Experience

Loto El Salvador

• El Salvador
• Technology, Information and Internet
• 1 - 100 Employee

• Country Manager - Loto El Salvador

  • Apr 2022 - Present

  Successfully directed the Lottery and iGaming division, overseeing business development, P&L management, and attainment of key performance indicators. Notably, orchestrated the opening of CBN's first operation in 12 years, solidifying the company's presence in the region. Demonstrated a strong focus on regulatory compliance, ensuring adherence to industry regulations, and fostering positive government relationships. Successfully directed the Lottery and iGaming division, overseeing business development, P&L management, and attainment of key performance indicators. Notably, orchestrated the opening of CBN's first operation in 12 years, solidifying the company's presence in the region. Demonstrated a strong focus on regulatory compliance, ensuring adherence to industry regulations, and fostering positive government relationships.



Loto Honduras - LOTELHSA

• Honduras
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Business Development

  • Aug 2017 - Apr 2022

  I played a crucial role in driving the expansion of the company in Honduras, resulting in a 25% increase in POS, which significantly contributed to revenue growth and market share increase. I was responsible for overseeing the Sales Department, Trade Marketing department, Call Center, and Business Development representatives, guiding them towards achieving the sales and commercial objectives and delivering the desired results. Take charge of initial expansion projects in Latin America by leveraging company values and long-term objectives to drive negotiations. Show less



Cargill

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing and Sales Manager

  • Jan 2015 - Aug 2017

  Led marketing and commercial efforts, increasing brand visibility and market share in the Poultry industry. In charge of all sales segments (Modern Channel, Mom & Pops, and retail), led industry product innovation, developed new pricing segments and revenue strategy, reorganized distribution system, and created marketing academy. Complete business turn-over by recovering growth and gaining +10% market share, we increased revenue for +3X. Led marketing and commercial efforts, increasing brand visibility and market share in the Poultry industry. In charge of all sales segments (Modern Channel, Mom & Pops, and retail), led industry product innovation, developed new pricing segments and revenue strategy, reorganized distribution system, and created marketing academy. Complete business turn-over by recovering growth and gaining +10% market share, we increased revenue for +3X.



Demahsa (MASECA) Honduras

• Gerente de Ventas

  • Apr 2014 - Dec 2014



Demahsa

• Honduras

• Gerente de Mercadeo

  • Dec 2010 - Apr 2014

  Desarrollo y ejecución de planes y estrategias. Posicionamiento de marca y eventos de BTL. Desarrollo y ejecución de planes y estrategias. Posicionamiento de marca y eventos de BTL.



Demasal

• El Salvador

• Gerente de Mercadeo

  • Jul 2009 - Dec 2010