Alexandra Prather
Associate Director of Marketing Strategy at University of Health Sciences and Pharmacy in St. Louis- Claim this Profile
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Bio
Credentials
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SEO Certification
HubSpotOct, 2023- Oct, 2024
Experience
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University of Health Sciences and Pharmacy in St. Louis
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United States
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Higher Education
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100 - 200 Employee
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Associate Director of Marketing Strategy
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Jul 2022 - Present
• Create and maintain a successful brand image that enhances University awareness and promotes program offerings and opportunities • Develop successful strategies and campaigns for recruitment and retention • Lead external campaign efforts with creative agency and media partners • Monitor performance and effectiveness of paid media efforts, and update accordingly to maintain relevancy • Manage website projects, including content updates/additions, landing pages, functionality, etc… Show more • Create and maintain a successful brand image that enhances University awareness and promotes program offerings and opportunities • Develop successful strategies and campaigns for recruitment and retention • Lead external campaign efforts with creative agency and media partners • Monitor performance and effectiveness of paid media efforts, and update accordingly to maintain relevancy • Manage website projects, including content updates/additions, landing pages, functionality, etc. • Make strategic recommendations for optimal user experience across digital platforms (external site, Campus Web, Digital Commons, etc.) • Strategize and maintain accurate communication flows and prospect journeys within our CRM system and other platforms • Analyze prospect journey communications and identify areas for improvement and build out as needed • Work with content team to develop robust, integrated presence across channels • Analyze effectiveness and engagement across digital efforts including social, website, advertising and email comms
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Associate Director of Marketing Services
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Apr 2021 - Jul 2022
• Supervise a team of marketing professionals, providing leadership and support to develop a competent, productive and effective staff. • Oversee project planning and execution, including day-to-day activities, ensuring successful management of time, production schedules, project delivery, and project prioritization in alignment with institutional goals. • Provide regular reports on workload, client projects, and performance of marketing tactics and progress toward goals… Show more • Supervise a team of marketing professionals, providing leadership and support to develop a competent, productive and effective staff. • Oversee project planning and execution, including day-to-day activities, ensuring successful management of time, production schedules, project delivery, and project prioritization in alignment with institutional goals. • Provide regular reports on workload, client projects, and performance of marketing tactics and progress toward goals, incorporating website analytics and other data sources as needed. • Oversee the design and content strategy of the University’s website, including the development of new sites or redevelopment of existing sites, utilizing data and reporting to drive strategic decisions. • Manage the implementation of content and daily maintenance of the University’s content management system, including training users and establishing best practices. • Monitor overall success of all client relationships and provide guidance to staff when navigating difficult situations.
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Marketing and Communications Manager / Marketing Specialist
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Mar 2018 - Jun 2022
• Lead project management, content development, website and data strategy for institutional initiatives, including alumni relations, development and recruitment. • Support institutional marketing efforts, contributing to branding and advertising strategies. • Grew institutional website traffic by 51% following a strategic redesign and two website migrations. • Increased the number of news stories produced by 135% and grew news site traffic by 57%. • Assisted in raising more… Show more • Lead project management, content development, website and data strategy for institutional initiatives, including alumni relations, development and recruitment. • Support institutional marketing efforts, contributing to branding and advertising strategies. • Grew institutional website traffic by 51% following a strategic redesign and two website migrations. • Increased the number of news stories produced by 135% and grew news site traffic by 57%. • Assisted in raising more than $400k through annual fundraising appeals over three years and spearheaded the first annual Giving Day, raising more than $30k the first year.
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Interim Annual Giving Officer / Campaign Coordinator
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Jan 2016 - Mar 2018
• Coordinated all development/advancement marketing projects with marketing department • Performed processing, acknowledgement and data entry of gifts and alumni info • Processed reports and queries from donor database • Managed annual solicitation campaigns across multiple platforms • Planned and executed events for capital campaign and development division • Created targeted annual communication schedule for department • Established/maintained procedure and policy standards… Show more • Coordinated all development/advancement marketing projects with marketing department • Performed processing, acknowledgement and data entry of gifts and alumni info • Processed reports and queries from donor database • Managed annual solicitation campaigns across multiple platforms • Planned and executed events for capital campaign and development division • Created targeted annual communication schedule for department • Established/maintained procedure and policy standards to ensure departmental consistency • Provided administrative support to VP and department as needed • Supervised student worker program
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BHS, Inc.
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Assistant
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Jun 2015 - Jan 2016
• Generated and maintained content and design of multiple company websites, e-stores and blogs • Increased website traffic by over 500 visits per month • Created and monitored digital ads and pay-per-click campaigns • Designed print and digital materials using adobe design products • Monitored design standards for multiple company brands • Generated and maintained content and design of multiple company websites, e-stores and blogs • Increased website traffic by over 500 visits per month • Created and monitored digital ads and pay-per-click campaigns • Designed print and digital materials using adobe design products • Monitored design standards for multiple company brands
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HPR Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Sep 2013 - Jun 2015
• Executed daily communications for multiple full-service accounts • Drafted and edited print, website and email content keeping with brand guidelines • Managed projects from conception to completion across multiple departments and vendors • Created custom annual marketing plans based on goals and budget • Tracked media, SEO and analytic statistics • Executed daily communications for multiple full-service accounts • Drafted and edited print, website and email content keeping with brand guidelines • Managed projects from conception to completion across multiple departments and vendors • Created custom annual marketing plans based on goals and budget • Tracked media, SEO and analytic statistics
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UnityPoint Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Communications Intern
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May 2011 - Aug 2011
• Created original content adapted to brand voice and to coordinate with the brand message • Drafted media materials like magazine articles to share corporate brand and hospital news throughout the hospital system • Developed digital archives of marketing materials developing a sustainable, organized reference system • Contributed to weekly conceptual branding meetings • Created original content adapted to brand voice and to coordinate with the brand message • Drafted media materials like magazine articles to share corporate brand and hospital news throughout the hospital system • Developed digital archives of marketing materials developing a sustainable, organized reference system • Contributed to weekly conceptual branding meetings
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Education
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2021 - 2024
University of Missouri-Saint Louis
Master of Business Administration - MBA -
2008 - 2012
University of Missouri-Columbia
Bachelor of Arts - BA, Mass Communication/Media Studies
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