Akrit Soin

Commercial Project Manager at Young Master Brewery
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Contact Information
us****@****om
(386) 825-5501
Location
London, UK
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency

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5.0

/5.0
/ Based on 3 ratings
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Stefanía Renzulli

Akrit is that goal oriented, tenacious and smart person that every team needs! When I first met Akrit, he joined my team to lead the efforts in the APAC market with great focus in India. Shortly after, he was already exploring other business opportunities to open up new doors to sales and business expansion in the area. When you meet him, you'll see a very relaxed person and a great personality. Behind that, you'll be gladly surprised to find a very smart person, a quick thinker and a target oriented individual who will do whatever it takes to reach his goals. Moreover, he's very fun to be around, working with him is a mix of a great sense of responsibility and some moments of good laughing. Add all of you'll have the perfect mix of a great personality, teamwork and outstanding professional skills that'd help any business. I highly recommend Akrit. Any company will be lucky to have him as part of the team.

Rina Mariana

Akrit is a quick learner and has the ability to work in a fast paced environment and handles stress in a professional manner. He is charismatic and has outstanding selling skill, which along with his tenacity makes him an invaluable asset to any business or strategic venture. Any team will benefit from having him on-board. I have no hesitation in recommending Akrit!

Tapan Raj

I worked with Akrit little more than 2 years at Snaplion and found him to be very diligent at his work. He was a part of our core Business Development team and built a strong list of enterprise clients in a short span of time. He also excelled in Client Relationship management post closure of a contract. Akrit will be an asset to any team that he works with. I wish him all the best for the future.

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Credentials

  • Google Analytics Individual Qualification
    Great Learning
    Sep, 2023
    - Nov, 2024
  • ESG Foundation Course
    Matters Academy
    May, 2023
    - Nov, 2024
  • Digital Marketing Fundamentals
    IIDE - Indian Institute of Digital Education
    Feb, 2023
    - Nov, 2024
  • Hydroponics and Greenhouse Technical Management
    Delish Veggies
    Apr, 2019
    - Nov, 2024

Experience

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Commercial Project Manager
      • Jun 2023 - Aug 2023

      • Data cleaning and analysis of category and channel sales to provide key insights on business drivers for management and sales team. • Initiating new Pricing strategies to improve year-round release category sales for the online channel including bundling, volume discounts and making lower minimum order value viable. • Designed and executed route mapping system to efficiently track field Merchandiser activity and gather key data from Modern off-trade channels to study stock movement and… Show more • Data cleaning and analysis of category and channel sales to provide key insights on business drivers for management and sales team. • Initiating new Pricing strategies to improve year-round release category sales for the online channel including bundling, volume discounts and making lower minimum order value viable. • Designed and executed route mapping system to efficiently track field Merchandiser activity and gather key data from Modern off-trade channels to study stock movement and replenishment patterns. Show less • Data cleaning and analysis of category and channel sales to provide key insights on business drivers for management and sales team. • Initiating new Pricing strategies to improve year-round release category sales for the online channel including bundling, volume discounts and making lower minimum order value viable. • Designed and executed route mapping system to efficiently track field Merchandiser activity and gather key data from Modern off-trade channels to study stock movement and… Show more • Data cleaning and analysis of category and channel sales to provide key insights on business drivers for management and sales team. • Initiating new Pricing strategies to improve year-round release category sales for the online channel including bundling, volume discounts and making lower minimum order value viable. • Designed and executed route mapping system to efficiently track field Merchandiser activity and gather key data from Modern off-trade channels to study stock movement and replenishment patterns. Show less

    • China
    • International Trade and Development
    • 300 - 400 Employee
    • Product Strategy Intern
      • Jun 2023 - Aug 2023

      • Analysis of 'Tonies' , a children's educational speaker, in Hong Kong based on price, distribution channels, and target market • Conducted market research on the Hong Kong population emphasizing on income group, geography, and children per household to guage price sensitivity and consumer behaviour • Designed new Marketing mix, with an emphasis on pricing strategies, promotion bundles and media budget allocation to simulate a 5-year revenue forecast with a focus on growing awareness… Show more • Analysis of 'Tonies' , a children's educational speaker, in Hong Kong based on price, distribution channels, and target market • Conducted market research on the Hong Kong population emphasizing on income group, geography, and children per household to guage price sensitivity and consumer behaviour • Designed new Marketing mix, with an emphasis on pricing strategies, promotion bundles and media budget allocation to simulate a 5-year revenue forecast with a focus on growing awareness in Hong Kong • Presented our recommendations to the Jebsen Consumer Management on a potential go-to-market strategy for the Tonies product line Show less • Analysis of 'Tonies' , a children's educational speaker, in Hong Kong based on price, distribution channels, and target market • Conducted market research on the Hong Kong population emphasizing on income group, geography, and children per household to guage price sensitivity and consumer behaviour • Designed new Marketing mix, with an emphasis on pricing strategies, promotion bundles and media budget allocation to simulate a 5-year revenue forecast with a focus on growing awareness… Show more • Analysis of 'Tonies' , a children's educational speaker, in Hong Kong based on price, distribution channels, and target market • Conducted market research on the Hong Kong population emphasizing on income group, geography, and children per household to guage price sensitivity and consumer behaviour • Designed new Marketing mix, with an emphasis on pricing strategies, promotion bundles and media budget allocation to simulate a 5-year revenue forecast with a focus on growing awareness in Hong Kong • Presented our recommendations to the Jebsen Consumer Management on a potential go-to-market strategy for the Tonies product line Show less

