Experience

Grandstand Media Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• New Business Development Manager

  • Feb 2020 - Present

  HOYS HOYS



Event Rider Masters

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Sponsorship Sales Manager

  • Mar 2018 - Jan 2019



FCM Meetings & Events

• Australia
• Events Services
• 100 - 200 Employee

• Senior Event Manager

  • Feb 2015 - Jun 2015



Arena Racing Company

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Commercial Manager

  • Jan 2012 - Aug 2013

  o Responsible for generating income through the following key income streams• Event Management• Relationship & partnership management• Fundraising• Sponsorship• Marketing• Recruitment• Advertising – on course and website• Hospitality• Attendance• Annual membershipso Management of own budget and responsibility for all income lines hitting plan on a monthly and yearly basis. Sole responsibility for delivery of £500,000 target per 6 monthso Develop major partnerships with large employerso Affinity schemes with local/regional businesses and organisationso Identifying new business through managing existing relationships, networking, cold calling, and general awareness of the local business environmento Charity Fundraising - Secure and develop new business using the full suite of fundraising mechanisms (including cause related marketing, sponsorship, corporate donation, employee fundraising and strategic partnerships)o Management of large corporate and private events. Outdoor, conference, weddings, expo’s, car shows, concerts, both on raceday and non racedays.o Agreeing of affinity schemes with local / regional businesses and organisationso Developing major partnerships with large employers as part of an attendance initiativeo Retention of existing clients by ensuring a premium customer service experienceo Managing Hospitality Sales Team & Marketing – monitoring performance through weekly catch ups where quantifiable goals are seto Sponsorship delivery. Monitor trends and adjust our offering accordingly. Ensure all clients renew and continued identification of new sponsorso Marketing initiatives. Working closely with a marketing executive to maximize strategy for each race meeting including PR, social media, external & internal communications. Creation of hooks and themes around each fixture. Set Marketing plan. Design. Campaign design around Racedays & C&E businesso Proposal of annual targets of the above key income lines



Auckland Thoroughbred Racing

• New Zealand
• Events Services
• 1 - 100 Employee

• Account Manager - Events

  • Mar 2010 - Jan 2012

  Event management of private and corporate events, Implementation of sales focus in order to maximise income generation through CRM strategy, increasing conversion rates, referrals, marketing, relationship building, account management and new business development. Event management of private and corporate events, Implementation of sales focus in order to maximise income generation through CRM strategy, increasing conversion rates, referrals, marketing, relationship building, account management and new business development.



Bay Restaurant Group

• Marketing & Sales Coordinator

  • Sep 2007 - Mar 2009

  Tailored site specific event management and implication based on close monitoring of business performanceOrganised and hosted a number of successful promotional and fundraising events & national campaigns; attracting national TV and radio coverage, and introduced Corporate SponsorshipNew business development including securing collaborations between clubs, charities, gyms, retail outlets, taxi firms and recruitment agenciesDeveloped site specific marketing strategies based on seasonal drives to include extensive Christmas projectsDeveloped site specific monthly marketing focus’s to increase footfall



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Student Brand Manager

  • Sep 2002 - Jul 2003

  Raising brand awareness through targeted sampling programme. Attending events, where promotion and interaction were key to the success of RedBull's Buzz marketing approach Raising brand awareness through targeted sampling programme. Attending events, where promotion and interaction were key to the success of RedBull's Buzz marketing approach