Elizabeth Frederick
Strategist / Account Services Manager at IFACTORY- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Russian Limited working proficiency
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German Elementary proficiency
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Bio
Judy Sockol
I had the pleasure of working with Elizabeth at Continuity Family Business Consultants where she was the Director of Marketing. As a Senior Consultant with the firm, I benefited directly from Elizabeth’s marketing expertise. Elizabeth is not only extremely smart and competent, but also has an effectively calm and self- assured manner that makes you feel that anything is doable. She has innovative ideas and listens intently to the input of others when helping to guide the marketing and PR agenda. In addition, she is warm and easy to talk to and always generous with her time and willingness to help. Elizabeth is an incredibly positive influence on the entire team and a joy to work with.
Nathan Pieratt
I had the privilege to work with Elizabeth over the course of two months and in that time she showed the following skills: Leadership in the form of strong strategic thinking. She is strong on critical thinking, quick to dig into the research and understands the benefits of each channel, allowing her to move the pieces around to get the best engagement and ROI. It was fun to watch. Leadership in the form of strong communication skills. She was a leader among her peers, offering constructive feedback in combination with an upbeat and encouraging attitude. Leadership in the form of creative strategy and execution. Her ideas were engaging and pushed the envelope. Ask her about the food truck and #blissforall campaign. You can see her skills in her words, how she writes. She has an open and smart writing style that pulls you into the story. She can also sell her ideas, she will make you feel the passion and energy she put into the work, and support it with the research and data all good creative campaigns need to win. Other qualities she brings to the table are hard work and passion. One might say that these qualities are considered table steaks, a must have, but she offers more than that. Her work ethic was extremely impressive and the outcome was a far more robust and strategic campaign than requested. Industry caliber work. Her passion and creativity was contagious and inspired many of her peers to work harder. Elizabeth offers a unique balance of creative strategy, marketing expertise, leadership, and a contagious, can-do, let's-have-some-fun spirit. This is very hard to find. You’d be lucky to see this in action. Hire her before I do.
Judy Sockol
I had the pleasure of working with Elizabeth at Continuity Family Business Consultants where she was the Director of Marketing. As a Senior Consultant with the firm, I benefited directly from Elizabeth’s marketing expertise. Elizabeth is not only extremely smart and competent, but also has an effectively calm and self- assured manner that makes you feel that anything is doable. She has innovative ideas and listens intently to the input of others when helping to guide the marketing and PR agenda. In addition, she is warm and easy to talk to and always generous with her time and willingness to help. Elizabeth is an incredibly positive influence on the entire team and a joy to work with.
Nathan Pieratt
I had the privilege to work with Elizabeth over the course of two months and in that time she showed the following skills: Leadership in the form of strong strategic thinking. She is strong on critical thinking, quick to dig into the research and understands the benefits of each channel, allowing her to move the pieces around to get the best engagement and ROI. It was fun to watch. Leadership in the form of strong communication skills. She was a leader among her peers, offering constructive feedback in combination with an upbeat and encouraging attitude. Leadership in the form of creative strategy and execution. Her ideas were engaging and pushed the envelope. Ask her about the food truck and #blissforall campaign. You can see her skills in her words, how she writes. She has an open and smart writing style that pulls you into the story. She can also sell her ideas, she will make you feel the passion and energy she put into the work, and support it with the research and data all good creative campaigns need to win. Other qualities she brings to the table are hard work and passion. One might say that these qualities are considered table steaks, a must have, but she offers more than that. Her work ethic was extremely impressive and the outcome was a far more robust and strategic campaign than requested. Industry caliber work. Her passion and creativity was contagious and inspired many of her peers to work harder. Elizabeth offers a unique balance of creative strategy, marketing expertise, leadership, and a contagious, can-do, let's-have-some-fun spirit. This is very hard to find. You’d be lucky to see this in action. Hire her before I do.
Judy Sockol
I had the pleasure of working with Elizabeth at Continuity Family Business Consultants where she was the Director of Marketing. As a Senior Consultant with the firm, I benefited directly from Elizabeth’s marketing expertise. Elizabeth is not only extremely smart and competent, but also has an effectively calm and self- assured manner that makes you feel that anything is doable. She has innovative ideas and listens intently to the input of others when helping to guide the marketing and PR agenda. In addition, she is warm and easy to talk to and always generous with her time and willingness to help. Elizabeth is an incredibly positive influence on the entire team and a joy to work with.
