Mariia Shevchenko
Sales Strategist at Promodo | Агенція №1 з performance-маркетингу- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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German Limited working proficiency
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Ukrainian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Copywriting course
Content school RussianFeb, 2021- Nov, 2024 -
P&G CEO Challenge
Procter & GambleJan, 2020- Nov, 2024 -
Competitive Strategy
CourseraFeb, 2018- Nov, 2024 -
Zeugnis
Humboldt-Institut E.V.Jul, 2013- Nov, 2024 -
Inbound Marketing Certification
HubSpot AcademyMay, 2019- Nov, 2024 -
Advanced Competitive Strategy Certification
Coursera
Experience
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Promodo | Маркетингова агенція 360°
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Ukraine
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Advertising Services
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1 - 100 Employee
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Sales Strategist
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Nov 2022 - Present
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Brand Development Manager
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Aug 2021 - Nov 2022
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HEKS/EPER (Swiss Church Aid)
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Switzerland
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Civic and Social Organizations
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200 - 300 Employee
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Food Security Officer
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Jul 2022 - Oct 2022
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Area Manager
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Mar 2022 - Oct 2022
Managing and building from the start emergency response program in Kharkiv regionEstablishing relations with local authorities and local NGOs in the Kharkiv regionManaging operations of Odessa & Kharkiv Team
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Компанія «Цитрус»
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Ukraine
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Retail
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200 - 300 Employee
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Senior Brand Manager
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Jul 2020 - Jun 2021
• Develop, implement and analyse a brand promotion strategy• Manage quarterly marketing budgets and Apple marketing funds • Lead and develop NPL activities • Order and control marketing activities by contractors (internal and external)• Successfully managed the biggest brand in Citrus portfolio and implemented Marketing Strategies that resulted in 2.8% year to year growth turnover• Successfully developed and launched 12 NPL campaigns which resulted in sold-out within 3 days• Optimized and redesigned brands team workflow which cut operational work by 40%• Was trusted with Head of Trade Marketing Role and managed and launched 5 successful national campaigns: St. Valentines Day, 8th of March, Quarantine Promotion, Weekend Promotions
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Brand Manager
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Sep 2019 - Jun 2021
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Weird Bird Lingerie
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Odessa Region, Ukraine
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Marketing Director
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Feb 2019 - Aug 2019
• Develop and implement new sales and marketing plans and audit system as well as define a strategy for the next year • Increase Social media presence and bring brand back o • Increase customer satisfaction rate • Plan, supervise and coordinate digital marketing team as well as a marketing budget • Increased customer satisfaction rate by 25% by decreasing respond rate by 40% and introducing a new packaging design • Cut unit production costs by 20% and attracted 32 000 $ investments to the brand • Brought brands demand back through introducing a new product line • Introduced a new potential niche market for the brand
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Компанія «Цитрус»
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Ukraine
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Retail
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200 - 300 Employee
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Head of "Citrus Ambassador" Program
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Jul 2018 - Jan 2019
• Develop and manage the first Ambassador program • Increase NPS among college and university students • Develop and secure partnerships with universities and companies • Ensure that program participants will grow into new clients • Launched a new Ambassador loyalty program • Concluded partnership with 4 international companies and 11 Universities within the first quarter • Launched 3 University events with over 600 attendees which resulted in 150% ambassadors growth within the first quarter • The project received the VICHE CONSULTING Award for “Best HR Strategy” in 2018 under my management.
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Happy Kid | Ukraine
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Ukraine
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Education Administration Programs
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Co-Founder
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May 2016 - Aug 2018
• Within 3 years reached 3000 clients and created 3 new products within the company. • Developed and implemented a growth strategy for 3 years; Reached stable revenue. • Planned, supervised and coordinated daily activities of 5 members of the team. • Within 3 years reached 3000 clients and created 3 new products within the company. • Developed and implemented a growth strategy for 3 years; Reached stable revenue. • Planned, supervised and coordinated daily activities of 5 members of the team.
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Eastern European Students Association
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Netherlands
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Non-profit Organization Management
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1 - 100 Employee
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Student Ambassador | Undertook Marketing Manager Duties
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Sep 2016 - May 2017
In a team of 12 student Ambassadors organized 8 cultural, networking and sports events for 800+ association members. The common goal of all events was to break the stereotypes about Eastern European people, change the way people think about Eastern Europe while sharing the rich culture and warm traditions. In a team of 12 student Ambassadors organized 8 cultural, networking and sports events for 800+ association members. The common goal of all events was to break the stereotypes about Eastern European people, change the way people think about Eastern Europe while sharing the rich culture and warm traditions.
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Lancaster University
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United Kingdom
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Higher Education
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700 & Above Employee
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Student Representative
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Sep 2014 - Jul 2015
- Ran surveys and focus groups to evaluate the courses and search for improvement ideas. - Communicated and alanysed the feedback from over 300 students. - Held meetings with professors and program coordinators of 7 courses. - As the first cohort, created a framework for future work - Ran surveys and focus groups to evaluate the courses and search for improvement ideas. - Communicated and alanysed the feedback from over 300 students. - Held meetings with professors and program coordinators of 7 courses. - As the first cohort, created a framework for future work
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Education
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Odesa National Economic University
Master of Science - MS, Marketing -
Odesa National Economic University
Bachelor of Science - BS, Management -
Erasmus University Rotterdam
Credits, International Bachelor Economics and Business Economics -
Lancaster University
Foundation degree, Business Administration and Management, General -
Mykolaiv Specialized School of I-III grades № 22 with advanced study of English Language
Average Grade: 11/12