    • Singapore
    • Food and Beverage Services
    • Freelance Consultant
      • Mar 2021 - Aug 2022

      • Streamlined procurement, bookkeeping, logistics, and other daily operational tasks for my family’s Pickle Business in Singapore. • Created a brand identity by establishing an online presence through Instagram, Lazada, Facebook, a dedicated website, SEO, email drip campaigns and through targeted advertising on Facebook and Instagram. • Increased revenue by expanding touchpoints through exclusive partnerships with restaurants, online retailers and by organically ranking as the top search… Show more • Streamlined procurement, bookkeeping, logistics, and other daily operational tasks for my family’s Pickle Business in Singapore. • Created a brand identity by establishing an online presence through Instagram, Lazada, Facebook, a dedicated website, SEO, email drip campaigns and through targeted advertising on Facebook and Instagram. • Increased revenue by expanding touchpoints through exclusive partnerships with restaurants, online retailers and by organically ranking as the top search for Achars in Singapore. Show less • Streamlined procurement, bookkeeping, logistics, and other daily operational tasks for my family’s Pickle Business in Singapore. • Created a brand identity by establishing an online presence through Instagram, Lazada, Facebook, a dedicated website, SEO, email drip campaigns and through targeted advertising on Facebook and Instagram. • Increased revenue by expanding touchpoints through exclusive partnerships with restaurants, online retailers and by organically ranking as the top search… Show more • Streamlined procurement, bookkeeping, logistics, and other daily operational tasks for my family’s Pickle Business in Singapore. • Created a brand identity by establishing an online presence through Instagram, Lazada, Facebook, a dedicated website, SEO, email drip campaigns and through targeted advertising on Facebook and Instagram. • Increased revenue by expanding touchpoints through exclusive partnerships with restaurants, online retailers and by organically ranking as the top search for Achars in Singapore. Show less

    • India
    • Food and Beverage Services
    • Founder
      • Jan 2018 - Dec 2021

      • Developed and certified an Indoor Farming environment to support the growth of Micro-green production through offline sales channels. • Scaled an online community of 4,000 patrons through consistent product education and strategic marketing efforts by leveraging Instagram, Facebook and email campaigns, advertising, and metrics. • Converted relationships into an impactful business through timely supply into retail as well as D2C to households through a subscription model. • Rolled out… Show more • Developed and certified an Indoor Farming environment to support the growth of Micro-green production through offline sales channels. • Scaled an online community of 4,000 patrons through consistent product education and strategic marketing efforts by leveraging Instagram, Facebook and email campaigns, advertising, and metrics. • Converted relationships into an impactful business through timely supply into retail as well as D2C to households through a subscription model. • Rolled out an e-commerce store to sell across India and SEO optimized it to rank first for DIY Microgreens Kits in India. Show less • Developed and certified an Indoor Farming environment to support the growth of Micro-green production through offline sales channels. • Scaled an online community of 4,000 patrons through consistent product education and strategic marketing efforts by leveraging Instagram, Facebook and email campaigns, advertising, and metrics. • Converted relationships into an impactful business through timely supply into retail as well as D2C to households through a subscription model. • Rolled out… Show more • Developed and certified an Indoor Farming environment to support the growth of Micro-green production through offline sales channels. • Scaled an online community of 4,000 patrons through consistent product education and strategic marketing efforts by leveraging Instagram, Facebook and email campaigns, advertising, and metrics. • Converted relationships into an impactful business through timely supply into retail as well as D2C to households through a subscription model. • Rolled out an e-commerce store to sell across India and SEO optimized it to rank first for DIY Microgreens Kits in India. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head Of Partnerships - APAC
      • Jan 2016 - Oct 2017

