Experience

Cook Communications

• Czechia
• Public Relations and Communications Services
• 1 - 100 Employee

• Communication Consultant

  • Jan 2021 - Present



Self-employed

• Bucharest, Romania

• Communication Consultant

  • Apr 2020 - Present



DDB Romania, Advertising Company, part of THE GROUP & Omnicom International Network

• Bucharest, Romania

• Senior Account Manager

  • Feb 2017 - Apr 2020

  In charge with implementing and managing above-the-line advertising campaigns and projects for multiple accounts, from banking and pharma to beauty, FMCG industry and QSR. In charge with implementing and managing above-the-line advertising campaigns and projects for multiple accounts, from banking and pharma to beauty, FMCG industry and QSR.



Self-Employed

• Bucharest, Romania

• Communication Consultant & Event Manager

  • Jan 2015 - Feb 2017

  I conducted media relations for Ceta SIBIU (beauty products company; see samples on www.ceta-sibiu.ro) and D-Link (IT&C company), for which I have also organized media events. I also collaborated with Interactions (digital company) to promote to the media one of their solutions for designing and implementing digital consumer promotions. See below some of my BTL projects. FIBRA Awards, 2016 & 2017 editions - The Romanian Festival of Creativity organized by IQads and supported by IAA, UAPR, ADC*RO and IAB Romania, aiming to recognize the value and creativity of local marcomm industry. In charge with organizing FIBRA Gala Awards for both editions. Sibiu Jazz Festival, 2016 & 2017 editions – Handled communications and media partnerships. Karpatia Horse Show, 2015 - 2019 editions - International Equestrian Competitions, Cantacuzino Estate, Romania. I have handled event communication & media partnerships for the first editions, later adding to my role the vendor area coordination and development, including tracking the fulfillment of all sponsorship agreements, commercial and media rights. I have performed the same role and helped organize with great results several editions of other two equestrian competitions, Karpatia Pony Show (2016 - 2019 editions) & Transylvania Horse Show (2016 & 2017 editions) See more details: www.karpatiahorse.ro| https://www.facebook.com/karpatiahorse/ Show less



Mediafax

• Romania
• Media Production
• 1 - 100 Employee

• Marketing&PR Manager

  • Nov 2011 - Dec 2014

  I was responsible for setting the marketing strategy for Mediafax men lifestyle magazines, focusing on co-branded multi channel campaigns, brand management, media relations, subscription campaigns and event management. I was responsible for setting the marketing strategy for Mediafax men lifestyle magazines, focusing on co-branded multi channel campaigns, brand management, media relations, subscription campaigns and event management.



Attica Media, Media Company

• Bucharest, Romania

• Marketing&PR Manager

  • Nov 2010 - Nov 2011

  I managed and developed the marketing and communication strategy for Men’s Health and InStyle monthly magazines. I also managed ongoing media relations and outreach, including arranging radio coverage, print, online and television appearances; ensured media partnerships and oversaw development and maintenance of marketing collateral and research for key new editorial products, categories and specials; worked with all titles to develop integrated, cross-brand concepts. Responsible for the marketing budget. Show less



Realitatea-Catavencu

• Romania
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• PR Manager Business Division:The Money Channel TV, Business Standard and Money Express

  • Mar 2008 - Nov 2010

  Initially hired as PR Manger for The Money Channel business television (TMC), I was soon promoted as PR Manager of the Business Media Division which also included the Business Standard daily newspaper and weekly magazine Money Express. I managed and coordinated corporate communications, media relations, event communication, product and brand image campaigns launches and other initiatives to promote editorial content, TV anchors, and publishers/editors across all major media outlets. - Orchestrated PR campaigns for the Business Standard projects Antreprenor and Guvernul Privat. Both projects won the IFRA XMA CROSS MEDIA AWARD of the World Association of Newspapers and News Publishers in Vienna in 2009. Helped organize and directed PR for eight events for the two projects between September 2008 and January 2009. - Directed PR campaign to sustain the new positioning of the TV station which yielded almost the double revenue from advertising sales. (Vorbiti afacereza?"- „Do you speak the business jargon?")) - Designed PR strategy for the TV quiz show ”Testul de Afacereza”, helping to deal, inter alia, with 5000 online subscribers in the first season and 700 in the second. - Promoted and helped organise: 15 events for The Money Channel Business Tour, a series of debates which were broadcasted by TMC from 13 major cities in Romania; TMC’s Business Trends Round Table series of events ”Outsourcing”, ”Focus On Your Business”, and ”Romania under Construction”; - launched and promoted several editorial products including: AdCouture, The Frank Show, Antreprenor, Retete Anticriza and other TV specials; Ghid de Criza, Brand Rate, Finante Personale, for Business Standard and Lidero Club for Money Express - helped with the launching of Business Standard image campaign „Born for Business” Show less



Tornado Technology

• Romania
• IT Services and IT Consulting
• 1 - 100 Employee

• PR Manager

  • Oct 2006 - Mar 2008

  I coordinated internal and external communication activities for Tornado Systems and its brands, generated product descriptions, press releases, interview transcripts, press articles, case studies, and testing such products in specialized IT&C magazines. Organized corporate events, press conferences and directed large events logistics including registration and setup, travel, client receptions, guest lists, both remotely and on-site. I was also involved in media relations: pursuing and developing relationships with new and established media outlets. - Launched the PR campaign for the Twister franchise, the first IT&C retail franchise in Romania. - Coordinated the launch of Sentriq, Tornado’s training centre for resellers and over 200 resellers subscribed to the programme. - Organized annual reseller and supplier meetings in Sinaia (over 200 people attended) and improved communication levels internally and externally. Show less



SIVECO Romania, software house and major software integrator in Central and Eastern Europe

• Bucharest, Romania

• Communication Responsible

  • Jan 2004 - Oct 2006

  Managed day-to-day press and media relations –writing press releases/materials, facilitating interviews, developing relationships and managing media lists and crisis management. Assisted in the writing and delivery of corporate newsletters, prepared corporate advertising and promotional material and ensured effectiveness of media placements. Organized and participated in several major press and media events. In my earlier role within SIVECO Romania, I had a wide range of marketing responsibilities. Conducted customer, competitor and supplier analyses to assess demand, corporate brand positioning and awareness and competitive strategies. Organized and attended promotional events, provided writing assists and production management for marketing/promotional materials and newsletters. Prepared and negotiated supplier contracts and a wide range of marketing reports and generally supported the Marketing Manager and Senior Executives with their projects. Whilst in this role, I arranged over 20 direct marketing and telemarketing campaigns, organized and delivered/attended over a dozen industry events, seminars and fairs, and increased the newsletter database subscriptions by 10% Show less



New Europe Media

• Bucharest, Romania

• Advertising Sales Representative

  • Jun 2003 - Dec 2003

  I managed and increased portfolio of advertiser accounts for Campus Quo Vadis magazine and the Red–Real Estate Directory. Sold advertising space in the two publications and liaised with media/advertising companies and the marketing representatives of important client companies. Also coordinated the BTL campaign “Campus pentru StudenTINE” involving seven universities. Added business value by creativity in demonstrating the value of the company services to its customers and increased the company portfolio of larger clients by five. Show less



Inova Med

• Bucharest, Romania

• Sales & Marketing Representative

  • Jan 2002 - 2003

  Conducted inquiries, research and analyses on products and competitors. Also prepared corporate materials for public auctions and generally assisted the Senior Sales Executive in his work. Conducted inquiries, research and analyses on products and competitors. Also prepared corporate materials for public auctions and generally assisted the Senior Sales Executive in his work.