Experience

Mashbir - משביר

• Israel
• Retail
• 1 - 100 Employee

• Head of Ecommerce

  • Feb 2023 - Present

  Israel



Karma Kiss LLC

• Retail
• 1 - 100 Employee

• Owner

  • Aug 2009 - Present

  New York, United States

• Managing Partner, Director of Ecommerce

  • Aug 2009 - Nov 2017

  New York, San Francisco ▲ 12X growth in traffic in first 3 years. ▲ 7.5X sales generated through online customer acquisition channels in 4 years. ▲ Implemented full redesign and replatforming leading to an immediate 36% growth of conversion rate. ▲ Increased net profit over 60% in 3 years.



Walla!Shops

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager, Walla!Shops Market

  • Jun 2021 - Jan 2023

  Initiated from ideation through planning to successful execution and ongoing management of Israel’s leading marketplace for sellers and business owners with unique offerings and revenue stream models. Designed and executed B2B CRM & sales pipeline. In less than 18 months: ▲ Onboarded hundreds of new sellers ▲ Doubled # of SKUs across Shopmind’s key websites ▲ Profitable from the first month Developed a new significant growth engine by implementing an innovative… Show more Initiated from ideation through planning to successful execution and ongoing management of Israel’s leading marketplace for sellers and business owners with unique offerings and revenue stream models. Designed and executed B2B CRM & sales pipeline. In less than 18 months: ▲ Onboarded hundreds of new sellers ▲ Doubled # of SKUs across Shopmind’s key websites ▲ Profitable from the first month Developed a new significant growth engine by implementing an innovative sponsored products program for sellers, vendors and brands, providing a “clean” revenue stream (+90% net profit margin).

• VP BD & Ecommerce

  • Sep 2019 - Jan 2023

  Netanya Area, Israel Member of the executive leadership of the company. Full P&L responsibility and leading of key activities in the organization. Initiated and headed various strategic large-scale ecommerce projects (Shop5.co.il, Mamaguru.co.il, 246shops.co.il, wallaprint.co.il, and more). Headed joint ventures with key market players (such as Keshet/Mako, Isracard, IEC, Marmelada Market and more).



Tiv Taam

• Israel
• Food and Beverage Retail
• 1 - 100 Employee

• Head Of eCommerce

  • Nov 2017 - Sep 2019

  Hadera Area, Israel Tiv Taam is one of Israel's largest retail chain stores, dedicated to bringing premium shopping experience to the Israeli consumer. ▲ Doubled sales and operations in less than one year. ▲ Improved logistics operations efficiency by +40% in first year.



iLeviathan

• United States
• Holding Companies

• Chief Operations Officer

  • Oct 2016 - Jun 2017

  San Francisco Bay Area iLeviathan offers semantic monetization and traffic generating platforms, using highly engaging and customizable widgets, to fit publisher, brands and developers revenue and user experience goals.



Rimon PC

• United States
• Law Practice
• 200 - 300 Employee

• Chief Information Officer, Project Based

  • Mar 2010 - Oct 2010

  San Francisco Bay Area Rimon is a comprehensive international law firm serving high-profile individuals and organizations.



Meijob

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder, CEO

  • Oct 2005 - Jun 2010

  Beijing, China Meijob.com grew to become one of China's most comprehensive job search engines. ► Co-founded company and raised funding of $2MM+. ► Built and managed cross-functional teams, directly managing over 30 staff members. Developed company culture and brand including core values, brand messaging, and customer experience guidelines. ► Complete ownership and management of budget and P&L. ► Created and implemented innovative and unique monetization streams throughout the different… Show more Meijob.com grew to become one of China's most comprehensive job search engines. ► Co-founded company and raised funding of $2MM+. ► Built and managed cross-functional teams, directly managing over 30 staff members. Developed company culture and brand including core values, brand messaging, and customer experience guidelines. ► Complete ownership and management of budget and P&L. ► Created and implemented innovative and unique monetization streams throughout the different products offered by Meijob. ► Directly managed various web products and services through full development life cycle. ► Wrote marketing and product requirements documents (MRD/PRD), collaborated with cross-functional teams, and managed a variety of geo-targeted marketing campaigns. ► Played integral role in the design of website user interface, including various A/B testing. ► Utilized PPC strategies such as bidding long tail keywords to increase traffic at lower expense. ► Increased conversion rate of registered jobseekers and reached 300,000 registered jobseekers by end of second year. Eventually reached milestone of 1MM registered jobseekers. ▲ Increased aggregated daily job listings to 3,500,000+ from 600+ job boards across China ▲ Achieved revenues in first year of operation. ▲ Increased revenues by 67% in second year (YoY). ▲ Increased online revenues by 240% in 3rd year (YoY). Show less



Avida & Ilan Law Offices

• Associate Lawyer

  • Jul 2001 - Jul 2005

  Tel Aviv, Israel The firm handles litigation, negotiation and arbitration in corporate/ commercial/ family/real estate law.