      • Fortified Mozio’s presence within India and Asia by hiring a valuable Business Development team. • Diversified Last Mile Ground Transport options with carriers including Taxis, Buses, Shared Rides and Trains, bringing costs down from USD40 per ride to USD12 and below. Transport partners included: Midas (Singapore), Ridz.in (India), MyTravelThru.com (Thailand), Orix (India) and Meru.in (India). • Increased transaction volumes in Tier 1 cities in India by partnering with online travel… Show more • Fortified Mozio’s presence within India and Asia by hiring a valuable Business Development team. • Diversified Last Mile Ground Transport options with carriers including Taxis, Buses, Shared Rides and Trains, bringing costs down from USD40 per ride to USD12 and below. Transport partners included: Midas (Singapore), Ridz.in (India), MyTravelThru.com (Thailand), Orix (India) and Meru.in (India). • Increased transaction volumes in Tier 1 cities in India by partnering with online travel agencies, airlines, hotels, and corporate travel desks. Contributing partners included: Ezeego1 (Cox and Kings), SriLankan Airlines, EaseMyTrip.com, and GuestHouser.com. Show less • Fortified Mozio’s presence within India and Asia by hiring a valuable Business Development team. • Diversified Last Mile Ground Transport options with carriers including Taxis, Buses, Shared Rides and Trains, bringing costs down from USD40 per ride to USD12 and below. Transport partners included: Midas (Singapore), Ridz.in (India), MyTravelThru.com (Thailand), Orix (India) and Meru.in (India). • Increased transaction volumes in Tier 1 cities in India by partnering with online travel… Show more • Fortified Mozio’s presence within India and Asia by hiring a valuable Business Development team. • Diversified Last Mile Ground Transport options with carriers including Taxis, Buses, Shared Rides and Trains, bringing costs down from USD40 per ride to USD12 and below. Transport partners included: Midas (Singapore), Ridz.in (India), MyTravelThru.com (Thailand), Orix (India) and Meru.in (India). • Increased transaction volumes in Tier 1 cities in India by partnering with online travel agencies, airlines, hotels, and corporate travel desks. Contributing partners included: Ezeego1 (Cox and Kings), SriLankan Airlines, EaseMyTrip.com, and GuestHouser.com. Show less

    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Business Development Manager
      • Apr 2015 - Dec 2015

      Creating case studies for various verticals to help future prospects better understand the SnapLion Mobile App potential. Assisted in the recruitment process of Business Development Associates to enhance our outreach and sales efforts Training and managing a team of Business Development Associates to meet competitive targets, while allowing them to learn in the field. Approaching large chain Food and Beverage Brands to help power their Mobile Presence with an effective solution for… Show more Creating case studies for various verticals to help future prospects better understand the SnapLion Mobile App potential. Assisted in the recruitment process of Business Development Associates to enhance our outreach and sales efforts Training and managing a team of Business Development Associates to meet competitive targets, while allowing them to learn in the field. Approaching large chain Food and Beverage Brands to help power their Mobile Presence with an effective solution for engagement and home delivery.

    • Business Development Associate
      • Nov 2013 - Apr 2015

      Researching and reaching out to potential businesses for the development of their mobile applications. Driving downloads for apps with targeted online and offline Marketing procedures. Development and execution of various sales strategies to approach new verticals including F&B, Hospitality and entertainment among others. Negotiating deals in high pressure situations to reach a positive outcome. Assisting in the expansion and development of SnapLion’s presence into South East… Show more Researching and reaching out to potential businesses for the development of their mobile applications. Driving downloads for apps with targeted online and offline Marketing procedures. Development and execution of various sales strategies to approach new verticals including F&B, Hospitality and entertainment among others. Negotiating deals in high pressure situations to reach a positive outcome. Assisting in the expansion and development of SnapLion’s presence into South East Asia. Executing Mobile Marketing Strategies alongside Team Leads at Playboy India, Wipro, Dell and Desert Chill respectively to generate customer engagement and in turn provide Higher ROI.

    • Advertising Services
    • 100 - 200 Employee
    • Client Servicing Executive
      • Sep 2013 - Nov 2013

      Negotiating with vendors regarding Event venues and production of merchandise. Research and development of unique experiential marketing ideas for clientele. Constant communication with clients in order for the event to flow systematically. Assisted in the creation of artwork and set design for Max Life Insurance Founders Day and E-Commerce website launch. Assisted with the daily logistics of the Max Life Insurance event. Negotiating with vendors regarding Event venues and production of merchandise. Research and development of unique experiential marketing ideas for clientele. Constant communication with clients in order for the event to flow systematically. Assisted in the creation of artwork and set design for Max Life Insurance Founders Day and E-Commerce website launch. Assisted with the daily logistics of the Max Life Insurance event.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2012 - Jan 2013

