Deborah Monacelli
Marketing & Digital Communications Strategist at South Central College- Claim this Profile
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Bio
Bernie L. Mullen, M.A.
The essence of a formidable strategic plan is linking all strategies to the right people, their attributes and skills. However, this is an often missed aspect of the business plan - producing less then accomplished strategic goals. That said, the 'right people' is the key component of the plan. Deb McCauley brings merits that are twofold to her work and company: intense determination and a profound sense of humility. These two attributes separate her from most and it’s these two attributes that lead to achieved business plan goals. Deb is a person an organization can build a strong team around. She extends what I call the
Cameron Kruger
Deb has a creative eye and a wealth of technical skill that makes the quality of her photos fantastic. But more importantly, she is an absolute joy to work with; her humor makes the entire photo shoot go by in flash.
Bernie L. Mullen, M.A.
The essence of a formidable strategic plan is linking all strategies to the right people, their attributes and skills. However, this is an often missed aspect of the business plan - producing less then accomplished strategic goals. That said, the 'right people' is the key component of the plan. Deb McCauley brings merits that are twofold to her work and company: intense determination and a profound sense of humility. These two attributes separate her from most and it’s these two attributes that lead to achieved business plan goals. Deb is a person an organization can build a strong team around. She extends what I call the
Cameron Kruger
Deb has a creative eye and a wealth of technical skill that makes the quality of her photos fantastic. But more importantly, she is an absolute joy to work with; her humor makes the entire photo shoot go by in flash.
Bernie L. Mullen, M.A.
The essence of a formidable strategic plan is linking all strategies to the right people, their attributes and skills. However, this is an often missed aspect of the business plan - producing less then accomplished strategic goals. That said, the 'right people' is the key component of the plan. Deb McCauley brings merits that are twofold to her work and company: intense determination and a profound sense of humility. These two attributes separate her from most and it’s these two attributes that lead to achieved business plan goals. Deb is a person an organization can build a strong team around. She extends what I call the
Cameron Kruger
Deb has a creative eye and a wealth of technical skill that makes the quality of her photos fantastic. But more importantly, she is an absolute joy to work with; her humor makes the entire photo shoot go by in flash.
Bernie L. Mullen, M.A.
The essence of a formidable strategic plan is linking all strategies to the right people, their attributes and skills. However, this is an often missed aspect of the business plan - producing less then accomplished strategic goals. That said, the 'right people' is the key component of the plan. Deb McCauley brings merits that are twofold to her work and company: intense determination and a profound sense of humility. These two attributes separate her from most and it’s these two attributes that lead to achieved business plan goals. Deb is a person an organization can build a strong team around. She extends what I call the
Cameron Kruger
Deb has a creative eye and a wealth of technical skill that makes the quality of her photos fantastic. But more importantly, she is an absolute joy to work with; her humor makes the entire photo shoot go by in flash.
Credentials
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Inbound Certification
HubSpotApr, 2016- Oct, 2024 -
Inbound Certification
HubSpotApr, 2016- Oct, 2024
Experience
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South Central College
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Mankato, MN
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Marketing & Digital Communications Strategist
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Dec 2019 - Present
• Develop marketing plans for College and execute efficiently • Establish overall creative direction and marketing messaging • Plan digital marketing campaigns including web, SEO/SEM, email, social media, display and video • Maintain social media presence across all digital channels • Measure and report on the performance of all digital marketing campaigns • Plan, write and design marketing materials • Perform market research, strategize and create content to increase the success of marketing campaigns Show less
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Deborah Monacelli Consulting
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Greater Minneapolis-St. Paul Area
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Strategic Marketing Professional
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Aug 2014 - Dec 2021
http://www.deborahmonacelli.com • Provided marketing, social media, writing and design services • Assisted clients in branding, positioning and marketing development • Developed comprehensive marketing plans based on data, research and best practices • Enhanced positioning through messaging, tactics and budget • Researched industries and markets and identified growth opportunities • Built websites using various web languages • Wrote articles, stories and blogs for positive awareness and online SEO strategy • Increase traffic through understanding and modification of CEO and SEM/PPC strategy • Design all marketing materials including brochures, sell sheets, logos, magazines, annual plans, advertisements, etc. Show less
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Zen Photography by Deborah
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Northern Minnesota
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Photographer
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Jan 2008 - Aug 2018
Wedding, Senior Portrait, Family, Lifestyle, Corporate & Fine Art Photographer Serving free spirits of Northern Minnesota, Duluth, Up the North Shore. http://www.zenphotographybydeborah.com (No longer active.) Wedding, Senior Portrait, Family, Lifestyle, Corporate & Fine Art Photographer Serving free spirits of Northern Minnesota, Duluth, Up the North Shore. http://www.zenphotographybydeborah.com (No longer active.)
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Minnesota Discovery Center
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Chisholm, MN
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Director Of Marketing And Public Relations
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Jan 2012 - Aug 2014
• Planned and implemented integrated marketing and public relations plan for museum exhibitions, educational programs, events, community initiatives and outreach efforts increasing visibility and attendance • Developed and maintained the museum's social media voice • Developed and wrote press releases and stories promoting positive experiences and attendee learning opportunities • Wrote, designed and produced all marketing materials including brochures, print advertising, newsletters, posters, logos, etc., using Adobe’s Creative Suite software. • Negotiate competitive pricing with added-value opportunities • Developed website and ensured content is relevant, accurate and engaging for all users • Captured photography for events including art galleries, attendees, artifacts and other graphically appealing images Show less
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United Way of Greater Duluth
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Duluth, Minnesota Area
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Director of Marketing
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Mar 2007 - May 2011
• Managed, directed and executed strategic marketing efforts for Duluth, Hermantown, Proctor and North Shore communities • Developed and executed marketing and business development plans • Championed the United Way brand through effective messaging, positioning and promotion • Developed and managed social media, reports, advertising and all marketing efforts • Managed marketing process and oversaw all communications including public relations, social media, sponsorships, fundraising and events • Provided strategy, web design, graphic design, copywriting, digital marketing strategy and campaign analysis Show less
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Cirrus Design Corporation
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Duluth, Minnesota Area
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Advertising Manager/Marketing Analyst
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Mar 2005 - Mar 2007
• Conceptualized, created, wrote and managed all advertising-related messages including promotions, print ads, trade show messages, brochures, press releases, web site, etc., for luxury aircraft manufacturer • Planned, negotiated and managed $2.2 million budget and achieving best value-added opportunities. • Developed and maintained solid relationships within industry. • Developed corporate identity manual to ensure graphic consistency for all internal and external communications • Conceptualized, created, wrote and managed all advertising-related messages including promotions, print ads, trade show messages, brochures, press releases, web site, etc., for luxury aircraft manufacturer • Planned, negotiated and managed $2.2 million budget and achieving best value-added opportunities. • Developed and maintained solid relationships within industry. • Developed corporate identity manual to ensure graphic consistency for all internal and external communications
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Education
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1987 - 1993
University of Wisconsin-Eau Claire
Bachelor of Arts (B.A.), Advertising/Journalism -
1983 - 1987
Virginia High School
General Studies
Community
