Karen Yau
Project Manager at Commercial Radio Interactive- Claim this Profile
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Mandarin -
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English -
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Cantonese -
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Bio
Credentials
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Google Adwords Certificate
GoogleJan, 2015- Nov, 2024 -
Integral NLP Diploma & Practitioner - Effective Selling
CWT Integral Mind Training Centre -
Practical English Phonetics and Phonology
International Phonetic (H.K.) Association
Experience
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Commercial Radio Interactive
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Online Audio and Video Media
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1 - 100 Employee
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Project Manager
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Dec 2019 - Present
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Senior Project Manager
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Feb 2019 - Present
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HK01
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Hong Kong
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Technology, Information and Internet
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200 - 300 Employee
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Project Manager
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Aug 2017 - Feb 2019
- Managing a team of six members; - Problems solving; - Leading the team to ensure projects go smoothly; - Managing and monitoring projects in terms of content marketing, event organizing, video and photo production, KOL marketing, display / OOH advertising and the like; - Working closely with internal and external parties to ensure project quality; - Major clients: HK01, Sino Group, Kewpie, Thermos, Kao, HKSTP, Cyberport, HKTDC, LCSD, VTC, Tourism Australia and the like. Show less
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VS MEDIA LIMITED
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Hong Kong
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Media Production
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1 - 100 Employee
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Project Manager
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Jan 2017 - Aug 2017
- Coordinating and reviewing projects are delivered on track; - Working closely with internal and external parties to ensure project quality; - Working closely with KOLs and media for strategic partnerships; - Providing digital product training and other market info to sales team; - Initiating, executing and optimizing media campaigns in terms of facebook, Google Adwords, other online media, etc; - Managing a team of two members. - Coordinating and reviewing projects are delivered on track; - Working closely with internal and external parties to ensure project quality; - Working closely with KOLs and media for strategic partnerships; - Providing digital product training and other market info to sales team; - Initiating, executing and optimizing media campaigns in terms of facebook, Google Adwords, other online media, etc; - Managing a team of two members.
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Toluna
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United States
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Market Research
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700 & Above Employee
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APAC Affiliate Manager
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Jul 2016 - Dec 2016
- Responsible for the acquisition and growth of online members in China, Hong Kong, India, the Philippines and Thailand; - Maintaining relationship with existing marketing affiliates and recruiting new affiliates; - Initiating and executing media campaigns in terms of facebook, Google Adwords, eDM, etc; - Maintaining detailed reports regarding to the effectiveness of each marketing campaign; - Working with supporting team to solve technical problems. - Responsible for the acquisition and growth of online members in China, Hong Kong, India, the Philippines and Thailand; - Maintaining relationship with existing marketing affiliates and recruiting new affiliates; - Initiating and executing media campaigns in terms of facebook, Google Adwords, eDM, etc; - Maintaining detailed reports regarding to the effectiveness of each marketing campaign; - Working with supporting team to solve technical problems.
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Madcradle Online Limited
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Hong Kong
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Advertising Services
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1 - 100 Employee
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Assistant Marketing Manager
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Jan 2013 - Mar 2016
- Initiated, planned and executed marketing campaigns for the company in terms of social media maintenance, digital advertising, eDM, print Ads, seminar, exhibition etc; - Developed new advertising products and designed selling packages for in-house sales team; - Market analysis for the company and clients; - Kept close relationship with channel partners including Google, Yahoo, Facebook, Paypal, to name a few; - Media buying; - Participated in pitching process and provided media plan to the clients; - Key-account management; - Provided internal and external product training. Show less
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PCCW
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Hong Kong
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Software Development
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700 & Above Employee
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Senior Sales Executive
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2012 - 2013
- Account servicing; - Created and maintained relationship with clients; - Promoted Multi-media solutions (Both Online & Offline) to clients; - Handled accounts and follow-ups; - Prepared sales proposal and presentation for the clients. - Account servicing; - Created and maintained relationship with clients; - Promoted Multi-media solutions (Both Online & Offline) to clients; - Handled accounts and follow-ups; - Prepared sales proposal and presentation for the clients.
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Hong kong Cable Television Limited
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Executive Offices
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1 - 100 Employee
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Sales Coordinator
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2011 - 2012
- Coordinated with sales team to formulate effective strategies; - Conducted market research and analyzed market information; - Performed sales administrative activities; - Coordinated production with clients & internal departments; - Account servicing; - Coordinated booking status, reports and forecast for sales management. - Coordinated with sales team to formulate effective strategies; - Conducted market research and analyzed market information; - Performed sales administrative activities; - Coordinated production with clients & internal departments; - Account servicing; - Coordinated booking status, reports and forecast for sales management.
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Marketing Executive
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Mar 2011 - Oct 2011
- Developed and executed innovative marketing to promote products to the customers in Hong Kong and China in terms of roadshows, exhibitions, online and offline advertising and public relations tasks; - Participated in product launch, shop design and website development and maintenance; - Created and built good relationships with customers. - Developed and executed innovative marketing to promote products to the customers in Hong Kong and China in terms of roadshows, exhibitions, online and offline advertising and public relations tasks; - Participated in product launch, shop design and website development and maintenance; - Created and built good relationships with customers.
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Guru Online - AdBeyond (Group) Limited
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Hong Kong
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Advertising Services
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100 - 200 Employee
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Online Marketing Assistant
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Dec 2010 - Mar 2011
- Social media copywriting; - Provided marketing, administrative and clerical support for the team; - Maintained the members of Facebook, Openrice or other forums. - Social media copywriting; - Provided marketing, administrative and clerical support for the team; - Maintained the members of Facebook, Openrice or other forums.
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Parttime Event Helper
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Jan 2007 - Dec 2010
- Assisted in managing other helpers in various events and functions; - Assisted in preparing and setting up the functions; - Assisted in holding functions in shopping malls; - Handled customer enquiries. - Assisted in managing other helpers in various events and functions; - Assisted in preparing and setting up the functions; - Assisted in holding functions in shopping malls; - Handled customer enquiries.
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Education
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University of Southern Queensland
Bachelor of Business Administration (B.B.A.), Marketing -
Lingnan University
Bachelor of Arts (B.A.), English/Language Arts Teacher Education