Experience

CollegeAdvisor.com

• United States
• E-Learning Providers
• 1 - 100 Employee

• Senior Advisor

  • Aug 2022 - Present

  • Served as the primary advisor to 43 CollegeAdvisor students in 2022-23: 15 seniors, 23 juniors, 3 sophomores, 2 freshmen • Partnered with 21 admissions officers; primary advisor for three triple-advisor teams • Provided advising trials (advising/sales hybrid) to 77 Leadership Initiative camp participants • Quickly built and maintained strong rapport with advising students and their families • Facilitated brainstorming sessions and guided students through the essay writing and editing process • Helped students secure hundreds of thousands of dollars in financial aid • Secured favorable admissions outcomes for every student through strategic applications and successful appeals • Consulted on specialized admissions and financial aid challenges for international students wishing to study in the U.S. • Developed content and conducted three webinars: Applying to US Colleges as an International Student (1/29/23); Maximizing Your Summer Break in High School (2/27/23); Maximizing Your Summer: How to Boost Your College Applications (4/24/23) • Recognized by peers for advising excellence at USNCA 2023 Q2 Huddle Show less



Multiple Clients

• San Francisco Bay Area

• Educational Consultant: Teacher, Tutor, Editor, Academic Counselor, College Applications Coach

  • Nov 2011 - Present

  • Worked with 122 students from fourth to twelfth grade to guide their academic development and prepare them for success in college using a framework that emphasizes empowerment, self-expression, and exploration • Guided high school seniors through the college application process • Supported college students in academic subjects, academic planning, and with graduate school applications • Taught classes, tutored students, edited documents • Responsible for all business development, customer relationship management, communications, and educational services Show less



California University of Management and Technology (CALMAT)

• San Jose, CA

• Director of Marketing and Strategic Communication

  • Nov 2010 - Aug 2015

  • Contributed as a member of the senior leadership team and served on the Board of Directors; supervised a social media coordinator and managed the school's presence on social media • Boosted brand awareness and generated qualified admissions leads; aligned voice and message across all communications channels • Devised low-cost, high-ROI marketing plans to drive brand awareness and enrollment; optimized newsletters and alumni engagement campaigns to increase click-to-open rates from under 5% to almost 25% • Designed and wrote copy for the school website; created digital and print collateral Show less



Lovebian Designs

• Palo Alto, CA

• Financial Project Manager / Analyst

  • Aug 2010 - Nov 2010

  • Created a general ledger in Excel and reconciled a year of revenue and expenditures for this startup apparel company including credit card transactions, cash, electronic payments, inventory, production, travel, and marketing expenses • Generated cash-flow and profit & loss (P&L) statements; determined sales tax due • Analyzed financials to determine a partner buyout rate for this clothing design business • Created a general ledger in Excel and reconciled a year of revenue and expenditures for this startup apparel company including credit card transactions, cash, electronic payments, inventory, production, travel, and marketing expenses • Generated cash-flow and profit & loss (P&L) statements; determined sales tax due • Analyzed financials to determine a partner buyout rate for this clothing design business



Compound Solar

• Milpitas, CA

• Marketing and Communications

  • Jun 2008 - Nov 2010

  • Joined a materials science professor and a semiconductor engineer as employee #3 to start a photovoltaic manufacturing company • Translated complex specifications into non-technical language for investors and assisted with patent applications • Conducted a solar market survey; wrote a business plan and pro forma budget in anticipation of seed funding • Pitched business and patented PV manufacturing technology to potential investors • Joined a materials science professor and a semiconductor engineer as employee #3 to start a photovoltaic manufacturing company • Translated complex specifications into non-technical language for investors and assisted with patent applications • Conducted a solar market survey; wrote a business plan and pro forma budget in anticipation of seed funding • Pitched business and patented PV manufacturing technology to potential investors



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Director of Marketing and Business Support

