Co-Founder & Head of Research & Innovation

• 2019 - Present

Founder and CEO

• May 2017 - Present

Willful is an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. The platform provides simplified estate planning services (creation of a Legal Will, Power of Attorney for Personal Care, and Power of Attorney for property), enabling consumers to create a will and/or power of attorney by following a clear step-by-step process. Willful’s platform was developed in collaboration with leading estate lawyers, with pricing plans starting at $99.… Show more Willful is an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. The platform provides simplified estate planning services (creation of a Legal Will, Power of Attorney for Personal Care, and Power of Attorney for property), enabling consumers to create a will and/or power of attorney by following a clear step-by-step process. Willful’s platform was developed in collaboration with leading estate lawyers, with pricing plans starting at $99. Willful is based in Toronto, and it is currently available to residents of Ontario, with plans to expand across Canada.

Founder & CEO

• Jan 2015 - Present

Final Blueprint is an online platform that helps people store and share customized plans for after they pass. The company addresses digital legacy and aims to make it easier for family members to deal with the death of a loved one. The platform allows users to store information including instructions for their social media pages and online accounts; service providers (banks, cable subscriptions, and other accounts that would need to be shut down); wishes for their funeral (songs, music, etc);… Show more Final Blueprint is an online platform that helps people store and share customized plans for after they pass. The company addresses digital legacy and aims to make it easier for family members to deal with the death of a loved one. The platform allows users to store information including instructions for their social media pages and online accounts; service providers (banks, cable subscriptions, and other accounts that would need to be shut down); wishes for their funeral (songs, music, etc); and messages to loved ones. Final Blueprint also encourages users to stipulate if they're an organ donor, and to pick a charity they support so loved ones can direct funeral donations accordingly. The company was founded in 2015, and launched in beta February 2016. As founder & CEO I lead all partnerships, development, marketing, and growth. Show less Final Blueprint is an online platform that helps people store and share customized plans for after they pass. The company addresses digital legacy and aims to make it easier for family members to deal with the death of a loved one. The platform allows users to store information including instructions for their social media pages and online accounts; service providers (banks, cable subscriptions, and other accounts that would need to be shut down); wishes for their funeral (songs, music, etc);… Show more Final Blueprint is an online platform that helps people store and share customized plans for after they pass. The company addresses digital legacy and aims to make it easier for family members to deal with the death of a loved one. The platform allows users to store information including instructions for their social media pages and online accounts; service providers (banks, cable subscriptions, and other accounts that would need to be shut down); wishes for their funeral (songs, music, etc); and messages to loved ones. Final Blueprint also encourages users to stipulate if they're an organ donor, and to pick a charity they support so loved ones can direct funeral donations accordingly. The company was founded in 2015, and launched in beta February 2016. As founder & CEO I lead all partnerships, development, marketing, and growth. Show less