Karen Yau

Project Manager at Commercial Radio Interactive
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Languages
  • Mandarin -
  • English -
  • Cantonese -

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Credentials

  • Google Adwords Certificate
    Google
    Jan, 2015
    - Nov, 2024
  • Integral NLP Diploma & Practitioner - Effective Selling
    CWT Integral Mind Training Centre
  • Practical English Phonetics and Phonology
    International Phonetic (H.K.) Association

Experience

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Project Manager
      • Dec 2019 - Present

    • Senior Project Manager
      • Feb 2019 - Present

    • Hong Kong
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Project Manager
      • Aug 2017 - Feb 2019

      - Managing a team of six members; - Problems solving; - Leading the team to ensure projects go smoothly; - Managing and monitoring projects in terms of content marketing, event organizing, video and photo production, KOL marketing, display / OOH advertising and the like; - Working closely with internal and external parties to ensure project quality; - Major clients: HK01, Sino Group, Kewpie, Thermos, Kao, HKSTP, Cyberport, HKTDC, LCSD, VTC, Tourism Australia and the like. Show less

    • Hong Kong
    • Media Production
    • 1 - 100 Employee
    • Project Manager
      • Jan 2017 - Aug 2017

      - Coordinating and reviewing projects are delivered on track; - Working closely with internal and external parties to ensure project quality; - Working closely with KOLs and media for strategic partnerships; - Providing digital product training and other market info to sales team; - Initiating, executing and optimizing media campaigns in terms of facebook, Google Adwords, other online media, etc; - Managing a team of two members. - Coordinating and reviewing projects are delivered on track; - Working closely with internal and external parties to ensure project quality; - Working closely with KOLs and media for strategic partnerships; - Providing digital product training and other market info to sales team; - Initiating, executing and optimizing media campaigns in terms of facebook, Google Adwords, other online media, etc; - Managing a team of two members.

    • United States
    • Market Research
    • 700 & Above Employee
    • APAC Affiliate Manager
      • Jul 2016 - Dec 2016

      - Responsible for the acquisition and growth of online members in China, Hong Kong, India, the Philippines and Thailand; - Maintaining relationship with existing marketing affiliates and recruiting new affiliates; - Initiating and executing media campaigns in terms of facebook, Google Adwords, eDM, etc; - Maintaining detailed reports regarding to the effectiveness of each marketing campaign; - Working with supporting team to solve technical problems. - Responsible for the acquisition and growth of online members in China, Hong Kong, India, the Philippines and Thailand; - Maintaining relationship with existing marketing affiliates and recruiting new affiliates; - Initiating and executing media campaigns in terms of facebook, Google Adwords, eDM, etc; - Maintaining detailed reports regarding to the effectiveness of each marketing campaign; - Working with supporting team to solve technical problems.

    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • Jan 2013 - Mar 2016

      - Initiated, planned and executed marketing campaigns for the company in terms of social media maintenance, digital advertising, eDM, print Ads, seminar, exhibition etc; - Developed new advertising products and designed selling packages for in-house sales team; - Market analysis for the company and clients; - Kept close relationship with channel partners including Google, Yahoo, Facebook, Paypal, to name a few; - Media buying; - Participated in pitching process and provided media plan to the clients; - Key-account management; - Provided internal and external product training. Show less

    • Hong Kong
    • Software Development
    • 700 & Above Employee
    • Senior Sales Executive
      • 2012 - 2013

      - Account servicing; - Created and maintained relationship with clients; - Promoted Multi-media solutions (Both Online & Offline) to clients; - Handled accounts and follow-ups; - Prepared sales proposal and presentation for the clients. - Account servicing; - Created and maintained relationship with clients; - Promoted Multi-media solutions (Both Online & Offline) to clients; - Handled accounts and follow-ups; - Prepared sales proposal and presentation for the clients.

    • Executive Offices
    • 1 - 100 Employee
    • Sales Coordinator
      • 2011 - 2012

      - Coordinated with sales team to formulate effective strategies; - Conducted market research and analyzed market information; - Performed sales administrative activities; - Coordinated production with clients & internal departments; - Account servicing; - Coordinated booking status, reports and forecast for sales management. - Coordinated with sales team to formulate effective strategies; - Conducted market research and analyzed market information; - Performed sales administrative activities; - Coordinated production with clients & internal departments; - Account servicing; - Coordinated booking status, reports and forecast for sales management.

    • Marketing Executive
      • Mar 2011 - Oct 2011

      - Developed and executed innovative marketing to promote products to the customers in Hong Kong and China in terms of roadshows, exhibitions, online and offline advertising and public relations tasks; - Participated in product launch, shop design and website development and maintenance; - Created and built good relationships with customers. - Developed and executed innovative marketing to promote products to the customers in Hong Kong and China in terms of roadshows, exhibitions, online and offline advertising and public relations tasks; - Participated in product launch, shop design and website development and maintenance; - Created and built good relationships with customers.

    • Hong Kong
    • Advertising Services
    • 100 - 200 Employee
    • Online Marketing Assistant
      • Dec 2010 - Mar 2011

      - Social media copywriting; - Provided marketing, administrative and clerical support for the team; - Maintained the members of Facebook, Openrice or other forums. - Social media copywriting; - Provided marketing, administrative and clerical support for the team; - Maintained the members of Facebook, Openrice or other forums.

    • Parttime Event Helper
      • Jan 2007 - Dec 2010

      - Assisted in managing other helpers in various events and functions; - Assisted in preparing and setting up the functions; - Assisted in holding functions in shopping malls; - Handled customer enquiries. - Assisted in managing other helpers in various events and functions; - Assisted in preparing and setting up the functions; - Assisted in holding functions in shopping malls; - Handled customer enquiries.

Education

  • University of Southern Queensland
    Bachelor of Business Administration (B.B.A.), Marketing
    2009 - 2011
  • Lingnan University
    Bachelor of Arts (B.A.), English/Language Arts Teacher Education

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