Experience

Proximate Solutions

• Pakistan
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2017 - Present

  • Managed digital accounts, including the planning, launching and optimization of Google Adwords and Facebook Ads campaigns across paid search, social and display channels. • Analyzed engagement by using Google and Facebook Analytics to track success of our campaigns.Evaluated customer research, market conditions and competitor data. • Reviewed new technologies and kept the company at the forefront of development in paid search marketing and remarketing. • Created monthly PPC Reports with analysis of performance of campaigns. • Managed retail online stores businesses. • Met preset customer goals through eCommerce sale maximization. • Marketed new product launches, sales, and promotions Show less



ESPInstantSolutions

• Pakistan

• Digital Marketing Manager

  • May 2013 - Aug 2017

  Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel. Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content. Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. Work on tools for Better Campaign Optimization and Performance • Work on Traffic Estimator tool for estimated cost, average cost/click and traffic for different keywords • Work on placement tool that is helpful for display advertising. • Ad Preview & Diagnosis tool • Ad extensions • Reporting via the Dimensions Tab • Campaign Settings • AdWords Audience Tab • AdWords Auto Targets • Shared Libraries • Automated Rules • Custom Alerts • Bulk Operations Worked on Different Campaign Type • Search and Display Select • Search Campaign • Product Listing • Dynamic Search Ads • Display Campaign • Remarketing • Engagement • Mobile Apps Job Responsibilities as PPC Manager • Paid search campaign implementation • Develop campaign structure and ad groups • Keyword development and maintenance • Oversight of ad copy • Guide bid strategists • Develop the reporting structure • Identify performance targets, project milestones, resource needs, etc. • Monitor the overall performance of paid search efforts and report key indicators to the clients • Top-to-bottom management of paid search campaigns, generating ranking reports • Use Experiment in campaign with respect to Keywords and Ad copies. Show less



Infobytes Solutions

• India
• Software Development
• 1 - 100 Employee

• PPC Manager

  • Jul 2013 - Sep 2016

  • Creating campaigns – keyword development, ad copy writing etc. • Managing accounts – handling budgets, assessing performance and optimizing campaigns to achieve targets. • Analyze campaigns and provide actionable optimization recommendations. • Reporting – creating reports to be sent out to clients. •Becoming familiar with the nature of clients products, business culture and competition and understanding the possibility of changes to these. • Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign. • Undertaking administrative tasks Show less



Ideagility

• United States
• Advertising Services

• PPC Strategist

  • Jul 2013 - Jun 2015

  Link for Reference:- https://goo.gl/iom5wM What is PPC Strategist? A PPC Strategist is a Search Marketing Strategist who makes sure his or her company spends a minimal amount of money to get a maximum number of clicks. To be a PPC Strategist, we first need to be an SEO Analyst: We try out ads to appear in search results by “bidding” for ad spots and search terms. If our bid’s too high, we get a bad ad spot for a good search term. If our bid’s too low, we get a good ad spot for a bad search term. We must be a Web Analytics Specialist: It’s our job as a PPC Strategist to not only buy and produce PPC ads, but also analyze and adjust them based on your results. My Job as PPC Strategist:- • Managing multiple PPC advertising campaigns of client accounts in various industries via multiple relevant networks. • Review client websites and fully understand their business models and marketing objectives and then translate all into PPC strategy and action plans. • Prepare keyword & negative keywords list, writing ad copies according to relevancy of landing pages. • Work on different bid strategies that can be employed at campaign, adgroup and keyword level. • Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign. • Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy. • Analyze campaigns and provide actionable optimization recommendations. • Conduct campaign experiments that drive bottom-line revenue growth • GDN Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting etc,. Show less



Net Lawman

• United Kingdom
• Legal Services
• 1 - 100 Employee

• • Oct 2011 - Sep 2012

  I worked in this company. This is a Online Legal Documents Providing Company. They are selling there legal documents in 7 different countries. Like UK, Australia, Ireland, NewZeland, Scotland, South Africa, and India. I worked as a PPC and SEO Team Lead over there. Provided guide lines how to avail best methods to increase ROI. Give them suggestions how to follow the new techniques after the updates of Panda and Penguin.