Nathan Pieratt
I had the privilege to work with Elizabeth over the course of two months and in that time she showed the following skills: Leadership in the form of strong strategic thinking. She is strong on critical thinking, quick to dig into the research and understands the benefits of each channel, allowing her to move the pieces around to get the best engagement and ROI. It was fun to watch. Leadership in the form of strong communication skills. She was a leader among her peers, offering constructive feedback in combination with an upbeat and encouraging attitude. Leadership in the form of creative strategy and execution. Her ideas were engaging and pushed the envelope. Ask her about the food truck and #blissforall campaign. You can see her skills in her words, how she writes. She has an open and smart writing style that pulls you into the story. She can also sell her ideas, she will make you feel the passion and energy she put into the work, and support it with the research and data all good creative campaigns need to win. Other qualities she brings to the table are hard work and passion. One might say that these qualities are considered table steaks, a must have, but she offers more than that. Her work ethic was extremely impressive and the outcome was a far more robust and strategic campaign than requested. Industry caliber work. Her passion and creativity was contagious and inspired many of her peers to work harder. Elizabeth offers a unique balance of creative strategy, marketing expertise, leadership, and a contagious, can-do, let's-have-some-fun spirit. This is very hard to find. You’d be lucky to see this in action. Hire her before I do.
Judy Sockol
I had the pleasure of working with Elizabeth at Continuity Family Business Consultants where she was the Director of Marketing. As a Senior Consultant with the firm, I benefited directly from Elizabeth’s marketing expertise. Elizabeth is not only extremely smart and competent, but also has an effectively calm and self- assured manner that makes you feel that anything is doable. She has innovative ideas and listens intently to the input of others when helping to guide the marketing and PR agenda. In addition, she is warm and easy to talk to and always generous with her time and willingness to help. Elizabeth is an incredibly positive influence on the entire team and a joy to work with.
Nathan Pieratt
I had the privilege to work with Elizabeth over the course of two months and in that time she showed the following skills: Leadership in the form of strong strategic thinking. She is strong on critical thinking, quick to dig into the research and understands the benefits of each channel, allowing her to move the pieces around to get the best engagement and ROI. It was fun to watch. Leadership in the form of strong communication skills. She was a leader among her peers, offering constructive feedback in combination with an upbeat and encouraging attitude. Leadership in the form of creative strategy and execution. Her ideas were engaging and pushed the envelope. Ask her about the food truck and #blissforall campaign. You can see her skills in her words, how she writes. She has an open and smart writing style that pulls you into the story. She can also sell her ideas, she will make you feel the passion and energy she put into the work, and support it with the research and data all good creative campaigns need to win. Other qualities she brings to the table are hard work and passion. One might say that these qualities are considered table steaks, a must have, but she offers more than that. Her work ethic was extremely impressive and the outcome was a far more robust and strategic campaign than requested. Industry caliber work. Her passion and creativity was contagious and inspired many of her peers to work harder. Elizabeth offers a unique balance of creative strategy, marketing expertise, leadership, and a contagious, can-do, let's-have-some-fun spirit. This is very hard to find. You’d be lucky to see this in action. Hire her before I do.
Experience
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IFACTORY
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United States
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Software Development
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1 - 100 Employee
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Strategist / Account Services Manager
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Mar 2022 - Present
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Continuity Family Business Consulting
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director of Marketing
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Sep 2017 - Jan 2021
Oversee all marketing and publication activities for boutique consulting firm. Implemented new CRM, email automation, and website. Manage newsletter, thought leadership, social media, SEO, and analytics. Oversee all marketing and publication activities for boutique consulting firm. Implemented new CRM, email automation, and website. Manage newsletter, thought leadership, social media, SEO, and analytics.