  • Jun 2005 - Jun 2008

  • Led a creative team of two designers, a communications manager, a copywriter, three production interns, and an administrative assistant to provide marketing, events, design, and communications services to Student Housing, Stanford Dining, Executive Services, Stanford Catering, Concessions, and Stanford Conferences• Transformed internal marketing department into a campus-wide profit center for custom graphic and web design, layout and publishing, print collateral, and signage• Strived for constant improvement: conducted focus groups and service enhancement surveys; hosted visiting committees of hospitality industry experts in retail dining, meeting planning, and university housing operations to offer recommendations to enhance those services and align them with department and university strategic goals• Designed and implemented multichannel campaigns that achieved ongoing year-over-year gains in student and staff recycling, water and energy conservation, and nutrition/wellness goals through targeted communications, contests, and incentive programs; drove annual increases in conference, catering, and retail dining revenues• Planned and managed department-wide meetings (425 employees) such as the annual All-Hands meeting and annual Employee Recognition Ceremony/Holiday Event to foster a culture of excellence Show less

• Senior Project Manager

  • Jun 2003 - Jun 2005

  • Co-authored the proposal and final report for “Stepping Stones to Success” an educational advancement program for lower-wage workers at Stanford; worked with HR to design and launch a pilot program• Co-developed and implemented a talent management and succession program, leadership training, and department-wide on-boarding process and new employee orientation to transform the organization into one that prepares employees for success and gives them a pathway for advancement; helped to refocus hiring and promotion objectives to meet diversity, equity, and inclusion goals by ensuring that candidate pools included qualified applicants of various ethnicities and genders and that these employees benefited from equal access to opportunities for growth, development, and advancement into leadership roles• Responsible for expanded emergency preparedness planning including pandemic preparedness, mass prophylaxis (vaccination), five-day board and care for students and essential staff (determining necessary supplies, churn rates, funding, and on-campus storage); managed updates to the department emergency plan using Adobe FrameMaker to integrate them into a comprehensive, step-by-step guide by emergency type; participated in numerous department and university-wide emergency drills• Analyzed HRIS data and made recommendations to support human resources compliance goals: wage parity, employment eligibility verification, sexual harassment prevention, vacation accrual liability reduction, and temporary labor policy compliance• Provided communication and presentation support for IT projects: systems integration, data warehousing, asset preservation and tracking, and ERP and LMS UAT and implementation; helped to train end-users• Created multimedia executive presentations in PowerPoint for audiences including the University Budget Group, Board of Trustees, and numerous universities and student groups worldwide Show less

• Marketing Coordinator

  • Apr 2003 - Jun 2003

  • Developed a strategy then successfully branded and launched 10 regional Housing Service Centers with maps, websites, staff training, and promotions

• Vendor Resource Specialist

  • Apr 2001 - Mar 2003

  • Liaison between property managers and vendors, responsible for all purchasing and vendor logistics for graduate student housing (6,000+ bed spaces)• Led RFP, bid, and vendor selection processes and saved over $40K based on resulting agreements (15% on targeted expenses)• Stabilized escalating commodity and service costs by cultivating multi-year vendor partnerships and discounts for timely payment

• Interim Financial Services Supervisor

  • Dec 2000 - Apr 2001

  • Supervised three finance associates in the preparation of monthly budget variance, job cost accounting, and expense analysis reports for 14 operational and administrative accounts; met with operations managers to present reports and plan major expenditures

• Administrative Project Coordinator

  • Jul 2000 - Dec 2000

  • Oversaw student service, facilities management, IT (Mac to Windows data migration), and purchasing projects; surveyed and collected data, evaluated impacts, made recommendations to management, managed projects, trained end users and supervisory staff, and documented outcomes and recommendations in project wrap-ups• Served as an “Expert partner,” Tier 1 computer and network support for my workgroup; completed Stanford University’s financial, accounting, networking, and IT training series for staff members Show less



Semiconductor Engineering Group, Inc.

• Milpitas, CA

• Project Manager

  • Jun 1998 - Jul 2000

  • Applied project management tools to the manufacture, automation, and support of semiconductor equipment • Edited proposals and contracts; assisted with payroll, benefits administration, accounts receivable (AR), accounts payable (AP), shipping, receiving, and invoicing • Responsible for computer network and multiplexing phone administration • Applied project management tools to the manufacture, automation, and support of semiconductor equipment • Edited proposals and contracts; assisted with payroll, benefits administration, accounts receivable (AR), accounts payable (AP), shipping, receiving, and invoicing • Responsible for computer network and multiplexing phone administration



Guilin Engineering University (桂林工學院)

• Guilin, Guangxi, China

• English Teacher

  • Jun 1995 - Aug 1995

  • Planned and presented lessons on conversational English and American culture to ~120 English language learners in China • Planned and presented lessons on conversational English and American culture to ~120 English language learners in China