Fernando Sing

digital brand designer at Eberhard & Co.
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Experience

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • digital brand designer
      • Jan 2018 - Present

    • Italy
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Creative Lead - special projects
      • Jan 2014 - Present

      - Updated and maintained Brandmark Guidelines to ensure consistency and alignment with communication needs. - Developed specific guidelines for new cases to support branding efforts. - Acted as the go-to person for branding issues, providing expertise and guidance to global teams in the Company, Communications, and Business Development departments. - Designed corporate and promotional materials, both digital and print, adhering to Condé Nast high-quality standards. - Created a diverse range of materials such as web pages, presentations, sales collateral, brochures, product manuals, infographics, templates, and social media content. - Developed graphic concepts for projects based on briefs and ensured compliance with branding guidelines. - Coordinated and supervised production stages until materials were printed or published online. - Mentored and supervised junior team members, providing guidance and support. - Managed a portfolio of suppliers, ensuring quality and cost-effectiveness. - Controlled budgets and expenses related to my projects. - Conducted audits and follow-ups with production suppliers to maintain quality standards. Show less

    • Design Services
    • 1 - 100 Employee
    • Creative Lead
      • Jan 2013 - Jan 2014

      - As the art director I was responsible for developing creative concepts and approaches with the project team, developing original design concepts as well as oversee project design all the way through execution. - I was responsible for visual conception, creation and execution of visually interactive experiences. This includes; web design projects, digital strategy, marketing and asset creation. - As the art director I was also responsible for presenting work to managers and representing Brand's visual design process and integrity at all stages of an engagement. This includes both internal or external client projects. - Providing art direction and leadership/mentoring to junior & senior designers working on their project teams, scoping design phases of projects accurately and efficiently as well as attend pitches and industry events as required. Show less

    • Brazil
    • Media Production
    • 700 & Above Employee
    • Content Designer
      • Sep 2009 - Dec 2012

      - As a content designer I was responsible for developing creative concepts and approaches with the project team, developing original design concepts as well as oversee project design all the way through execution. -I was responsible for visual conception, creation and execution of visually interactive experiences. This includes; editorial design and asset creation. - As a content designer I was also responsible for presenting work to managers and representing Brand's tone of voice visual design process and integrity at all stages of an engagement. Show less

    • Brazil
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Lead Graphic Designer
      • Jul 2005 - Sep 2009

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