Experience

Performance Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Digital

  • Jan 2013 - Present

  Establishing and leading the digital strategy for the agency and clients. Working closely with senior teams on the client and agency side to educate and develop integrated and standalone digital strategies and campaigns encompassing social, online, offline, paid and earned channels. Responsibilities & Skills ----------------------------------- - Strategy - Advise and lead brands such as Triumph, Maserati and Citroën to develop effective digital strategies at a local level as well as adapting central team strategy for local implementation to deliver meaningful business results. - Campaign planning - Driving continuous improvement in the digital space by working closely with internal and external teams to develop new and existing creative campaigns. Integrated campaigns for clients such as Citroën have been hugely successful, delivering measurable business results and multiple award wins for social strategy, insights, research and evaluation. - Insights and monitoring - Establish an insights driven approach by trialling and investigating established and emerging insights and monitoring tools. Use of these tools to monitor and manage brand reputation online as well as delivering training in these tools. - Evaluation - Lead agency response to evaluation. Developing new measurement for clients that allows them to measure the success of digital/PR against advertising campaigns and win awards in the process. - SEO - Understanding of best practice and the impact it has on brand along with the role that the digital, social and communications teams can impact directly on it. - Community management - Oversee community management teams for multiple clients. - New business - Lead winning pitch teams for brands such as Triumph, Citroën and DS Automobiles. - Paid - Set up effective social advertising campaigns for Triumph to drive low cost test ride leads. Show less



Havas Play UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2012 - Nov 2012



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Director

  • Nov 2009 - May 2012

• Senior Account Manager

  • Jan 2008 - Nov 2009

• Account Manager

  • Dec 2006 - Dec 2007



Hotcourses Group

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• Channel Marketing Manager

  • Sep 2006 - Dec 2006



Westminster City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Marketing Manager

  • Jul 2002 - Aug 2006



Digital Outlook

• Online Marketing Assistant

  • Jun 2000 - Jul 2001