Experience

Indigenous Marathon Foundation

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• General Manager

  • Mar 2023 - Present



Coast To Kosciuszko 240km UltraMarathon

• Race Director and Race Organiser

  • Jun 2020 - Present

  The ‘Coast to Kosci’ 240km race is Australia’s premier ultramarathon. Instigated in 2004, it has become a unique and iconic race, organised by runners for runners, which values Community, Humility and Resilience. Held annually in the first week of December, the race commences at Twofold Bay near Eden in Southern NSW in Australia and finishes 240km later at Charlotte Pass, after summitting Mt Kosciuszko, Australia’s highest point. Just 50 runners are invited to compete each year. Coast To Kosci is a special race on almost every serious ultramarathon runner’s bucket list in Australia, and, stated by a multitude of past Coast To Kosci finishers as ‘their favourite race’, surpassing other events completed including The Western States, Leadville and other iconic global ultramarathons. https://coasttokosci.com Show less



Metro Tasmania Pty Ltd

• Australia
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Non Executive Director

  • Aug 2019 - Present

  • Member of Audit and Risk Committee • Member of People and Culture Committee • Member of Audit and Risk Committee • Member of People and Culture Committee



Active Directions

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Jan 2019 - Apr 2023



NSW National Parks - Education

• Australia
• Primary and Secondary Education
• 1 - 100 Employee

• Senior Project Manager

  • Jan 2021 - Mar 2023



Learning Links

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Non Executive Director

  • Oct 2012 - Nov 2022

  Chair since November 2015. Learning Links is a charitable not for profit organisation established in 1972 by parents concerned about the lack of appropriate education and support services to meet their children’s needs. We work to prevent learning difficulties from causing disadvantage by making high quality services available to children and young people in need, and by advocating on their behalf. We receive limited government funding and support our charitable purpose through our social enterprise and fundraising activities. Collaborating with our stakeholders, we work to ensure that our services and advocacy contribute effectively to the sector we operate in. Our vision: A community where difficulties learning are no longer a barrier to a fulfilling life Our mission: To provide children and young people who have difficulties learning with the skills, services and family support that will enable them to realise their potential Show less



Iceni

• Australia
• Strategic Management Services
• 1 - 100 Employee

• Principal Consultant

  • Apr 2019 - Dec 2020



Service NSW

• Australia
• Government Administration
• 700 & Above Employee

• Program Director

  • Nov 2017 - Nov 2018

  • Lead senior executive collaboration across three separate Agencies to develop an agreed $100m prioritised initiative and savings plan based on Top 40 transactions and do-ability assessments. • Commenced implementation across RMS and Service NSW with major people, process and technology change impacts, addressing policy, legal and regulatory, while ensuring a digital lead approach for customer and business • Lead senior executive collaboration across three separate Agencies to develop an agreed $100m prioritised initiative and savings plan based on Top 40 transactions and do-ability assessments. • Commenced implementation across RMS and Service NSW with major people, process and technology change impacts, addressing policy, legal and regulatory, while ensuring a digital lead approach for customer and business



Transport for NSW

• Australia
• Truck Transportation
• 700 & Above Employee

• Business Lead - Digital Customer Information Services

  • May 2015 - Nov 2017

  • Reduced costs by $3.5m p.a. improving operational performance and customer service, delivering business efficiency and vendor contract savings • 25%pt increase in customer self-serve and 20% reduction in call volumes• Developed call centre transformation strategy to transform, consolidate and integrate 4 contact centres, reducing platforms and cost to serve • Implementation of Salesforce customer complaint case management and workflow replacing paper based processes, delivering improved performance, increased automation and reduced handling time • Remediated outsourced call centre contracts, dramatically improved vendor relationships and simplified commercial arrangements. Initiated supplier performance reviews and procurements for a ~$100m contract• Winner - 2016 TfNSW Recognition Awards for Concessions Transformation• Finalist - 2016 TfNSW Recognition Awards – Customer Focus - for transportnsw.info• Nominee – 2016 TfNSW Transport Recognition Awards for ‘Voice to Digital program’• Finalist - 2015 TfNSW Recognition Awards – Collaboration – for transportnsw.info Show less

• Marketing Program Manager - Concessions (Passes and Schemes) Customer Transformation

  • Jun 2013 - May 2015

  • Significantly over-achieved all metrics for the development and implementation of the Senior/Pensioner Opal card, Concession Opal card and School Opal card for over 1m customers via Concessions Transformation. • Developed the Customer Experience and Journey, digital channel build - opal.com.au customer experience design and content, contact centre experience, stakeholder engagement, management of delivery partners etc• Developed and lead concessions simplification improving business efficiency Show less

• Marketing Program Manager - Opal and Timetables

  • May 2012 - May 2013

  • Launched the Opal card, achieved all acquisition and customer metrics.• Used customer and product insights to develop the marketing strategy, go to market and communications plans (including customer experience, communications, brand positioning, Opal card designs, media, PR and promotional plan, opal.com.au design and development, contact centre establishment, digital approach, research program, terms and conditions, product roadmap and channel strategy etc• Introduced a collaborative work approach to mitigate functional silos. Used past experience to embrace and navigate constant change and technical solution variation to deliver marketing, and, customer outcomes Show less



VirginMobile

• Sydney, Australia

• Marketing Consultant

  • Jul 2011 - Dec 2011



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Director, PayTV Category Marketing

  • Sep 2008 - Nov 2010

  • Grew Telstra’s PayTV business from $417m in FY08 to over $500m and 500k of customers in FY10 by pulling apart an underperforming business and re-engineering the business to deliver a comprehensive strategic and tactical sales and marketing program achieving revenue growth of 9.7% YoY in FY10, and 8.9% YoY in FY09. • Record activations/physicals growth in FY10 with 45% new customer growth, 15% activations growth, 20%pt penetration growth of value-added services in FY10 aiding record ARPU growth • 60%+ improvement in media effectiveness by changing the $6m marketing communications strategy from classic ATL to Infomercial and Online • Improving contact campaign strike rates from 12% to 26%, introducing sales incentive and retraining sales teams • Reduced customer churn by 5%pts saving $25m p.a. in retention revenue • Lead a P&L and business review to develop a new business model to drive EBIT improvement of $15m p.a. gaining CEO approval • Lead a comprehensive review of Telstra’s Consumer and Business pricing identifying a $50m p.a. reduction in cost to serve by rectifying customer and operational pain points created by pricing. Show less



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Director, Customer Experience, Consumer Segments

  • 2007 - 2008

• Lead, Channel Capability

  • 2006 - 2007



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Group Manager, Packaging

  • 2004 - 2005



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Group Manager, Small to Medium Enterprise Marketing

  • 2002 - 2003

• Group Manager, BigPond Marketing

  • Jul 2002 - Dec 2002

• Group Manager, Small Business Solutions

  • 2001 - 2002

• Group Manager, Small Business Associations and Verticals

  • 1999 - 2001

• Product Marketing Manager International Direct

  • 1998 - 1999



Skansen Holdings

• Senior Product Manager

  • 1997 - 1998



Crown Products PLC (UK)

• Marketing Consultant

  • 1996 - 1996



The Project Group

• Senior Account Executive Manager

  • 1995 - 1995



Toyo Tyre Australia

• Marketing Officer

  • 1992 - 1995



Sunrice Australia

• Marketing Support Officer

  • 1988 - 1992