Experience

Pink Boutique Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Marketing

  • Jul 2023 - Present

  HOM for Rowen Group, working across both Rowen Homes (our fast growth homeware brand) and Pink Boutique (our disruptive online fashion brand). HOM for Rowen Group, working across both Rowen Homes (our fast growth homeware brand) and Pink Boutique (our disruptive online fashion brand).



Rowen Homes

• United Kingdom
• Design Services
• 1 - 100 Employee

• Head of Marketing

  • Feb 2023 - Present



Barbour

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Global Consumer Marketing Manager

  • Feb 2022 - Jan 2023

  Responsible for driving global consumer facing 360 marketing campaigns, with focus on special projects, joining up coordination across functions and driving a plan to deliver brand awareness, consideration and conversion across key markets. • Develop and execute brand communication strategy across all platforms (digital multimedia, marketing/sales materials, retail, wholesale, photoshoots, and promotions).• Manage creation and delivery of all central Marketing Assets, Global Commercial Calendar and Sales Tools, across sell-in and sell-out, in line with consumer brand strategy and global market needs, leading on creative execution of up to 10 collaboration campaigns per season, and managing brand Christmas campaign end to end. • Introduced new ways of working to improve cross-functional collaboration across teams and stakeholders. Show less

• Global Digital Brand Communications Manager

  • Jun 2021 - Feb 2022

  Drove first class delivery of all digital projects and campaigns across the Barbour and Barbour International brands, implementing appropriate digital campaigns supported by social activity, and acted as the champion of the Barbour brands in all online channels and touchpoints.• Oversaw all content creation for global digital touchpoints, including social media, CRM, website, and wholesale digital channels. • Created global brand influencer strategy, managed influencers for the business, building strong, meaningful relationships for the brand which encouraged advocacy and retention.• Owned the Digital Marketing Budget and oversaw the digital campaign calendar, planning creative campaigns for sell-in and executing for sell-through.• Social engagement rates average +287% on Instagram and +88% on Facebook consistently versus industry average.• Awarded ‘Campaign of the Year’ for Christmas campaign at the North East Marketing Awards, which achieved reach of 287 million across PR & Digital, and also acted as a strong acquisition vehicle, with +95% new users vs prev. year. Show less

• Global Digital Campaigns Manager

  • May 2018 - May 2021

  Responsible for concepting, executing and evaluating first class integrated digital campaigns, managing the end to end process of digital campaigns across all DTC digital brand touchpoints, to support brand growth.• Oversaw content creation, working alongside influencers and brand fans to create aspirational content, build relationships, and strengthen brand relations.• Global social community grew to 2M+, from base of 700k when I joined the business. Channel engagement rates consistently above industry average.• Developed digital campaigns blueprint for the brands, working to target content for consumer groups and adapt per channel for optimum results.• Responsible for branded content across barbour.com, managing editorial and CMS pages.• Launched Barbour Dogs Instagram channel, which grew to 70k during my time in the role.• Identified areas for innovation in content and campaigns for the brand to optimise engagement levels, along with monitoring consumer behaviour, to ensure that content was brand rich and engaged audiences. • Planned and managed over 20 brand-led digital campaigns across our two brands globally per year.• Created post-event evaluation reporting; strategised and planned upcoming digital marketing activations globally. Show less

• Global Community Coordinator

  • Nov 2015 - May 2018

  Duties include:• Manage and plan the global social media content calendars, aligning with all areas of the Global Marketing team, and ensuring social support is provided for relevant activities. • Proactively monitor competitor activity and social developments, alongside learnings from data, in order to ensure that future content and social campaigns reach optimum engagement, and are industry leading. • Co-ordinate global social rollout with multiple markets, to support international growth of the brand.• Assist in the planning of social ad budget allocation, and managing the set-up of all social advertising. Show less



RICHARD SINTON JEWELLERS LIMITED

• United Kingdom
• Retail
• 1 - 100 Employee

• Web and Marketing Coordinator

  • Mar 2014 - Nov 2015

  Promoted to Web and Marketing Coordinator for the brand in March 2014.My duties included:• Working with local press to organize radio adverts and placement of brand advertisements in a range of lifestyle magazines.• Re-designing and launching a new website for the company, which translates the quality of the brand and the products into an online environment. • Organising content for newsletter campaigns, and making sure these are sent out to our mailing lists.• Maintaining all social platforms for the site, to establish great consumer relationships. This includes the use of Twitter and Facebook. • Produce graphics for the company as and when needed, this includes using brand guidelines to create high quality visuals for in-store, print, and online.• Proofing adverts and articles for the brand, correcting mistakes and editing articles to make sure they are all of a high standard and present the company in the best way possible. Show less

• Sales Assistant

  • Oct 2012 - Mar 2014



Focus Film

• Founder and Editor-in-Chief

  • Jun 2013 - Aug 2014

  Focus Film is an online platform dedicated to providing up-to-the-minute film news, information and reviews for our dedicated readership. Focus Film is a British-based website, and is the newest destination for film lovers to read the latest happenings on the world behind the silver screen, on a daily basis. As Founder and Editor-in-Chief, my role included: • Liaising with representatives from film studios, such as Lionsgate, Summit Entertainment and E1; as well as establishing fantastic working relationships with UK PR firms, such as Freud Communications, Think Jam, Organic Marketing and Way to Blue, in order to organise event overage and exclusive interviews/content for the site. • Attending events such as junkets, film premieres, screenings and Q&A sessions. • Liaising with talent reps during events to ensure coverage. • Maintaining all social platforms for the site to establish great consumer relationships. This includes the use of Twitter, Facebook, Instagram, Tumblr and Pinterest. • Managing the team of staff to ensure relevant and frequent news coverage at all times. • Proofreading articles for spelling and grammar errors, correcting mistakes and editing articles to make sure they are all of a high standard. • Analysing traffic to select stories for publication which will provide maximum views from our readership. These include film reviews, features and interviews, as well as news posts. • Editing video footage, as well as working to deadlines. Show less



Page To Premiere Network

• Social Media Coordinator and Senior News Editor

  • Mar 2012 - Jan 2014

  The Page to Premiere Network is a network of sites which focus on the journey of books to films. The network was founded in 2007, and has since expanded from one fansite to a network. I have worked on both the Hunger Games site, and the main site. Page to Premiere is well respected in the US among film studios such as Lionsgate, Summit Entertainment, and Sony Pictures. My responsibilities at Page to Premiere included, but were not limited to: • Sourcing stories for publication daily, along with pitching ideas for original content • Liaising with PR firms to organise event coverage for the site • Writing news articles; either based on press releases from studios, or independently sourced ideas. • Covering events, such as film premieres, to gain exclusive interviews (most notably, covering the European premiere of 'The Twilight Saga: Breaking Dawn Part 2') • Using social media to build and enhance reader relationships with the brand. • Working with a team of people to organize competitions and events on social platforms, which drive traffic to the sites. • Editing copy written by junior reporters, to ensure highest standards possible are met in published content. • Participating in monthly podcasts with the rest of the team to discuss the latest news and opinions. • Using Wordpress to post articles, galleries and videos. Show less