Stores and is one of the most talented writers and researchers we've ever had as an intern. I am confident that she will continue to excel in her next position and, if you're hiring, you should hire her. She will bring a lot of value and talent to your company.
Dave Ladetto
Mackenzie is passionate about the communications field, and has a natural ability to network and build valuable relationships. Even though the PR 'newsroom-like' environment is very fast paced at CSN Stores (one of the largest and fastest growing online companies in the U.S.), she always stayed on her toes -- presenting new ideas, completing projects on time, always willing to learn, and much more. She's got a great sense of humor, too, and is highly recommended.
Chuck Casto
Mackenzie is wise beyond her years. She's both enthusiastic and grounded, and has a very strong work ethic. She has been an integral part of our PR Team at CSN Stores and is one of the most talented writers and researchers we've ever had as an intern. I am confident that she will continue to excel in her next position and, if you're hiring, you should hire her. She will bring a lot of value and talent to your company.
Dave Ladetto
Mackenzie is passionate about the communications field, and has a natural ability to network and build valuable relationships. Even though the PR 'newsroom-like' environment is very fast paced at CSN Stores (one of the largest and fastest growing online companies in the U.S.), she always stayed on her toes -- presenting new ideas, completing projects on time, always willing to learn, and much more. She's got a great sense of humor, too, and is highly recommended.
Chuck Casto
Mackenzie is wise beyond her years. She's both enthusiastic and grounded, and has a very strong work ethic. She has been an integral part of our PR Team at CSN Stores and is one of the most talented writers and researchers we've ever had as an intern. I am confident that she will continue to excel in her next position and, if you're hiring, you should hire her. She will bring a lot of value and talent to your company.
Dave Ladetto
Mackenzie is passionate about the communications field, and has a natural ability to network and build valuable relationships. Even though the PR 'newsroom-like' environment is very fast paced at CSN Stores (one of the largest and fastest growing online companies in the U.S.), she always stayed on her toes -- presenting new ideas, completing projects on time, always willing to learn, and much more. She's got a great sense of humor, too, and is highly recommended.
Experience
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Wise Women's Council
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United States
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Business Consulting and Services
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1 - 100 Employee
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Member
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Mar 2023 - Present
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Innsena
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Director, Media Relations
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Aug 2021 - Present
As senior director of media relations, I manage media relations efforts for several accounts which includes ideation of campaigns, strategizing on PR efforts, building relationships with reporters on behalf of Innsena and our clients, developing PR plans, drafting press releases, overseeing creation of pitchable assets like surveys and studies. I also handle analyst relations for many of our clients.
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Media Relations Director
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Sep 2018 - Aug 2021
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Kreitler PR
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Manchester, NH
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Independent Contractor
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Aug 2018 - Aug 2021
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Digital PR Manager
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Feb 2018 - Dec 2018
- Ideate link building assets such as surveys and infographic and oversee creation - Consult clients on link building best practices - Work with reporters and editors to place bylined articles for clients - Ideate link building assets such as surveys and infographic and oversee creation - Consult clients on link building best practices - Work with reporters and editors to place bylined articles for clients
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Student Loan Hero
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Financial Services
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1 - 100 Employee
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PR Project Manager
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Apr 2018 - Aug 2018
- Oversee creation and promotion of link building assets from start to finish (using tools such as JIRA, Asana, Skyword, etc.) - Ideate link building content including studies and surveys relevant to company goals - Draft and edit press releases
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Media Relations Specialist
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Oct 2016 - Mar 2018
- Plan, ideate and execute media campaigns focused on building awareness and improving our SEO rankings- Ideate and promote content including studies and surveys relevant to company goals- Identify and secure proactive media opportunities- Edit press releases, blog posts and bylined articles- Plan and staff company presence at key industry events
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Matter Communications
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Senior Account Executive
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Jun 2016 - Sep 2016
- Plan and execute product launch campaigns for clients- Identify and secure proactive media opportunities- Draft press releases, blog posts and bylined articles- Manage and coach junior level teammates- Staff media briefings in-person or via phone
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Account Executive
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Jun 2013 - Jun 2016
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Assistant Account Executive
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Jun 2012 - Jun 2013
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Account Coordinator
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Jun 2011 - Jun 2012
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Wayfair
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United States
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Retail
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700 & Above Employee
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PR Intern
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Jan 2011 - Apr 2011
- Worked in the PR department at CSN Stores (now Wayfair) - Pitched national editors and writers story ideas to feature CSN’s products in various media outlets - Helped coordinate contests such as the Search for the Worst Workspace to gain national coverage about CSN - Wrote blog entries for the CSN blog page to highlight interesting products that CSN carries - Worked in the PR department at CSN Stores (now Wayfair) - Pitched national editors and writers story ideas to feature CSN’s products in various media outlets - Helped coordinate contests such as the Search for the Worst Workspace to gain national coverage about CSN - Wrote blog entries for the CSN blog page to highlight interesting products that CSN carries
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Boston University
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United States
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Higher Education
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700 & Above Employee
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Marketing and Communications Assistant
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Jan 2011 - Apr 2011
- Managed the Facebook fan page and Twitter to publicize news about the School of Social Work including upcoming faculty publications and School-sponsored events - Wrote articles about faculty research and alum projects and careers to be posted on the website via WordPress and to be published in the School’s bi-annual publication, "Currents" - Managed the Facebook fan page and Twitter to publicize news about the School of Social Work including upcoming faculty publications and School-sponsored events - Wrote articles about faculty research and alum projects and careers to be posted on the website via WordPress and to be published in the School’s bi-annual publication, "Currents"
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Public Relations Intern
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May 2010 - Aug 2010
- Wrote “Pets of the Week” for local newspapers to raise adoption rates of older pets - Wrote and sent out the weekly newsletter via Constant Contact to reach potential donors and volunteers with upcoming events, fundraisers and shelter news - Researched and wrote press releases about fundraising events and notable donations Updated the Facebook fan page with photos and information on events and incoming pets available for adoption - Wrote “Pets of the Week” for local newspapers to raise adoption rates of older pets - Wrote and sent out the weekly newsletter via Constant Contact to reach potential donors and volunteers with upcoming events, fundraisers and shelter news - Researched and wrote press releases about fundraising events and notable donations Updated the Facebook fan page with photos and information on events and incoming pets available for adoption
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Education
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2007 - 2011
Boston University
Bachelor's of Science, Communication
