Vice President of Marketing

• Jun 2018 - Present

LSQ is a market leader and pioneer in working capital finance and payments solutions. For more than 25 years, LSQ has leveraged innovative technology, credit and risk expertise, and proprietary data that empowers thousands of businesses to optimize their working capital, automate and accelerate payments, manage collections, and mitigate risk. Every year, we accelerate billions of dollars in payments to businesses and their suppliers through our LSQ FastTrack platform to help them obtain the… Show more LSQ is a market leader and pioneer in working capital finance and payments solutions. For more than 25 years, LSQ has leveraged innovative technology, credit and risk expertise, and proprietary data that empowers thousands of businesses to optimize their working capital, automate and accelerate payments, manage collections, and mitigate risk. Every year, we accelerate billions of dollars in payments to businesses and their suppliers through our LSQ FastTrack platform to help them obtain the funds they need to grow and thrive. LSQ is headquartered in Orlando, Florida. Learn more at www.lsq.com.

Director of Marketing Operations and Sales Operations

• Sep 2016 - Jun 2018

• Transformed the sales team by launching Salesforce CRM with 100% adoption by our sales team within 3 months. The CRM technology stack included Marketo, Ringcentral, Zoominfo, Magentrix, Tableau, Linkedin, and Highspot. • Implemented and managed Marketo, a marketing automation system, that included lead scoring, lead attribution, SLAs, landing pages (through Unbounce), templates, nurture campaigns, lead assignment, and more. • Built a partner portal (PRM) for referrers to access… Show more • Transformed the sales team by launching Salesforce CRM with 100% adoption by our sales team within 3 months. The CRM technology stack included Marketo, Ringcentral, Zoominfo, Magentrix, Tableau, Linkedin, and Highspot. • Implemented and managed Marketo, a marketing automation system, that included lead scoring, lead attribution, SLAs, landing pages (through Unbounce), templates, nurture campaigns, lead assignment, and more. • Built a partner portal (PRM) for referrers to access content, track opportunities, and register qualified leads. • Managed SEM (Adwords, Bing, Yahoo), Retargeting (Adroll), SEO, PPC, social media, webinars and events. • Defined the end-to-end marketing and sales funnels to track revenue cycle analytics, marketing ROI, lead lifecycle and pipeline. Built Salesforce dashboards and reports for marketing, sales, finance, and executive teams.

Inbound Marketing Manager

• Oct 2015 - Sep 2016

Lead cross-functional teams to develop, budget and execute demand generation strategy to drive qualified leads through the sales pipeline. Created a lead generating, segmenting, scoring and nurturing engine leveraging Salesforce and Marketo, as well as developing needed workflows and processes. Developed and optimized inbound, outbound and account-based marketing programs utilizing email, direct mail, SEO/SEM, retargeting, webinars, events, social media, video and more. Analyzed metrics and… Show more Lead cross-functional teams to develop, budget and execute demand generation strategy to drive qualified leads through the sales pipeline. Created a lead generating, segmenting, scoring and nurturing engine leveraging Salesforce and Marketo, as well as developing needed workflows and processes. Developed and optimized inbound, outbound and account-based marketing programs utilizing email, direct mail, SEO/SEM, retargeting, webinars, events, social media, video and more. Analyzed metrics and created insight reporting to senior management while working closely with sales to ensure leads are being worked and routed correctly. Show less Lead cross-functional teams to develop, budget and execute demand generation strategy to drive qualified leads through the sales pipeline. Created a lead generating, segmenting, scoring and nurturing engine leveraging Salesforce and Marketo, as well as developing needed workflows and processes. Developed and optimized inbound, outbound and account-based marketing programs utilizing email, direct mail, SEO/SEM, retargeting, webinars, events, social media, video and more. Analyzed metrics and… Show more Lead cross-functional teams to develop, budget and execute demand generation strategy to drive qualified leads through the sales pipeline. Created a lead generating, segmenting, scoring and nurturing engine leveraging Salesforce and Marketo, as well as developing needed workflows and processes. Developed and optimized inbound, outbound and account-based marketing programs utilizing email, direct mail, SEO/SEM, retargeting, webinars, events, social media, video and more. Analyzed metrics and created insight reporting to senior management while working closely with sales to ensure leads are being worked and routed correctly. Show less

Digital Marketing Manager

• Jun 2012 - Oct 2015

• Developed, managed and reported on marketing campaigns, webinars, and events for our marketing, customer success and sales teams that support multi-million pipeline targets. • Led a team to completely redesign, build and manage corporate and international websites. • Created end-to-end lead management and marketing automation processes in conjunction with sales and marketing operations teams while maintaining a sophisticated lead marketing database of over 1 million leads. •… Show more • Developed, managed and reported on marketing campaigns, webinars, and events for our marketing, customer success and sales teams that support multi-million pipeline targets. • Led a team to completely redesign, build and manage corporate and international websites. • Created end-to-end lead management and marketing automation processes in conjunction with sales and marketing operations teams while maintaining a sophisticated lead marketing database of over 1 million leads. • Represented the company as a public speaker for events and customer training sessions. • Content authoring and editing for blogs, emails, social media updates, tweets, advertisements, videos and other media. • Established social media presence & strategy (Blogger, Twitter, Linkedin, Google+, Facebook). • Created & managing a scalable sales enablement program across multiple sales teams with the creation and dissemination of standardized sales collateral (pitch decks, sales playbooks, competitive positioning etc). • Optimized SEO, SEM, Mobile, PPC, and other online marketing automation technologies. • Managed vendors to create and assist with events, media, booths, and other marketing requests. • Creation of Sales, Marketing, and Partner Portals to distribute and manage materials in Salesforce.

Marketing Operations Manager

• May 2008 - Jun 2012

Website Administrator / Marketing Associate

• Jan 2005 - May 2008