Amelia Anvary
Paid Media Strategist at Digible, Inc- Claim this Profile
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Bio
Credentials
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Content Marketing Foundations
LinkedInJul, 2018- Nov, 2024 -
Facebook Marketing: Advertising
LinkedInJul, 2018- Nov, 2024 -
Google AdWords Essential Training
LinkedInJul, 2018- Nov, 2024 -
Management Foundations
LinkedInJul, 2018- Nov, 2024 -
Online Marketing Foundations (2014)
LinkedInJul, 2018- Nov, 2024 -
Adwords Search Certification
GoogleNov, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMar, 2018- Nov, 2024 -
Mobile Sites Certification
GoogleJul, 2018- Nov, 2024 -
AdWords Video Certification
GoogleJan, 2018- Nov, 2024 -
Google Shopping Certification
GoogleJan, 2018- Nov, 2024 -
AdWords Display Certification
GoogleDec, 2017- Nov, 2024 -
AdWords Mobile Certification
GoogleDec, 2017- Nov, 2024
Experience
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Digible, Inc
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United States
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Advertising Services
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1 - 100 Employee
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Paid Media Strategist
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Aug 2020 - Present
•Collaborate with internal teams for media strategy recommendations for the client. •Implement and optimize full-funnel paid media strategy on behalf of our advertising clients. •Optimize campaigns monthly towards the client's target CPA. •Test & evaluate different ad units, ad copy, landing pages and smart bidding options in effort to maximize client’s ROI. •Meet with clients monthly to discuss performance and key focuses. •Led multiple projects including onboarding process revamping, implementing a QA process for all account builds, and creating client facing one-sheeters for senior living and 55+ strategy.
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Adtaxi
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United States
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Advertising Services
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100 - 200 Employee
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SEM Specialist
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Jan 2020 - Jul 2020
• Set up search and shopping campaigns on both Google & Bing based on client goals and objectives• Optimize SEM campaigns in Google & Bing through constant analysis of KPIs and conversion data• Communicate with internal contacts regarding accounts and any changes• Set up conversion tracking in Google Analytics, CallRail and Signal• Set up conversion goals in Google Analytics & Bing*Short time due to downsizing from Covid-19. • Set up search and shopping campaigns on both Google & Bing based on client goals and objectives• Optimize SEM campaigns in Google & Bing through constant analysis of KPIs and conversion data• Communicate with internal contacts regarding accounts and any changes• Set up conversion tracking in Google Analytics, CallRail and Signal• Set up conversion goals in Google Analytics & Bing*Short time due to downsizing from Covid-19.
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Best Buy
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Retail
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700 & Above Employee
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Paid Search Lead
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May 2019 - Jan 2020
• Optimized search and shopping campaigns in Google & Bing towards ROI• Communicated with internal contacts regarding any specials or deals to highlight in search• Managed budgets ranging from $100k to $3 million per month• Built reports for managed categories and presented to key internal contacts to discuss any needed changes to maximize ROI• Managed campaigns for gaming and portable audio during Holiday 2019 handling daily budgets ranging from $9,000 to $250,000 and monthly budgets up to $3,000,000.