      Research and development for marketing/ promotional events for clientele. Keeping stock of inventory for marketing merchandise. Communicating with vendors for prospective events and production of merchandise. Organizing media runs for the distribution of merchandise at necessary locations. Spotify- Assisted in the set up and organization of Spotify tour launch in Los Angeles. Culture Collide Music Festival- Assisted as a member of the Filter Staff, to help with daily logistics… Show more Research and development for marketing/ promotional events for clientele. Keeping stock of inventory for marketing merchandise. Communicating with vendors for prospective events and production of merchandise. Organizing media runs for the distribution of merchandise at necessary locations. Spotify- Assisted in the set up and organization of Spotify tour launch in Los Angeles. Culture Collide Music Festival- Assisted as a member of the Filter Staff, to help with daily logistics at the Music Festival. Show less Research and development for marketing/ promotional events for clientele. Keeping stock of inventory for marketing merchandise. Communicating with vendors for prospective events and production of merchandise. Organizing media runs for the distribution of merchandise at necessary locations. Spotify- Assisted in the set up and organization of Spotify tour launch in Los Angeles. Culture Collide Music Festival- Assisted as a member of the Filter Staff, to help with daily logistics… Show more Research and development for marketing/ promotional events for clientele. Keeping stock of inventory for marketing merchandise. Communicating with vendors for prospective events and production of merchandise. Organizing media runs for the distribution of merchandise at necessary locations. Spotify- Assisted in the set up and organization of Spotify tour launch in Los Angeles. Culture Collide Music Festival- Assisted as a member of the Filter Staff, to help with daily logistics at the Music Festival. Show less

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Summer Intern
      • Jul 2011 - Aug 2011

      Assisted in research for a book ‘Asian Mergers & Acquisitions - Riding the Wave’ Researched and analyzed market share data of public and private sectors in several industries in order to show the benefits of Mergers & Acquisitions. Focus of the project was essentially on the Banking and Beverage industries on the basis of their respective Return on Equity. Assisted in research for a book ‘Asian Mergers & Acquisitions - Riding the Wave’ Researched and analyzed market share data of public and private sectors in several industries in order to show the benefits of Mergers & Acquisitions. Focus of the project was essentially on the Banking and Beverage industries on the basis of their respective Return on Equity.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Summer Intern
      • Jun 2010 - Aug 2010

      Interned under the guidance of Account Executives in the Research and Development department of the Advertising Agency. Kraft- Primary focus was on the Oreo product, which required us to introduce and initiate the various new types of Oreos into the Asian market. Norton Antivirus- Norton required us to promote their product by distinguishing it from other economical, but less reliable options in the market. SC Johnson- Brief exposure into the television commercial advertising world… Show more Interned under the guidance of Account Executives in the Research and Development department of the Advertising Agency. Kraft- Primary focus was on the Oreo product, which required us to introduce and initiate the various new types of Oreos into the Asian market. Norton Antivirus- Norton required us to promote their product by distinguishing it from other economical, but less reliable options in the market. SC Johnson- Brief exposure into the television commercial advertising world, where we launched an advertisement for their Mr. Muscle product. USA Rice- provided me with a platform to explore the Internet media stand through online advertising, constant surveying of online traffic and development of the website using Google Analytics. Show less Interned under the guidance of Account Executives in the Research and Development department of the Advertising Agency. Kraft- Primary focus was on the Oreo product, which required us to introduce and initiate the various new types of Oreos into the Asian market. Norton Antivirus- Norton required us to promote their product by distinguishing it from other economical, but less reliable options in the market. SC Johnson- Brief exposure into the television commercial advertising world… Show more Interned under the guidance of Account Executives in the Research and Development department of the Advertising Agency. Kraft- Primary focus was on the Oreo product, which required us to introduce and initiate the various new types of Oreos into the Asian market. Norton Antivirus- Norton required us to promote their product by distinguishing it from other economical, but less reliable options in the market. SC Johnson- Brief exposure into the television commercial advertising world, where we launched an advertisement for their Mr. Muscle product. USA Rice- provided me with a platform to explore the Internet media stand through online advertising, constant surveying of online traffic and development of the website using Google Analytics. Show less

Education

  • The Hong Kong University of Science and Technology
    Master of Business Administration - MBA
    2022 -
  • Southern Methodist University
    Bachelors, International Studies and Economics
    2008 - 2012
  • The Doon School
    Indian School Certificate, Commerce, Accounting, Economics, Mathematics & Environmental Education
    2002 - 2008
  • London Business School
    Master of Business Administration - MBA, Exchange Program
    2023 -

Community

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