Experience

Collingwood Advisory Ltd

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Director

  • Feb 2020 - Present

  Collingwood Advisory provides Scaleup and M&A advice to Founders/CEOs of media, events and business information companies. Collingwood’s team of experienced senior advisers work exclusively with entrepreneurs to help them scale their business, remove themselves from the day-to-day, and create equity value. We help you to energise growth in your company, focusing on strategy, planning, product development, sales, marketing, customer success and finance. Collingwood Advisory provides Scaleup and M&A advice to Founders/CEOs of media, events and business information companies. Collingwood’s team of experienced senior advisers work exclusively with entrepreneurs to help them scale their business, remove themselves from the day-to-day, and create equity value. We help you to energise growth in your company, focusing on strategy, planning, product development, sales, marketing, customer success and finance.



Framme

• Finland
• Advertising Services
• 1 - 100 Employee

• Advisory Board Member

  • Feb 2020 - Present

  On the advisory board to this fast-growing agency on a mission to help brand builders and retailers turn creative ideas into life. In an increasingly sustainable way. On the advisory board to this fast-growing agency on a mission to help brand builders and retailers turn creative ideas into life. In an increasingly sustainable way.



The Drum

• United Kingdom
• Internet News
• 100 - 200 Employee

• Group Commercial Director

  • Dec 2017 - Feb 2020

  Driving international growth through leading sales, marketing, operations and client success at the world's marketplace for marketers. Multichannel marketing services, advertising, managed event, conference and Awards sponsorships delivered using our unique campaign methodology Change, Choose, Champion Fast growing memberships and subscriptions to help marketers, agencies and the wider eco system make better decisions London based but in New York and Singapore regularly as we disrupt and grow in those markets Sometimes pub landlord at The Drum Arms - Austin - London - Cannes - New York - Las Vegas Striving to be a joy to work with and doing my best to give others a 'leg up' Always up for a coffee regardless Leadership, P&L management, Advertising strategy, Marketing strategy, Events management, Sales Management



Zapnito

• United Kingdom
• Software Development
• 1 - 100 Employee

• Consultant and commercial director

  • Mar 2017 - Dec 2017

  ‘Helping some friends while I found a new home’ Built and executed growth strategy for this startup based on enterprise sales growth and account based marketing Sold new business and drove strategic account growth Consulted on client side sales, community and content strategies to ensure successful results from platform ‘Helping some friends while I found a new home’ Built and executed growth strategy for this startup based on enterprise sales growth and account based marketing Sold new business and drove strategic account growth Consulted on client side sales, community and content strategies to ensure successful results from platform



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Head of Marketing Services - P&L responsible directing sales marketing events operations & content

  • Jan 2015 - Feb 2017

  Leading a global team of sales, operations, events, marketing and content experts to deliver results for our customers and drive revenue growth and cost discipline. Created, led and implemented the turnaround strategy focussing on digital growth and transition, closely managed profit and loss, including setting investment priorities and delivery, supplier strategy to support growth, budgeting and business planning, talent strategy and management, Drove the International growth strategy and delivery across a diverse publishing and events and awards portfolio. Pharmaceutical and Healthcare - Pharma and Healthcare: Scrip Intelligence, Medtech Intelligence, The Pink Sheet, The Gold Sheet, The Tan Sheet, Health Insurance Daily,Maritime and Transport: Lloyd's List, Lloyd's Loading List (incl IFW), Containerisation International, Insurance Day, Lloyd's Law and Informa Law. Agribusiness: Agrow, Food News, Animal Pharm, Informa Economics Group Informa Finance, Telecoms, Media, Technology and Ovum A senior leadership role in a large, matrix structured and international organisation. Digital leadership, revenue turnaround, strategy, change management, events growth, new products and services, international growth, collaboration, alignment, talent strategy, client focus, restructuring, P&L management, investment strategy, performance management

