Experience

BeerBiceps Media World Private Limited

• India
• Media Production
• 1 - 100 Employee

• Graphic Designer

  • Jul 2022 - Present

  As a graphic designer at BeerBiceps, I am responsible for creating clickable thumbnails and other graphic assets that drive engagement and growth for the YouTube channel. I have learned the importance of making quick decisions and being responsive to changing trends and audience preferences, as social media is an ever-evolving landscape. Through my work at BeerBiceps, I am gaining a deep appreciation for the impact that small design changes can have on the overall performance of a campaign, and I have become adept at analyzing metrics and making data-driven decisions to improve performance. One of my proudest accomplishments in this role has been playing a crucial role in helping BeerBiceps increase its click-through rate (CTR) dramatically. Working with a highly successful YouTube channel has given me valuable experience in design, marketing, and data analysis, which I continue to develop and refine every day. Show less



Freelance

• Graphic Designer

  • Mar 2018 - Present



ADroit - The Advertising Association, DCAC

• India
• Advertising Services
• 1 - 100 Employee

• • Jul 2022 - Nov 2022

  As the head of the social media department at ADroit - The Advertising Association, DCAC, I was responsible for managing a team of 7-8 individuals and overseeing all aspects of the association's social media presence. In this role, I developed and executed social media strategies, posted engaging content across various platforms, and monitored and analyzed metrics to track the success of our efforts. One of my key responsibilities was training and coaching team members on essential skills such as post structure, copywriting for social media posts, and overall growth strategies. Through this process, I developed strong leadership and mentoring skills, learning how to effectively communicate with and motivate team members to achieve their goals. Additionally, I honed my ability to think strategically about social media, analyzing trends and data to make informed decisions about content and campaigns. Overall, my experience as head of the social media department taught me the importance of effective leadership, communication, and data-driven decision-making in driving success in the fast-paced world of social media marketing. Show less

• • Jan 2022 - Jul 2022

  As a Associate of Adroit - The Advertising Association at DCAC, I had the opportunity to learn about a wide variety of advertising techniques and strategies, from print and digital media to experiential and guerilla marketing. In this role, I collaborated with a team of talented individuals, learning how to work effectively with colleagues across different departments and skill sets. Through my experiences at Adroit, I gained a deep appreciation for the importance of teamwork, communication, and creativity in the advertising process. Looking back on my time at Adroit, I am grateful for the valuable lessons I learned about collaboration, creativity, and innovation in the advertising industry. Show less



Broke Mate

• India
• Apparel & Fashion
• 1 - 100 Employee

• Creative Designer

  • Apr 2020 - Jun 2020

  As an intern at Brokemate, a leading provider of vegan bags, I was responsible for designing engaging social media posters to help drive brand awareness and user engagement. In this role, I had the opportunity to develop my skills in design and communication, while also gaining exposure to the fast-paced world of social media marketing. Specifically, I honed my ability to create designs that are visually compelling and strategically aligned with the brand's messaging and objectives. I also learned how to effectively communicate with clients and team members, navigating feedback and incorporating changes into my designs in a timely and efficient manner. Beyond these technical skills, I also gained valuable insights into the importance of teamwork, creativity, and adaptability in the design process. Ultimately, my experience at Brokemate taught me how to approach design with both an eye for aesthetics and a strategic mindset, and I am excited to bring these skills to future projects and clients Show less