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Intead - International Education Advantage, LLC
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Advertising Services
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1 - 100 Employee
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Marketing Director
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Mar 2012 - Jan 2017
From strategy to implementation, I built effective global marketing strategies blending on-the-ground recruitment with print and digital marketing. I worked with clients to apply global marketing expertise and digital tools to improve university capacity to recruit and enroll international students. * Built international brands for academic institutions * Developed marketing strategies and digital tools to attract, recruit, orient and retain international students * Conducted student and market research to clearly identify market differentiators using voice of the customer methodologies * Developed influential messaging and culturally literate content for diverse international audiences * Developed analytics to continually track and improve online marketing activity using inbound, email marketing, and social media campaigns * Developed iPad and other mobile apps to build targeted international recruiting channels Skills go beyond developing a global marketing strategy to include: content development, copywriting, marketing automation, analytics, online and social media advertising, project management, and market research. I managed all aspects of marketing initiatives, including client relationships, internal teams, external vendors, project budgets and timelines. Clients have included: Northeastern University, Indiana State University, University of Wisconsin-Milwaukee, AFS / Sentio. Show less
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Tessellati, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Director
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Jan 2010 - Jan 2017
As Marketing Director at Tessellati, I helped clients identify, articulate, and market intangible services that matter profoundly to their audiences. Whether conveying the value of a new healthcare advancement or developing fundraising strategy and materials, I synthesized information from varied sources and deftly navigated multiple agendas to produce communications tools that attract desired audiences and inspire action. I love the serial comma, but I can adapt to my client's style guide. Sample project activities included: * Overseeing publication of consumer-focused print newsletter for hospital client, mailing to 500K+ homes * Producing SEO-strategic website copywriting for healthcare client * Developing strategy for hospital capital campaign * Creating advertising and social media campaigns for healthcare non-profit * Managing reporting processes and development for hospital government reports * Executing direct mail campaigns for physician referral and event promotion * Developing print collateral for multiple hospital services lines * Leading strategy and content development for internal human resources publications and training materials Industry knowledge in professional services, human resources, management consulting, technology, healthcare, academia, and publishing. Clients have included: MedStar Georgetown University Hospital, Beth Israel Deaconess Hospital-Plymouth, Doctors Community Hospital, MedStar Montgomery Medical Center. Show less
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Independent Marketing Consultant
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Jan 2001 - Jan 2010
Created compelling sites and pieces for a broad range of client projects, including websites, newsletters, brochures, flyers, annual reports, direct mail, grant research reports, articles. Facilitated branding and strategy development for clients' communications in print and digital media. Collaborated with designers and developers to deliver work that persuades and inspires action. Created compelling sites and pieces for a broad range of client projects, including websites, newsletters, brochures, flyers, annual reports, direct mail, grant research reports, articles. Facilitated branding and strategy development for clients' communications in print and digital media. Collaborated with designers and developers to deliver work that persuades and inspires action.
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SapientRazorfish
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United States
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Business Consulting and Services
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500 - 600 Employee
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Content Specialist
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Jan 1999 - Jan 2001
Collaborated with designers, developers, and information architects to produce inspiring client websites. Planned and facilitated User Experience Workshops with executive-level clients. Developed strategy and wrote original copy; adapted print materials for digital media. Composed style guides. Coordinated all parties through the production process. Clients include: Groupe Clarins, Copyright Clearance Center, Legg Mason Financial, International Flavors and Fragrances. Collaborated with designers, developers, and information architects to produce inspiring client websites. Planned and facilitated User Experience Workshops with executive-level clients. Developed strategy and wrote original copy; adapted print materials for digital media. Composed style guides. Coordinated all parties through the production process. Clients include: Groupe Clarins, Copyright Clearance Center, Legg Mason Financial, International Flavors and Fragrances.
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i-Cube
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Software Development
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1 - 100 Employee
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Manager, Campus Recruiting
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Jun 1998 - 2000
Developed program strategy and marketing materials for groundbreaking national campus recruiting program in a competitive market. Trained 100+ global employees in presentation skills, communication with college audience, and interviewing. Evaluated and hired candidates. Managed 6-figure budget. Planned and facilitated creative events to assess candidates and introduce the company culture through team building adventures with Outward Bound. Managed relationships with external university employees. Show less
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Education
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1994 - 1998
Wellesley College
B.A, FRENCH AND RUSSIAN -
2018 - 2019
West Virginia University
Master of Science - MS, Integrated Marketing Communications
Community