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Star Tribune
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United States
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Media Production
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700 & Above Employee
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Paid Search Specialist
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Oct 2018 - May 2019
• Support current Search Engine Marketing, Search Engine Optimization and website campaigns through analysis and optimization• Communicate with clients in regard to SEM changes, approvals and code placement• Speak on behalf of paid search aspect of client campaigns in client meetings and present data and recommendations• Manage Google Analytics dashboard for Star Tribune• Compile weekly summary of current campaigns including performance tracking• Compile weekly and monthly sales forecasts and reporting on revenue performance• Enter and track campaign billing in Google AdWords and internal billing system
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Associate Paid Search Specialist
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Oct 2017 - Sep 2018
• Support current Search Engine Marketing, Search Engine Optimization and website campaigns through analysis and optimization• Communicate with clients in regard to SEM changes, approvals and code placement• Speak on behalf of paid search aspect of client campaigns in client meetings and present data and recommendations• Manage Google Analytics dashboard for Star Tribune• Compile weekly summary of current campaigns including performance tracking• Compile weekly and monthly sales forecasts and reporting on revenue performance• Enter and track campaign billing in Google AdWords and internal billing systems
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Advertising Account Coordinator and Golden Gavel Admininstrator
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Feb 2017 - Oct 2017
ACCOUNT COORDINATOR:• Successfully manage projects from point of sale to completion• Facilitate internal workflow and external process to ensure all projects are completed on schedule • Establish and maintain strong working relationships with clients• Support 3 sales executives with order placement and management of client creativeGOLDEN GAVEL ADMINISTRATOR: Golden Gavel is a weeklong, online bidding event that occurs twice a year. It brings in a significant amount of revenue to Star Tribune while also benefiting participating advertisers. • Assisted in managing Fall 2017 event while continuing to support 3 sales reps and other regular job duties related to the Account Coordinator position• Worked with sales managers and marketing department to establish product focus and determine processes to follow in fall 2017 event• Managed internal communication regarding sales goals and deadlines, as well as progress during the event• Handle order entry for advertisers and work to ensure information is correct and approved• Update and maintain Golden Gavel website during the event to update creative and message copy each day• Controlled all billing and billing related customer service issues post event• Communicate with internal billing department to ensure advertising credits are disbursed correctly• Complete post-event reporting including summary of items sold, revenue, and breakdown of internal goals and where we ended
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YMCA of the North
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United States
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Non-profit Organizations
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700 & Above Employee
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Member Sales Advisor, Facebook Coordinator
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Jun 2015 - Jan 2017
• Assess needs in potential members and connect them with the programs that will act as solutions.• Manage multiple projects including sales, social media and in branch promotions. • Train in new member service staff on customer service and the sales process. • Expand social media presence and promote brand awareness by creating interactive Facebook posts.• Create and manage editorial content calendar for branch Facebook page.• Increased post reach by 103% and post engagement by 102%.• Collaborate with department heads to schedule effective Facebook posts. • Surpassed revenue goal 12/18 months, averaging 107% of personal revenue goal.
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University of Minnesota
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United States
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Higher Education
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700 & Above Employee
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Customer Service Associate, New Hire Trainer
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Aug 2013 - Aug 2015
• Provided information about the university to students and guests from around the world.• Used adaptive communication to effectively communicate with guests and customers.• Recognized for excellent customer service.• Updated training materials and developed a system to track customer savings. • Developed the ability to identify a customer’s needs and satisfy it.• Responsible for ensuring accurate daily counts of inventory.• Completed the training of new hires on our daily duties and policies.• Aided in the implementation of the brand ambassador program for Student Unions and Activities.
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The Minnesota Daily (MN Daily)
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United States
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Newspaper Publishing
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1 - 100 Employee
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Marketing Intern
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Aug 2013 - May 2014
• Represented the company and promoted articles and events on social media.• Engaged customers in activities and programs in order to achieve brand popularity.• Set up and tore down event sites where applicable.• Supported brand and marketing initiatives. • Represented the company and promoted articles and events on social media.• Engaged customers in activities and programs in order to achieve brand popularity.• Set up and tore down event sites where applicable.• Supported brand and marketing initiatives.
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Marketing Intern
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Jul 2013 - Aug 2013
• Created marketing materials for new businesses to the area.• Consulted with small businesses on how to step up their marketing efforts.• Developed new artwork and updated copywriting for old brochures. • Created marketing materials for new businesses to the area.• Consulted with small businesses on how to step up their marketing efforts.• Developed new artwork and updated copywriting for old brochures.
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Aria Communications
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United States
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Fundraising
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1 - 100 Employee
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Fundraising
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May 2011 - Aug 2013
• Fundraised for non-profit organizations such as schools, sororities and public radio stations though telecommunications.• Called past donors and affiliate members to get a renewed donation to the organization.• Overcame objections to a donation renewal.• Verify donor information is correct and collect payment over the phone.• Consistently was in the top 5% of callers on each of my campaigns.• Received awards for being a top caller 5 times. • Fundraised for non-profit organizations such as schools, sororities and public radio stations though telecommunications.• Called past donors and affiliate members to get a renewed donation to the organization.• Overcame objections to a donation renewal.• Verify donor information is correct and collect payment over the phone.• Consistently was in the top 5% of callers on each of my campaigns.• Received awards for being a top caller 5 times.
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Education
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2013 - 2016
University of Minnesota-Twin Cities
Bachelor’s Degree, Advertising -
2012 - 2013
University of Minnesota-Duluth
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St. Cloud Tech High School
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St. Cloud Tech High School
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