• Managing Director - Maritime and Commodities

  • Jan 2012 - Jan 2015

  Leading digital change and global growth across maritime, freight and commodities publications and events - Lloyd's List, Containerisation International, Lloyd's Loading List, International Freighting Weekly, Agrow, Food News, Animal PharmLed the digital transformation of 270 year old daily newspaper Lloyd's List, leading to significant digital advertising growth Retained Managing director – Cargo responsibilities and assumed publisher position on Lloyd’s List, responsible for upholding operating margin and leading a division wide digital transformation project from commercial through to editorialDrove significant digital revenue growth across 6 more products in maritime, freight, commodities, insurance Pioneered a service culture in B2B digital advertising resulting in significant growth in CPM yields and growth in average order value Planned and managed cost-focused restructures whilst driving sustainable digital revenue growth to successfully achieve targetsRetrained, refocused and built a digital advertising operations team to work closely with the sales team to optimise client campaigns and deliver results Launched new Lloyd's List Breakfast briefing series driving new revenue from Hong Kong, Singapore, Canada, US and UKLed 6-month turnaround of Lloyd's List Intelligence Credit reports service, inspiring a team of analysts, sales, marketing and client service specialists to hit tight deadlines, reducing backlog, adopting new processes, a profitable approach to pricing and increasing client satisfaction.

• Divisional Managing Director and Publisher - Cargo Titles

  • Apr 2009 - Dec 2011

  P&L responsibility for magazine, newspaper, website and awards portfolio including Containerisation International, International Freighting Weekly, Lloyd's Loading List and Cargo SystemsDirecting the operational and strategic direction of the Cargo publications and data businessunit. A successful turnaround and digital transition, leading change across a team of Sales, Editorial, Marketing, Production and Support staff and India based analysts across digital, print, data products and events. Drove focus, new initiatives and revenue through extremely tough market conditions whilst undertaking extensive restructuring to improve talent and cost efficiencies. Change management in a very traditional market driving digital growth, subscriptions growth and significant improvement in profit margins.

• Advertising Sales Director - Scrip World Pharmaceutcial News and Agrow Crop Protection

  • Feb 2007 - Apr 2009

  Responsible for directing the sales team who sell advertising, sponsorship and reprints on Scrip World Pharmaceutical News, www.scripnews.com and The Scrip Awards. We provide marketing solutions for clients who service and supply the global pharmaceutical and biotech industry.Scrip reaches a senior audience of Pharma and biotech decision makers and we work with those who need to reach this elite and time-poor audience. As well as ensuring the team has the support and strategic direction it needs to function in the modern media environment, my role involves management of key accounts and development of new business opportunities and relationships.



Redactive Media Group

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• sales manager

  • Jul 2002 - May 2006

  Advertising Sales - target beating team management, selling client direct and to agencies in B2B from SME to large brands including, Barclaycard Business, Mastercard, RBS, AMEX, BT, HP, O2, SAP, ATOS. Sold and led sales teams on Supply Management, Recruiter Magazine, FM World. Collaborated with membership Institutes including CIPS and BIFM Advertising Sales - target beating team management, selling client direct and to agencies in B2B from SME to large brands including, Barclaycard Business, Mastercard, RBS, AMEX, BT, HP, O2, SAP, ATOS. Sold and led sales teams on Supply Management, Recruiter Magazine, FM World. Collaborated with membership Institutes including CIPS and BIFM



ITV Digital

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Commercial Project Manager

  • May 2001 - Jul 2002

  Implementing operational strategy for B2B sales and customer support team supplying commercial premises with Pay TVRemote managing team of Customer service and sales repsDefining and Delivering process changeServicing and up selling commercial clientsReporting and presenting to board fo trading directors

• Team Manager

  • Feb 1999 - Apr 2001

  managing a large team of Customer Service representativesManaging and achieving Team KPI's ensuring best in class customer serviceDealing with escalated complaints from consumer and commercial customers - , negotiating, problem solving and seeking win win solutions