• • Oct 2011 - Sep 2012

  Work done in Where the World Meets are....• Coordinate and manage marketing campaigns on Adwords, Yahoo & Bing.• Accelerate PPC Marketing using analytical and creative skills.• Maximize profits by developing and crafting Google-Display Advertisement, planning and deploying PPC campaigns.• Good analytical skills to gain high quality score & improve PPC Campaigns.• Determine ROI on search marketing efforts.• Maintain and monitor keyword bids, account daily and monthly budget, impression share and other important account metrics.• Adding new keywords in the search engines,Search Engine Marketing skills.• Managing Google-Banner Ads (including client search strategies), • Paid Search Campaigns; setting up and optimizing Paid Search/PPC Campaigns.• Tracking of funds in the account and maintain conversions.• Weekly and Monthly SEO report for the Client.• Interaction with Abroad and Local Client.• Sitemap Generation in XML.• Create Google Analytics account generate reports with the help of "Standard Report" also work on "Custom Reports" to get results and make changes according to the report. Can create "E-commerce" integration. • Work on "Goals" and "Funnels". • Can Create filters, web profiles, customize views etc,.• Worked on Google Webmaster Tool To increase the website visibility, • Use Website Optimizer with A/B testing and Multivariate testing system. And also use New implemented Google Analytics "Content Experiments" like "website optimizer".• Work on website Accessibility with respect to SEO.• Can work on Email Marketing with different web tools. Show less



Proximate Solutions

• Pakistan
• Technology, Information and Internet
• 1 - 100 Employee

• • Sep 2006 - Sep 2011

  Leadership • Challenges others to develop as leaders while serving as a role model and mentor. • Manages the development of team by ensuring, when possible, that project tasks are in line with each Innovator's career interests. • Inspires coworkers to attain goals and pursue excellence. • Identifies opportunities for improvement and makes constructive suggestions for change . • Manages the process of innovative change effectively. • Remains on the forefront of emerging industry practices.Teamwork • Consistently acknowledges and appreciates each team member's contributions. • Effectively utilizes each team member to his/her fullest potential. • Motivates team to work together in the most efficient manner. • Keeps track of lessons learned and shares those lessons with team members. • Mitigates team conflict and communication problems. • Plans and facilitates regular team activities outside of the office.Client Management • Manages day-to-day client interaction. • Sets and manages client expectations. • Develops lasting relationships with client personnel that foster client ties. • Communicates effectively with clients to identify needs and evaluate alternative business solutions. • Continually seeks opportunities to increase customer satisfaction and deepen client relationships. • Builds a knowledge base of each client's business, organization and objectives. Show less

• • Sep 2006 - Sep 2011

  My responsibilities include Website Development according to the SEO requirement, Updating & Maintaining existing websites, Search Engine Optimization of various website, and graphics designing. Worked as an SEO for On Page Optimization and Off Page Optimization. List of responsibilities are.Job Responsibilities as SEO Manager/Office Management• Manage the organic and paid listing campaigns on daily basis. • Make Research and create strategic planning for paid listing and natural search results..• Improving and enhancing boilerplate project life cycle based on signal changes.• To Make plans how to attract and engage the visitors to make them confirm client.• Create the a technical architecture according to the SEO requirement.• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc.)• Promote both onsite and offsite activities and also the interactions that build ranking, profile and traffic. • Keyword Research• Competitor Analysis• On Page Optimization• Off Page Optimization (One & Two Way Link Exchange, Directory Submission, Bookmarking, Forums posting, guest posting, micro-blogging, guest posting, guest book, forum profiles etc)• Broken Link checking• Google Business Listing• Blog, Articles, Press Release & Videos Submission• Blog Installation and Customization – WordPress • Social Media Optimization (Facebook, Twitter, Linkedin, MySpace, Stumble Upon, Delicious, Digg etc)• Weekly and Monthly SEO report for the Client• Interaction with Abroad and Local Client• Sitemap Generation in XML• Create Google Analytics• Worked on Google Webmaster Tool• To increase the website visibility, use Website Optimizer with A/B split testing and Multivariate testing.• Work on website Accessibility with respect to SEO. Show less

• • Sep 2006 - Sep 2011

  * Creates and executes project work plans and revises as appropriate to meet changing needs and requirements. * Identifies resources needed and assigns individual responsibilities. * Manages day-to-day operational aspects of a project and scope. * Reviews deliverable prepared by team before passing to client. * Effectively applies our methodology and enforces project standards. * Prepares for engagement reviews and quality assurance procedures. * Minimizes our exposure and risk on project. * Ensures project documents are complete, current, and stored appropriately.Project Accounting * Tracks and reports team hours and expenses on a weekly basis. * Manages project budget. * Follows up with clients, when necessary, regarding unpaid invoices. * Analyzes project profitability, revenue, margins, bill rates and utilization.Communication * Facilitates team and client meetings effectively. * Holds regular status meetings with project team. * Keeps project team well informed of changes within the organization and general corporate news. * Effectively communicates relevant project information to superiors. * Delivers engaging, informative, well-organized presentations. * Resolves and/or escalates issues in a timely fashion. * Understands how to communicate difficult/sensitive information tactfully. Show less